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AC Milan Signs $4.2M Sponsorship Deal With Japanese Tiremaker Toyo Tire & Rubber

04 / 16 / 14

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media ( AC Milan ). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Ja...

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Tags: Marketing and Sponsorship, Europe

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11/07/12
Balocco To Sponsor Pink Jersey

The organizers of the Giro d'Italia have revealed biscuit producer Balocco will take over as the new sponsor for the race leader's pink jersey for '13 and '14. Ferrero brand Estathè had been the long-term sponsor of the pink jersey. Balocco has been the away strip sponsor of Juventus for the ...

Tags: Marketing and Sponsorship, Europe

11/07/12
NRL Dragons Score Three Sponsors

National Rugby League club St. George Illawarra Dragons have recently signed three new partners for the '13 season: construction company Always and Jeep and Alfa Romeo. Always' association with the club was established midway through the '12 season, and the new deal will make it the sleeve sponsor f ...

Tags: Marketing and Sponsorship, Australia

11/07/12
Brasileiro Club Coritiba Adds Sponsor

Brasileiro club Coritiba has "agreed to a new partnership" with supplement company Nutrilatina, according to Rodolfo Gomes of MAQUINADOESPORTE.com.br. The agreement is for the next two years until '14. The company will be the official supplement provider of the club, "but it will not have its logo o ...

Tags: Brazil, Marketing and Sponsorship

11/07/12
WFSGI Partners With GlobalSportsJobs

Digital recruitment platform GlobalSportsJobs has been named the official jobs and careers partner of the World Federation of the Sporting Good Industry. The site focuses on the int'l sports industry and provides access to jobs, career advice and networking for professionals throughout the sports se ...

Tags: Marketing and Sponsorship

11/07/12
Marketplace Roundup

Spanish second division club Xerez has agreed to a new kit deal with sportswear company Kappa. The Italian company will provide the team with new kits for the next three years, in addition to the end of the current season ( Xerez ). ... French Top 14 rugby club Union Bordeaux Bègles has agree ...

Tags: Marketing and Sponsorship

11/06/12
HK Open In Dire Need Of Sponsors

European Tour CEO George O'Grady warned that the Hong Kong Open "faces an uncertain future unless sponsors come to the party," as local institution HSBC said that "it was not interested in backing the tournament," according to James Porteous of the SOUTH CHINA MORNING POST. O'Grady said that the Eur ...

Tags: Marketing and Sponsorship, China

11/06/12
P&G Was Olympics' Top Sponosor

A poll of sponsorship industry professionals undertaken by Sponsorship Today and Think!Sponsorship found that P&G was London 2012′s most effective sponsor. Nearly 40% of respondents to the online poll named P&G as the most-successful Olympic Top Partner compared to nearest rival Coca-C ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/12
Marketplace Roundup

Bundesliga club TSG 1899 Hoffenheim signed a new partnership deal with online ticket provider viagogo. The sponsorship deal includes extensive advertisement in the areas of online and ticketing, as well as ad space on boards in camera view ( viagogo ). ... Switzerland's NOC Swiss Olympic extended it ...

Tags: Marketing and Sponsorship

11/05/12
I-League Fails To Reach Potential

India's I-League, on paper, "is the equivalent of the EPL or Spain's La Liga," but in reality, "it suffers from a fraction of the frenzy associated with these tournaments," according to Binoy Prabhakar of the ECONOMIC TIMES. The I-League is India's "biggest football contest," featuring 14 of the cou ...

Tags: Marketing and Sponsorship, India

11/05/12
London Games A Marketing Coup

The IOC secured nearly $1B from its worldwide sponsorship program in the four-year cycle ending with the London Games, according to Vanessa Kortekaas of the FINANCIAL TIMES. The number is the highest in the organization's history. Marketing agency Brand Rapport Dir Nigel Currie said that for an ...

Tags: Marketing and Sponsorship, Europe

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