Featured Story

Wasserman Media Secures $100M Investment From Madrone Capital Partners

Published in SportsBusiness Daily Global on 09 / 16 / 14

Wasserman Media Group has received a $100M "investment from Silicon Valley-based Madrone Capital Partners," an investment group funded by the Wal-Mart-founding Walton family, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The investment is "the second that Wasserman Media Group has taken since...

Read More

Tags: Media, SEC, Wasserman Media Group, ING, ACC, GE, CES, GMAC, South America, Europe

More Stories

05/06/13
Airline, AOC Extend Partnership To 2016

The Australian Olympic Committee announced an extension of its partnership with airline Qantas, which has renewed its association with the AOC until '16. Under the agreement, Qantas will provide airline travel for the Australian Olympic Teams competing at the 2014 Sochi Winter Games and the 2016 Rio ...

Tags: Marketing and Sponsorship, Australia

05/06/13
Liberty Insurance New Hurling Sponsor

Liberty Insurance "is set to become the newest sponsor of the All-Ireland hurling championship after Guinness ended its 18-year association," according to Cliona Foley of the IRISH INDEPENDENT. The deal is "believed to be worth" about €2M ($2.6M) over three years. The Gaelic Athletic Associatio ...

Tags: Marketing and Sponsorship, United Kingdom

05/06/13
Marketplace Roundup

Pepsi has started a campaign in Argentina “in which it makes a word game” in favor of former Barcelona and newly hired Bayern Munich coach Pep Guardiola and against Real Madrid coach José Mourinho. With the motto, “Mou no, Pep si (Mourinho no, Guardiola yes),” referenc ...

Tags: Marketing and Sponsorship

05/03/13
Report: Cycling Delivers Audience

Cycling has absorbed some serious body blows recently because of the widespread doping scandal that felled some of the sport's greatest icons, but a report from CyclingNews.com and Repucom finds that sponsors still see the sport as a good way to reach out to a global audience. The CyclingNews/Repuco ...

Tags: Marketing and Sponsorship

05/03/13
CA Signs Deal With Australian Bank

Cricket Australia "is poised to announce a new mega deal," estimated to be worth almost A$50M ($51M) over four years, with Commonwealth Bank of Australia, which will make the bank CA's primary sponsor, according to ANI. Overcoming widespread pessimism about the national team's Ashes prospects to sea ...

Tags: Marketing and Sponsorship, Australia

05/03/13
DTM Extends Tire Deal With Hankook

German Touring Car Championship (DTM) rights holder ITR "has extended its partnership with South Korean tire manufacturer Hankook until at least '16," according to MOTORSPORT TOTAL. The new three-year deal "also includes an option for an additional partnership extension beyond '16." Hankook "has bee ...

Tags: Marketing and Sponsorship, Europe

05/03/13
Thai Brands Vie For Cambodia Kit

The Cambodian team for the Southeast Asian Games will don clothing and competitive gear custom made "by one of the two reputed brands from Thailand," Grandsport and Football Thailand, according to H.S. Manjunath of the PHNOM PENH POST. The Thai sports merchandise companies, which consider Cambodia " ...

Tags: Marketing and Sponsorship, Asia

05/03/13
Marketplace Roundup

Danish brewing company Carslberg has signed on to sponsor the UEFA European Football Championships for the eighth consecutive year ( Carlsberg ). ... India global online fashion and lifestyle brand American Swan will sponsor India Premier League's Pune Warriors. The deal includes promotion through d ...

Tags: Marketing and Sponsorship

05/02/13
BP Set For BOA, Commonwealth Deal

BP is "set to sign a major sponsorship deal" which will run across the British Olympic Association, British Paralympic Association and the Glasgow 2014 Commonwealth Games, according to John Reynolds of MARKETING MAGAZINE. The deal is "set to be announced in the coming weeks." It follows BP’s s ...

Tags: Marketing and Sponsorship, United Kingdom

05/02/13
Foxtel To Stretch Netball Clinics

Foxtel's support for netball "is to stretch from the elite to grassroots after it committed itself to coaching clinics as well as funding for clubs," according to Warren Partland of THE ADVERTISER. Already heavily involved in the sport as the broadcaster of the ANZ Championship and Diamonds' matches ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug