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Monster Renews Deal With McGregor, Will Have Logo On Shorts During Mayweather Fight

Published in SportsBusiness Daily Global on 08 / 17 / 17

Monster Energy renewed its sponsorship deal with UFC fighter Conor McGregor, who has been part of the brand's MMA efforts since '15. The deal will see the energy drink's logo on McGregor's shorts for his Aug. 26 boxing match against Floyd Mayweather Jr., as well as his next UFC title defense. C...

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Tags: Marketing and Sponsorship, United Kingdom

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UEFA  announced that Abritel-HomeAway  is joining the Euro 2016  commercial program as a national sponsor and will also serve as the official fans' accommodation service. Abritel-HomeAway is the first short-term rental provider to sponsor the UEFA European Football Championship. As ...

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Orange Launches Euro 2016 Campaign

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