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Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

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Tags: People and Pop Culture, United Kingdom, North America

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12/05/13
Marketplace Roundup

The German Olympic Sports Association (DOSB) has signed a deal with brewery Wernesgrüner as the official beer partner of the Germany House during the 2014 Sochi Winter Games from Feb. 7-23. The brewery was also the beer partner of the Germany House during the 2010 Vancouver Games and 2012 Londo ...

Tags: Marketing and Sponsorship

12/04/13
Could Daley See More Endoresements?

British diver Tom Daley Monday announced he is in a gay relationship, and brandRapport Sports Marketing Dir Nigel Currie "doubted whether Daley’s high earning potential would be harmed at all," according to Simon Hart of the London TELEGRAPH. Currie said, "I think it may, in some shape or form ...

Tags: Marketing and Sponsorship, United Kingdom

12/04/13
FA Renews Partnership With Mars

The FA and Mars Chocolate U.K. have renewed their partnership for another four-year term. It means Mars will continue its role as official supporter of the England team and remain official partner to the Just Play program until July '18. The Just Play program was launched in June '11 and aims ...

Tags: Marketing and Sponsorship, United Kingdom

12/04/13
Infiniti Launches 100 Days Of F1 Content

For the duration of the 100 days between Dec. 4 and the day before the free practice sessions for the 2014 Australian F1 Grand Prix on March 13, Infiniti GP will provide a constant source of digital F1 editorial content each day under the official campaign hashtag #4F1fans. The content will includ ...

Tags: Marketing and Sponsorship, Europe

12/04/13
Nike Unveils Russian Winter Campaign

Nike has unveiled the latest interpretation of its "iconic 'Just Do It' campaign created in partnership with Wieden+Kennedy Amsterdam," according to THE DRUM. Made for the Russian market, the campaign -- "aptly named ‘Play Russian' -- portrays the harsh Russian winter and celebrates the athlet ...

Tags: Europe, Marketing and Sponsorship

12/04/13
Marketplace Roundup

The Int'l Luge Federation (FIL) and Infront Sports & Media have extended their cooperation ahead of time by a further four years through to '17-18. The partnership recently entered its 15th year with the launch of the '13-14 FIL World Cup season ( Infront ). ... Ligue 1 side OGC Nice has formali ...

Tags: Marketing and Sponsorship

12/03/13
F1 'Premium Playground' For Sponsorship

The 2013 F1 season may have seen the departure from the series of at least two big sponsors -- Vodafone and LG Electronics -- "but the arrival of many other groundbreaking partnerships proves that the series continues to be one of the premium playgrounds for sports sponsorship," accor ...

Tags: Marketing and Sponsorship

12/03/13
Ingolstadt Extends Media-Saturn Deal

German Hockey League (DEL) club ERC Ingolstadt "will extend its sponsorship deal with electronics retail group Media-Saturn," according to Gottfried Sterner of the DONAUKURIER. Media-Saturn Co-Founder and former Exec Chair Leopold Stiefel "confirmed the extension on Friday." He said, "I expect that ...

Tags: Marketing and Sponsorship, Europe

12/03/13
DFL Criticizes Frankfurt's Sponsorship Deal

German Football League (DFL) President Reinhard Rauball "has criticized 2nd Bundesliga side FSV Frankfurt and called for a termination of its sponsorship deal with Saudia Airlines," according to SPIEGEL ONLINE. The reason is that the Saudi Arabia-based airline "is allegedly refusing to transport Isr ...

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12/03/13
Stewart Ends Relationship With IMG

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