Featured Story

TalkTalk Pledges To Pass On Price Cuts To Customers In BT's Broadband

Published in SportsBusiness Daily Global on 09 / 19 / 14

TalkTalk "has pledged to cut the price of fibre broadband for customers should regulatory proposals over access to BT’s network force the former telecoms incumbent to lower the wholesale cost," according to Daniel Thomas of the FINANCIAL TIMES. TalkTalk CEO Dido Harding said that "prices for f...

Read More

Tags: Media, United Kingdom

More Stories

05/17/13
NagaWorld To Kit Cambodian Athletes

Entertainment and gaming sector firm NagaWorld "will sponsor off-the-field apparel for the entire Cambodian contingent" during the forthcoming 27th Southeast Asian Games in Myanmar beginning Dec. 11, according to H.S. Manjunath of the PHNOM PENH POST. The sponsorship this year "will include out ...

Tags: Marketing and Sponsorship, Africa

05/17/13
Vauxhall Extends FA Sponsorship

The FA has agreed a new four-year extension as lead partner for all 24 England teams with vehicle manufacturer Vauxhall Motors. The current Vauxhall agreement expires in July '14. The new agreement will run until July '18 -- up to and including the FIFA World Cup Finals in Russia. The Luton-based co ...

Tags: Marketing and Sponsorship, United Kingdom

05/17/13
Marketplace Roundup

MasterCard has become the official payment card of the Roland-Garros tennis tournament. MasterCard and the French Tennis Federation agreed to a five-year deal. MasterCard will launch the partnership through the Priceless Paris promotion, which will include exclusive offers and experiences at theatre ...

Tags: Marketing and Sponsorship

05/16/13
Commonwealth Bank Re-Ups With CA

Cricket Australia and the Commonwealth Bank have finalized a sponsorship extension that will see the bank become the Test team and Test Series partner for the next four Australian seasons beginning with this summer's Ashes Series. The bank will also sponsor the Southern Stars women's team ( CA ). A ...

Tags: Marketing and Sponsorship, Australia

05/16/13
The Change In Endorsement Contracts

Experts said that "endorsement contracts are undergoing a major shift, and it's due to scandal," according to Daniel Roberts of SPORTS ILLUSTRATED. Former IMG General Counsel Peter Carfagna said, "This whole industry has changed because of ... Lance Armstrong, not so much Tiger or other scandals. He ...

Tags: Marketing and Sponsorship, North America

05/16/13
Marketing Roundup

Basketball Bundesliga (BBL) club BBC Bayreuth has ended its three-year sponsorship deal with energy provider TenneT. The club will reveal its new shirt sponsor at the BBC event "Sports meets Business" on June 2 ( BBC Bayreuth ). ... German 3rd League football team Hansa Rostock has welcomed fan init ...

Tags: Marketing and Sponsorship

05/15/13
Value Of EPL Kit Deals Increases By 32%

The total value of Premier League clubs' kit supply contracts has this season shot to £117.3M ($179M) -- a 32% increase on '11-12. While Nike, adidas and Puma continue to invest heavily, the surge in income has been driven by the entrance of North American duo Warrior and Under Armour (supplie ...

Tags: Marketing and Sponsorship, United Kingdom

05/15/13
PepsiCo-Jordan Renews JFA Sponsorship

PepsiCo-Jordan has renewed its exclusive sponsorship of the Jordan FA in a signing ceremony. In the three-year agreement, PepsiCo-Jordan has renewed its sponsorship of JFA's activities, as well as the PepsiCo Football League for the Gifted and national football teams which fall under Pepsi ...

Tags: Marketing and Sponsorship, Middle East

05/15/13
Crown Resorts New South Sydney Sponsor

Australian National Rugby League team South Sydney Rabbitohs "will part ways with major home sponsor The Star at the end of the season" to link with billionaire James Packer and his Crown organization, according to Michael Chammas of the SYDNEY MORNING HERALD. The sponsorship change comes ...

Tags: Marketing and Sponsorship, Australia

05/15/13
Marketplace Roundup

Italian car manufacturer Alfa Romeo "has agreed to a new partnership deal with the Monza circuit," home of the Italian F1 Grand Prix. The "new partnership contract between Alfa Romeo and racetrack operator SIAS runs for two years" until the end of '14 ( MOTOR EXCLUSIVE, 5/14 ). ... The Association ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug