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Pringles To Sponsor ESL One Hamburg In Brand's First Foray Into Esports

Published in SportsBusiness Daily Global on 10 / 23 / 17

Snack brand Pringles announced it will be sponsoring the upcoming ESL One Hamburg competition, according to Graham Ashton of the ESPORTS OBSERVER. Pringles will have on-the-ground activations at the "Major tier" Dota 2 tournament. This is "the first sponsorship of a large-scale esports event fo...

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Tags: Marketing and Sponsorship, Europe

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