Featured Story

EPL Side AFC Bournemouth Reveals Umbro To Replace JD Sports As Kit Provider

Published in SportsBusiness Daily Global on 04 / 28 / 17

Premier League side AFC Bournemouth announced Umbro will replace JD Sports as its kit manufacturer in a "club record deal," according to Alex Smith of the London DAILY MIRROR. Manchester-based Umbro will make the club's strip for the next five seasons. Bournemouth, which is sponsored by Mansion Casi...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

01/15/16
Freiburg To Drop Nike For Hummel

Second Bundesliga side SC Freiburg "will switch kit suppliers" with the start of the '16-17 season, according to Henning Eberhardt of SPONSORs. The club will reportedly drop Nike at the end of the '15-16 season after it signed a new deal with Danish brand Hummel. The contract with Hummel is expected ...

Tags: Marketing and Sponsorship, Europe

01/15/16
F1 Ends Mumm Champagne Partnership

Formula 1 has "ended its 15-year sponsorship deal" with Mumm, the champagne used during the podium ceremonies, according to Darshan Chokhani of MOTOSPORT. Mumm "will remain linked to motorsport, however, having announced a deal with Formula E at the end of last year." Mumm brand Owner Pernod Ricard ...

Tags: Marketing and Sponsorship, Europe

01/15/16
U.K. Ad Budget Growth At Three-Year Low

The latest IPA Bellwether Report revealed that the growth of U.K. marketing budgets slowed to a three-year low at the end of '15, but marketers "predict green shoots in the coming year," according to Kate Magee of CAMPAIGN LIVE. A net balance of 0.5% of companies "registered an increase to their bud ...

Tags: Marketing and Sponsorship, United Kingdom

01/15/16
UEFA Signs Hisense Group For Euro 2016

UEFA announced Chinese electronics firm Hisense Group signed as a global sponsor of Euro 2016, the first sponsorship deal with a Chinese company in the championship's 56-year history. Hisense will also sponsor other UEFA national team competitions until the end of '17, including the European Qualifi ...

Tags: Europe, Marketing and Sponsorship

01/15/16
EPL Turns To DesignStudio For New Logo

The Premier League is "set for a rebrand," according to Natalie Mortimer of THE DRUM. DesignStudio has been "brought on board" to take the lead on the revamp, which will not include a title sponsor after the Premier League announced in June '15 that "it was moving away from the model." While it ...

Tags: Marketing and Sponsorship, United Kingdom

01/15/16
Marketplace Roundup

Aviation company NetJets Inc. announced its brand partnership with tennis player Maria Sharapova. NetJets is now the official private aviation partner for Sharapova. In her role as a brand ambassador, Sharapova will work with NetJets' marketing, with a particular focus on social media. She will also ...

Tags: Marketing and Sponsorship

01/14/16
Kappa Signs Deal With British Basketball

Italian sportswear brand Kappa has "signed a first-of-a-kind deal in British basketball that makes it apparel sponsor across the men's and women's professional leagues and the Great Britain national senior and junior teams," according to Daniel Farey-Jones of BRAND REPUBLIC. The deal starts in ...

Tags: Marketing and Sponsorship, United Kingdom

01/14/16
Messi Gets Platinum Boots From Adidas

Lionel Messi now has a pair of platinum boots to go alongside his new, gold Ballon d'Or trophy after being celebrated as "the greatest player of all time" by adidas, according to Joe Strange of the London DAILY MAIL. After scoring 52 goals for club and country in '15, Messi's achievements were recog ...

Tags: Europe, Marketing and Sponsorship

01/14/16
Bayern Munich Partners With Wangkanai

Bayern Munich announced its first regional partnership in Thailand with one of the country’s largest sugar companies, Wangkanai. The cooperation covers brand image rights and Wangkanai will also become the presenting partner of the FC Bayern Youth Cup in Thailand. The tournament, which has bee ...

Tags: Marketing and Sponsorship, Europe, Asia

01/14/16
Marketplace Roundup

Lionel Messi "was announced as the first Global Ambassador for Dubai's World Expo," taking on an int'l role as a champion for Expo 2020 Dubai. Messi "is one of the most widely known footballers in the world" with over 80 million followers on social media and recognition levels above 85% ( KHALEEJ T ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug