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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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NH Hoteles Extends Davis Cup Deal

NH Hoteles has extended its sponsorship of the Davis Cup by BNP Paribas through '15. The agreement was signed in Prague, Czech Republic on Saturday during the 2012 Davis Cup Final at the recently opened NH Prague hotel. NH Hoteles joined the Davis Cup family as an int'l sponsor in '04 ( ITF ). ...

Tags: Europe, Marketing and Sponsorship

ManU Signs With Turkish Bank

ManU revealed a four-year sponsorship with Turkish bank Denizbank. The new agreement, the first of its kind to be forged by the club and a Turkish bank, will give Denizbank the exclusive rights to offer the official Manchester United credit card to the club’s 9.5 million followers in Turkey. T ...

Tags: Marketing and Sponsorship, United Kingdom

Ottobock Signs Daniel Dias

Prosthetics manufacturer Ottobock has signed Brazilian Paralympic swimmer Daniel Dias to be its global brand ambassador, according to MAQUINA DO ESPORTE. The German company "plans to open its first factory in Brazil in '13." At the London Games, Dias won the Gold Medal in all six Paralympic events h ...

Tags: Brazil, Marketing and Sponsorship

UMW Group To Sponsor Pro Golf Malaysia

Malaysian manufacturing conglomerate UMW Group has "pledged a total of RM 1M ($326,500) to Professional Golf Malaysia," according to the BORNEO POST. The "sponsorship started last year with a contribution of RM 250,000 ($81,600) and this year, the group is contributing another RM 250,000 toward the ...

Tags: Marketing and Sponsorship, Asia

Marketplace Roundup

English Rugby Union's Bath Rugby announced that it has renewed its contract with online wealth management platform Novia. The sides first partnered in June '11, and Novia's logo has appeared on the playing shirts, training wear and throughout the recreation ground, with the East Stand being renamed ...

Tags: Marketing and Sponsorship

Qatar Airways To Sponsor Barça Jersey

Barcelona's main jersey sponsor Qatar Foundation will be replaced by Qatar Airways starting next season, according to Angel Serrano of MUNDO DEPORTIVO. Qatar Sports Investments, which pays Barça €30M ($38.2M) annually to be its main sponsor, has decided to switch the Qatar Foundation for ...

Tags: La Liga, Europe, Marketing and Sponsorship

Coca-Cola Confirms F1 Interest

Coca-Cola is "evaluating" a sponsorship of F1 but "suggests that it is not likely to involve its flagship brand," according to PIT PASS. Coca-Cola Head of Global Sports and Entertainment Marketing Emmanuel Seuge "had been researching F1, as well as the drink's sponsorships in the past." Coca-Cola Gl ...

Tags: Marketing and Sponsorship, North America

ManU Seeking More Cash From Nike Deal

ManU left "no illusions" that Nike will "have to increase the value of its kit deal dramatically if it is to remain in partnership," according to James Ducker of the LONDON TIMES. Nike, whose $480M, 13-year kit deal with ManU expires in '15, has "an exclusive six-month window from February in which ...

Tags: Marketing and Sponsorship, United Kingdom

Canon, IAAF Athletics Series Partner

The Int'l Association of Athletics Federations announced a new partnership with Canon, which will become an official partner of the IAAF World Athletics Series of competitions from '13-16. Canon will sponsor a total of 15 IAAF events including the next two editions of the IAAF World Championships in ...

Tags: Marketing and Sponsorship, Canon Inc.

Glasgow 2014 Reveals New Partner

Glasgow 2014 organizers revealed Venue Retail 2014 Ltd. will be in charge of delivering the merchandise for the Commonwealth Games. The company will also be responsible for online sales. Venue Retail was responsible for London 2012's in-venue merchandise program, which was the largest in Olympics hi ...

Tags: Marketing and Sponsorship, United Kingdom

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