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Returning Olympics To Beijing Gives Sponsors Another Opportunity To Break Into China

Published in SportsBusiness Daily Global on 08 / 03 / 15

The '22 Beijing Games offer the business world a second dose of what the '08 Games delivered: An extraordinary opportunity to crack into the world’s largest market combined with a political problem. The IOC narrowly voted to award the '22 Games to the Chinese capital on Friday, making it the f...

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Tags: Asia, Marketing and Sponsorship

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