Featured Story

Constitutional Judge Backs Bremen State Senate's Proposal Regarding Security Costs

Published in SportsBusiness Daily Global on 07 / 30 / 14

German constitutional judge Peter Müller "has backed the Bremen State Senate in its dispute with the German Football Federation (DFB) and the German Football League (DFL) regarding the financing of police operations ," according to the DPA. Müller said, "Sanction does not replace discussi...

Read More

Tags: Leagues and Governing Bodies, Europe

More Stories

04/05/13
ISU To Lose Main Speed Skating Sponsor

The Int'l Skating Union "will lose its main sponsor for speed skating, Dutch energy company Essent, after the 2014 Sochi Winter Games," according to the SID. Essent revealed Wednesday that "it will not extend its sponsorship deal with the organization, which is set to expire in March." Ess ...

Tags: Marketing and Sponsorship, Europe

04/05/13
Marketplace Roundup

Icons.com will launch a trading card collection featuring Barcelona footballer Lionel Messi on April 12. Each pack of cards costs £0.75 ($1.14) and will contain five glossy picture cards of Messi, with a total of 104 cards in the collection. The cards will also give fans a chance to win&n ...

Tags: Marketing and Sponsorship

04/04/13
Pepsi Inks New 5-Year, $73M IPL Deal

Pepsi "is betting on India’s annual cricket tournament to arrest at least five years of decline in market share and close the gap with leader Coca-Cola" in the South Asian nation’s soft drink market, according to Adi Narayan of BLOOMBERG. Pepsi India Beverage Marketing at Purchase VP Dee ...

Tags: Marketing and Sponsorship, India

04/04/13
Arsenal Signs Partnership With Telkomsel

Arsenal FC has agreed to a partnership with Indonesian mobile phone service operator Telkomsel making it the official mobile network of Arsenal in Indonesia. The partnership will see Telkomsel support the club's visit to Jakarta in July. Telkomsel's 125 million customers will be given exclusive acce ...

Tags: Marketing and Sponsorship, United Kingdom

04/04/13
Mastercard Uses Mascots In Campaign

MasterCard will release a campaign during next week's UEFA Champions League quarterfinals "highlighting its role sponsoring player mascots for the first time," according to James Swift of MARKETING MAGAZINE. The work, "a series of 12 chronological idents," was created by ad firm McCann London, which ...

Tags: Marketing and Sponsorship, Europe

04/04/13
Chinese Super League, Carlsberg Partner

The world's fourth-biggest brewer, Carlsberg, will be the exclusive beer partner of the Chinese Super League through '16. Carlsberg China has teamed with IMG Worldwide to help promote the brand in its country. Financial terms of the transaction were not disclosed. CSL GM Zhu Qilin said, "The CSL nee ...

Tags: Marketing and Sponsorship, China

04/04/13
FC Basel Takes Over Stadium Marketing

Swiss Super League club FC Basel "is taking over the complete marketing for its stadium from Basel United," according to the NEUE ZÜRCHER ZEITUNG. The club "hopes to create another financial revenue stream with stadium marketing." FC Basel "has been sharing the stadium's marketing with Basel Un ...

Tags: Marketing and Sponsorship, Europe

04/04/13
BSkyB To Promote F1 Broadcasts On LED

BSkyB "has become the first advertiser on Clear Channel Outdoor's new Chiswick Towers site, as part of a wider campaign to promote the broadcaster's coverage of Formula 1," according to Maisie McCabe of MEDIA WEEK. The towers "are positioned either side of the M4 motorway between Heathrow airport an ...

Tags: Marketing and Sponsorship, United Kingdom

04/04/13
Betfair Ends Football Conference Deal

Betfair, which has completed its £5M ($7.6M) takeover of online bookmaker Blue Square, "is ending the company's six-year sponsorship of the Football Conference," which governs fifth and sixth-tier football leagues in England and Wales, according to John Reynolds of MARKETING MAGAZINE. This mea ...

Tags: Marketing and Sponsorship, United Kingdom

04/03/13
Di Canio Hire Has Sponsors Reconsidering

Premier League club Sunderland shirt sponsor Invest in Africa is reviewing its relationship with the club, amid claims that "the appointment of Manager Paolo Di Canio could alienate thousands of fans," according to John Reynolds of MARKETING MAGAZINE. Invest in Africa signed a one-year deal in '12 a ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug