Featured Story

Real Madrid's Stadium Reportedly To Be Renamed Abu Dhabi Bernabéu

Published in SportsBusiness Daily Global on 01 / 29 / 15

During a media event on Tuesday, execs at Spanish energy company Cepsa, which is owned by Abu Dhabi's Int'l Petroleum Investment Co., "finally said that Real Madrid's Santiago Bernabéu will be called the Abu Dhabi Bernabéu," according to Tomás Roncero of AS. The idea to use IPIC...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

10/21/13
F1 Boosts WPP Revenue By 60%

Red Bull Racing's dominance in F1 "doesn't just have an impact on the team and its stakeholders," according to Christian Sylt of PITPASS. A report reveals that revenues at Prism, the largest sponsorship agency of advertising company WPP, rose 57.7% to £27.6M last year, "driven by increased wor ...

Tags: Marketing and Sponsorship, Europe

10/21/13
CEO Warns Götze Not To Be Manipulated

Bayern Munich midfielder Mario Götze has been warned by club CEO Karl-Heinz Rummenigge not to be manipulated by his sponsors, according to SPORT BILD. Asked if he thought there is intent behind Götze's several wrong wardrobe choices, Rummenigge said, "It's possible, I don't know. Maybe the ...

Tags: Marketing and Sponsorship, Europe

10/21/13
Audi Competing To Sponsor Real's Stadium

Audi, which is already a Real Madrid sponsor, "has taken an advantage in the race to acquire the naming rights for the Santiago Bernabeu, but Fly Emirates is also interested," according to AS. Will it "be the first or last name that the winning sponsor will have?" Could the stadium be named "the Aud ...

Tags: Europe, Marketing and Sponsorship

10/21/13
Marketplace Roundup

Electronics retail group Euronics and Mercedes-Benz "have extended their partnership for the 2014 German Touring Car Championship (DTM) season." Euronics "will continue its title sponsorship of Gary Paffett's Mercedes AMG C-Coupe in the '14 season." Euronics "has been the title sponsor of the Merced ...

Tags: Marketing and Sponsorship

10/18/13
Puma Ends Sponsorship With South Africa

Puma has "ended its contract to sponsor the South African national football team after less than two years because of match-fixing allegations," according to REUTERS. The loss of a major sponsor is "a further blow" after the 2010 World Cup hosts "failed to qualify for next year's World Cup in Brazil ...

Tags: Marketing and Sponsorship, Africa

10/18/13
Ousted GM Exec Defends ManU Deal

Former GM Global CMO Joel Ewanick on Tuesday said that signing the sponsorship deal between Chevrolet and ManU "that ultimately led to his ouster last year was a 'no-brainer,'" according to Ryan Beene of AUTOMOTIVE NEWS. Ewanick, in his first public remarks about his July '12 ouster, said that it ...

Tags: United Kingdom, Marketing and Sponsorship

10/18/13
Marketplace Roundup

Online ticket provider viagogo announced a new partnership with Scottish Rugby. Viagogo will sponsor this year's November int'l matches at Murrayfield, which will be branded the viagogo Autumn Tests. The matches will take place against Japan on Nov. 9, South Africa on Nov. 17 and Australia on Nov. 2 ...

Tags: Marketing and Sponsorship

10/17/13
Telefónica Renews Movistar Sponsorship

Telecom company Telefónica announced that it has renewed its sponsorship of cycling team Movistar for three seasons through '16, according to the EFE. It is "a sweet moment for Movistar," which just earned the Int'l Cycling Union's No. 1 ranking after its cyclist Beñat Intxausti won th ...

Tags: Europe, Marketing and Sponsorship

10/17/13
Marketplace Roundup

Betting provider BetVictor is the new sponsor of the Queen Mother Champion Chase at Cheltenham in March. BetVictor will also "support two other top two mile chases, the Tingle Creek at Sandown and Exete'rs Haldon Gold Cup as part of the 'Road to Cheltenham'" ( SKY SPORTS, 10/16 ). ... Procter &a ...

Tags: Marketing and Sponsorship

10/17/13
Australian Canoeist: Women In Catch-22

Australian world champion slalom canoeist Jessica Fox wants ''hard-working'' female athletes to get "substantially more support from the corporate world, but says they are at the mercy of an unfortunate Catch-22," according to the AAP. Fox, who became world champion in her C-1 event last month, lame ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug