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Adidas Teams Up With Wanda Group To Strengthen Commercial Position In China

Published in SportsBusiness Daily Global on 06 / 29 / 16

Adidas has teamed up with Chinese conglomerate Wanda Group to strengthen its commercial position and help develop sports in the world's most populous country. As part of Tuesday's agreement, adidas will sponsor two of Wanda’s Ironman events in China and work with the property developer to help...

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Tags: Marketing and Sponsorship, Europe, China

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