Featured Story

Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

07/01/13
UBS In Drive For $100M N.Y. Grand Prix

Swiss investment bank UBS "has been appointed" by N.Y. Grand Prix organizers in a bid to secure $100M of funding to enable the race to go ahead in '14, according to Christian Sylt of the London TELEGRAPH. F1 circuits "typically cost" more than $250M to build, but using public roads "avoids this expe ...

Tags: Marketing and Sponsorship, North America, Europe

07/01/13
Marussia Teams Up With Reading FC

Marussia F1 team has announced a partnership with League Championship Reading FC, according to Andrew Gwilym of the PA. The alliance "will include significant branding exposure in their respective fields as well as marketing and promotional initiatives." The Reading badge was displayed on the Maruss ...

Tags: Marketing and Sponsorship, United Kingdom

07/01/13
Marketplace Roundup

Bundesliga club Hertha BSC Berlin has extended its exclusive partnership with Coca-Cola for another three years. The soft-drink producer will retain the distribution rights for non-alcoholic beverages at Hertha home games in Berlin's Olympic Stadium. The deal was brokered by sports marketing agency ...

Tags: Marketing and Sponsorship

06/28/13
Sponsor Gives Hearts A Cash Boost

Scottish Premier League side Heart of Midlothian received a "significant" payment from sponsor Wonga.com as it took a huge step toward survival, according to Barry Anderson of the SCOTSMAN. The digital finance company "has paid next season’s sponsorship money in full ahead of schedule to admin ...

Tags: Marketing and Sponsorship, United Kingdom

06/28/13
Trek Acquires Tour De France Team

Trek Bicycle Corp. "agreed to take over the RadioShack Leopard cycling team from Luxembourg real-estate developer Flavio Becca next year," according to Alex Duff of BLOOMBERG. Waterloo, Wisconsin-based Trek, a sponsor of the team since its inception in '10, is in talks with "several marquee athletes ...

Tags: Marketing and Sponsorship, North America

06/28/13
Marketplace Roundup

Bundesliga club Hamburg SV has extended its exclusive partnership with betting provider tipico for another three years. Tipico will continue to receive ad space on boards in camera view at the team's home games. The deal was brokered by sports marketing agency SPORTFIVE ( Hamburg SV ). ... Austrian ...

Tags: Marketing and Sponsorship

06/27/13
News Corp. To Sponsor Team Sky

Australian-American media mogul Rupert Murdoch's entertainment business "is stepping up its involvement with cycling's Team Sky," according to Keith Weir of REUTERS. Team Sky will add the 21st Century Fox brand to the riders' kit and support vehicles "when the Tour de France begins this weekend." 21 ...

Tags: Marketing and Sponsorship, United Kingdom

06/27/13
Ronaldinho To Launch Condom Brand

Brazilian footballer Ronaldinho "seems to be already preparing his life after the end of his professional career," according to BILD. The 33-year-old former two-time FIFA World Player of the Year, who "recently launched a fashion collection called 'Fiveblu,'" has added another business deal to his p ...

Tags: Marketing and Sponsorship, Europe

06/27/13
Cycling Sponsors Reaping Benefits

Cycling sponsors "can enjoy great value for money if they are willing to trust that the sport is finally leaving its dark doping days behind," according to Keith Weir of REUTERS. Cycling "has been boosted by news that U.S. consumer electronics company Belkin will sponsor the former Rabobank team unt ...

Tags: Marketing and Sponsorship, Europe

06/27/13
Stella McCartney Kits Wimbledon Women

When it comes to sportswear, fashion designer Stella McCartney "is more than well versed," according to Bibby Sowray of the London TELEGRAPH. Her latest coup "is kitting out three of Wimbledon's biggest talents; Brit Laura Robson, Dane Caroline Wozniacki, and Russian Maria Kirilenko." All three "wil ...

Tags: United Kingdom, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug