Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

12/21/12
Marketplace Roundup

Adidas said that it will "continue to work with more than 300 supplier factories in China, despite a recent contract dispute." Chinese media reported that adidas suppliers were "dissatisfied with compensation offers following contract terminations." Adidas said in a statement: "China has been, and w ...

Tags: Marketing and Sponsorship

12/20/12
Lupo Gets Kit Deal With Atlético-MG

Brasileiro club Atlético-MG President Alexandre Kalil revealed that sportswear company Lupo has agreed to a two-year deal worth R$25M ($12M) with the club, according to GAZETA PRESS. Kalil had already mentioned that the club was switching kit suppliers next season "but had not given a compan ...

Tags: Brazil, Marketing and Sponsorship

12/20/12
Tyrrell's Wines, Rabbitohs Agree To Deal

Australia winery Tyrrell’s Wines has signed a two-year agreement to become the National Rugby League's South Sydney Rabbitohs’ official wine partner. Tyrrell’s will have the rights to exclusive pourage across all Rabbitohs corporate events and functions for the next two years, as w ...

Tags: Marketing and Sponsorship, Australia

12/20/12
Jayco To Sponsor Cycling Australia

Cycling Australia announced that Jayco has re-signed as CA’s national teams’ naming-rights sponsor, with a significant level of investment secured for the sport over the next four years, representing a multimillion dollar deal over an eight year period. Australia National Performance Dir ...

Tags: Marketing and Sponsorship, Australia

12/20/12
Marketplace Roundup

Basketball Bundesliga (BBL) club ratiopharm Ulm "has extended its sponsorship contract with title sponsor pharmaceutical company ratiopharm for another three years until '16." Specific conditions of the contract "have not been released," however, the club's budget "will reportedly be increased for t ...

Tags: Marketing and Sponsorship

12/19/12
TAG Heuer Sponsors RPA

Luxury watch brand TAG Heuer has joined the Rugby Players' Association as the latest commercial partner to sign up in support of the professional rugby players in England. The company becomes the exclusive official watch partner of the RPA as well as title sponsors of the RPA TAG Heuer Six Nations R ...

Tags: Marketing and Sponsorship, United Kingdom

12/19/12
Repucom To Rename Subsidiaries

Sport+Markt and IFM Sports will be renamed as Repucom in the first half of '13. All three companies are part of the RSMG Insights holding group, which is to unite its world-leading sports marketing research businesses under one global brand. As part of this process, IFM Sports and Sport+Markt’ ...

Tags: Marketing and Sponsorship, United Kingdom, Europe

12/19/12
Marketplace Roundup

The Australian Baseball League and Delta Air Lines revealed that Delta has been named the official int'l air partner of the ABL. The Sydney Blue Sox will display a Delta Air Lines outfield wall sign and home plate wall sign at its ballpark. Batting helmets worn by the Sydney Blue Sox will feature a ...

Tags: Marketing and Sponsorship

12/18/12
Panasonic Drops Deal With Ishikawa

Japanese golfer Ryo Ishikawa "lost his major sponsor" when electronics manufacturer Panasonic announced it would not renew a deal with him next month, according to the AFP. Panasonic, forecast to "book a mammoth $9.6B net loss in the current fiscal year in the process of overhauling its business, al ...

Tags: Marketing and Sponsorship, Asia

12/18/12
Oakley Suing McIlroy, Nike Over Contract

Oakley has "sued golfer Rory McIlroy and Nike, saying they breached the world's top-ranked golfer's existing contract" when he signed with Nike, according to Lester Munson of ESPN. A lawsuit filed Dec. 10 in federal court in the U.S. alleged that Oakley "tried to use its 'right of first refusal' to ...

Tags: Marketing and Sponsorship, North America, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug