Featured Story

TalkTalk Pledges To Pass On Price Cuts To Customers In BT's Broadband

Published in SportsBusiness Daily Global on 09 / 19 / 14

TalkTalk "has pledged to cut the price of fibre broadband for customers should regulatory proposals over access to BT’s network force the former telecoms incumbent to lower the wholesale cost," according to Daniel Thomas of the FINANCIAL TIMES. TalkTalk CEO Dido Harding said that "prices for f...

Read More

Tags: Media, United Kingdom

More Stories

06/18/13
Cricketer Dhawan A Brand In The Making

India's newest batting sensation Shikhar Dhawan's brand value "is on the upswing as some of the major corporate houses are showing a lot of interest in the 27-year-old opener after his on-field exploits," according to the PTI. For the company that manages him, Dhawan is certainly a "brand in the mak ...

Tags: Marketing and Sponsorship, India

06/18/13
Bale Applies For 11 Of Hearts Trademark

Tottenham player Gareth Bale "has applied to trademark his 'Eleven of Hearts' goal celebration" into a logo that could earn him £3M ($4.7M) a year, according to Rob Burnett of the London DAILY MAIL. The PFA Player of the Year and Young Player of the Year winner has filed an applicat ...

Tags: Marketing and Sponsorship, United Kingdom

06/18/13
Marketplace Roundup

Polish Ekstraklasa club Lech Poznan "has agreed a five-year deal" that will see telecom firm INEA "assume the naming rights to its stadium." The deal was struck with the club and Marcelin Management, "which operates the stadium." The 43,000-seat venue was opened in Sept. '10; making it the ...

Tags: Marketing and Sponsorship

06/17/13
HSBC Head Talks Sponsorships

HSBC Bank is "known in the UAE" for its sponsorship of the Abu Dhabi HSBC Golf Championship, according to Sean Cronin of THE NATIONAL. HSBC also is "promoting the current British and Irish Lions Rugby Tour of Australia." HSBC Head of Sponsorship and Events GILES MORGAN explained to The Nation ...

Tags: Middle East, Marketing and Sponsorship

06/17/13
Marketplace Roundup

The Colombian Football Federation has agreed to a new sponsorship deal with German insurance firm Allianz through '14 ( SOCCEREX, 6/14 ). ... Panasonic has been named the official supplier of the 34th America's Cup. Panasonic will provide five LED video boards and 85 flat panel TVs that will be ...

Tags: Marketing and Sponsorship

06/14/13
Alcohol Sponsorship Debate Rekindled

The incident involving Australian cricketer David Warner "will stir fresh debate about the relationship between cricket and alcohol sponsorship in Australia," less than a year after a dozen sports agreed to campaign against binge drinking rather than accept money from breweries, according to Richard ...

Tags: Marketing and Sponsorship, Australia

06/14/13
Reus Signs Testimonial With Panasonic

Japanese electronics company Panasonic "has signed footballer Marco Reus to a testimonial deal," according to Ulrike App of W&V. The company is talking about a "broadly based advertising campaign" that will include its new brand ambassador. Panasonic has hired the 24-year-old for its camera syst ...

Tags: Marketing and Sponsorship, Europe

06/14/13
NRL Not Pursuing Betting Sponsor

The National Rugby League will not "pursue an official betting partner for the rest of the season," believing the income is not enough to "offset the bad publicity surrounding sports wagering," according to Adrian Proszenko of the SYDNEY MORNING HERALD. Negotiations between the Australian Rugby Leag ...

Tags: Marketing and Sponsorship, Australia

06/14/13
Birmingham Signs Deal With Nicolites

League Championship side Birmingham City has announced that electronic cigarette company Nicolites will be its "new principal partner and shirt sponsor" for the '13-14 season, according to Gregg Evans of the BIRMINGHAM MAIL. The Nicolites logo "will adorn Blues’ first-team and adult repli ...

Tags: Marketing and Sponsorship, United Kingdom

06/14/13
Marketplace Roundup

Second Bundesliga club FSV Frankfurt "has extended its stadium naming rights deal with Frankfurter Volksbank for another three years" through June '16. The club "will continue to play its home games at the Frankfurter Volksbank Arena." The bank "has been a partner of the club for seven years" ( JOU ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug