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MasterCard Renews Rugby World Cup 2015 Partnership; Event Expected To Net $336M

04 / 17 / 14

MasterCard has renewed its sponsorship for the Rugby World Cup 2015 in London. The deal continues a partnership between MasterCard and Rugby World Cup Ltd. which began ahead of Rugby World Cup 2011 in New Zealand. New Zealand rugby player Dan Carter helped MasterCard make the announcement in ce...

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Tags: Marketing and Sponsorship, New Zealand

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Marketplace Roundup

Basketball Bundesliga (BBL) club ratiopharm Ulm "has extended its sponsorship contract with title sponsor pharmaceutical company ratiopharm for another three years until '16." Specific conditions of the contract "have not been released," however, the club's budget "will reportedly be increased for t ...

Tags: Marketing and Sponsorship

TAG Heuer Sponsors RPA

Luxury watch brand TAG Heuer has joined the Rugby Players' Association as the latest commercial partner to sign up in support of the professional rugby players in England. The company becomes the exclusive official watch partner of the RPA as well as title sponsors of the RPA TAG Heuer Six Nations R ...

Tags: Marketing and Sponsorship, United Kingdom

Repucom To Rename Subsidiaries

Sport+Markt and IFM Sports will be renamed as Repucom in the first half of '13. All three companies are part of the RSMG Insights holding group, which is to unite its world-leading sports marketing research businesses under one global brand. As part of this process, IFM Sports and Sport+Markt’ ...

Tags: Marketing and Sponsorship, United Kingdom, Europe

Marketplace Roundup

The Australian Baseball League and Delta Air Lines revealed that Delta has been named the official int'l air partner of the ABL. The Sydney Blue Sox will display a Delta Air Lines outfield wall sign and home plate wall sign at its ballpark. Batting helmets worn by the Sydney Blue Sox will feature a ...

Tags: Marketing and Sponsorship

Panasonic Drops Deal With Ishikawa

Japanese golfer Ryo Ishikawa "lost his major sponsor" when electronics manufacturer Panasonic announced it would not renew a deal with him next month, according to the AFP. Panasonic, forecast to "book a mammoth $9.6B net loss in the current fiscal year in the process of overhauling its business, al ...

Tags: Marketing and Sponsorship, Asia

Oakley Suing McIlroy, Nike Over Contract

Oakley has "sued golfer Rory McIlroy and Nike, saying they breached the world's top-ranked golfer's existing contract" when he signed with Nike, according to Lester Munson of ESPN. A lawsuit filed Dec. 10 in federal court in the U.S. alleged that Oakley "tried to use its 'right of first refusal' to ...

Tags: Marketing and Sponsorship, North America, United Kingdom

Coke Leaves Unique London Legacy

With less than 100 days to go before the London Games, Coca-Cola VP of Global Partnerships and Experiential Marketing Scott McCune set a lofty goal for the company’s Olympic marketing program. McCune said, “Our benchmark is that our annual report for 2010 said that the FIFA World Cup dro ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Heilbronner, Dubai Billionaires Team Up

German second-tier hockey club Heilbronner Falken "has found a replacement for its insolvent sponsor Gaukel," according to Stephan Sonntag of STIMME. On Friday evening, fans "were surprised when they saw 'City of Arabia' written on the back of the players' jerseys." The team "has signed a sponsorshi ...

Tags: Marketing and Sponsorship, Europe

Marketplace Roundup

EPL Norwich City FC signed a three-year consulting agreement with Comcast-Spectacor subsidiary sports and marketing firm Front Row Marketing Services. Comcast-Spectacor will attempt to help the club expand its brand globally and identify new sponsorship opportunities. This is Front Row's first partn ...

Tags: Marketing and Sponsorship

Toronto Raptors Team Up With Peak

The NBA Toronto Raptors introduced Chinese sports apparel manufacturer Peak Sports as the team’s newest corporate partner. The Raptors are the first professional sports team in Canada sponsored by a China-based company. The four-year partnership announcement was made at an event that included ...

Tags: Marketing and Sponsorship, North America, China

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