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Pro12 Rugby Announces Guinness Will Remain Title Sponsor Through '20

Published in SportsBusiness Daily Global on 08 / 24 / 16

Pro12 Rugby announced that Guinness will remain its title sponsor for another four years until '20. The partnership began in '14. The '16-17 Pro12 season featuring teams from Ireland, Scotland, Italy and Wales will start on Sept. 2. This year's Pro12 Final will be held at Dublin's Aviva Stadium on M...

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Tags: Marketing and Sponsorship, Europe

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