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England & Wales Cricket Board Unveils Campaign To Drive Interest In The Sport

Published in SportsBusiness Daily Global on 05 / 24 / 16

The England & Wales Cricket Board "overhauled its marketing strategy to promote England’s summer internationals against Sri Lanka and Pakistan with a new dynamic digital out of home" campaign that will relay key moments in the action in real-time, according to Tony Connelly of THE DRUM. Th...

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Tags: Marketing and Sponsorship, United Kingdom

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