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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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10/08/15
Steaua Bucharest Partners With NetBet

Romanian side Steaua Bucharest "signed a new sponsorship deal with NetBet," according to SOCCEREX. The one-season agreement "comes after NetBet became the first gaming, betting and poker site to secure a licence in Romania." The partnership "will be activated across multiple platforms, including 'on ...

Tags: Marketing and Sponsorship, Europe

10/08/15
Marketplace Roundup

Holland's Eredivisie renewed its football supply partnership with Derbystar for the next four seasons. The league agreed to an extension with Deventrade, the parent company of Derbystar and distributor Sportdirect.com, that will see the Derbystar Brillant APS "used as its official and exclusive ...

Tags: Marketing and Sponsorship

10/07/15
Brands Play Down Losses Of England Exit

Rugby World Cup brands O2, Marriott Hotels and Heineken "downplayed the expected commercial losses from England’s early exit from the tournament though sponsorship experts believe the humiliation of the defeat bears a damaging cost of association," according to Seb Joseph of THE DRUM. England& ...

Tags: Marketing and Sponsorship, United Kingdom

10/07/15
Griffith Univ. To Sponsor 2018 CWG

Griffith University signed on as a major sponsor of the 2018 Commonwealth Games on the Gold Coast, according to Tony Moore of the BRISBANE TIMES. Under the deal, around 250 students at the university will get work experience as interns at the event. They will work in areas "including sport ...

Tags: Australia, Marketing and Sponsorship

10/07/15
Aspire Summit, ICSS Renew With FFF

The ICSS and the Aspire Academy "renewed their partnership," while the French Football Federation made a pledge for a closer cooperation with its Qatari counterpart, according to Samindra Kunti of INSIDE WORLD FOOTBALL. The partnership between the Aspire Academy and the ICCS "aims to strengthen and ...

Tags: Marketing and Sponsorship, Europe, Middle East

10/07/15
NBA's Bulls Sign Deal With Polish Firm

The NBA Chicago Bulls have signed their first global sponsorship deal, reaching a seven-year agreement with Poland-based online currency exchange Cinkciarz.pl. The company markets to corporate institutions and individuals. Team officials noted Chicago has the largest Polish community outside of Pola ...

Tags: Marketing and Sponsorship, Europe, North America

10/07/15
Barcelona In Talks With Botemanía

Following a meeting between Barcelona and betting firm Botemanía, "the foundations have been set for an agreement that could be confirmed within 48 hours," according to SPORT. Both parties "left the meeting satisfied" and Barcelona could earn a sum of up to €40M ($45M) in a dea ...

Tags: Europe, Marketing and Sponsorship

10/07/15
Marketplace Roundup

Viagogo and J.League side Kashima Antlers announced a landmark partnership to offer the Antlers’ global fanbase an int'l ticketing service and guaranteed ticket exchange to buy and sell tickets. Viagogo will become the exclusive official int'l ticketing partner until the end of the '16 season ...

Tags: Marketing and Sponsorship

10/06/15
FIFA Sponsors Forced To Act

Exactly one week, "almost to the hour," after FIFA President Sepp Blatter was put under criminal investigation in Switzerland, Coca-Cola "decided it needed to take action to protect itself," according to Malcolm Moore of the FINANCIAL TIMES. The drinks group, which had "loyally stood by" Blatte ...

Tags: Marketing and Sponsorship

10/06/15
ISL Clubs Sign Sponsors

Indian Super League side FC Goa "signed a five-year deal with FC Prime Markets," to become its principal sponsor, according to SOCCEREX. The deal will see the Australian-based financial service provider, headquartered in Dubai, "support the side as its main shirt sponsor, while the team has also sec ...

Tags: Marketing and Sponsorship, India

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