Featured Story

Barcelona Releases Study Of Its Brand, Says It Is Most-Followed Club In Seven Markets

Published in SportsBusiness Daily Global on 11 / 17 / 17

Barcelona announced on Thursday the results of a brand study by research firm Kantar Millward Brown. The study, which was carried out in September, looked at 10 markets: the U.S., Catalonia, Spain, China, Turkey, Brazil, Mexico, India, Japan and Indonesia. Kantar Millward Brown concluded that Barcel...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

08/17/16
Marketplace Roundup

Liverpool  has entered into a global partnership with Konami Digital Entertainment B.V.  that will see the club's players -- past and present -- together with Anfield Stadium digitally reproduced in the newest Pro Evolution Soccer ga ...

Tags: Marketing and Sponsorship, Europe

08/16/16
Manor F1 Sponsor Pertamina Pulls Out

The Manor Racing Formula 1 cars were not "exactly awash in sponsorship this year anyway" and with the demotion of Rio Haryanto, F1’s first Indonesian race driver, to reserve driver for the remainder of the season, his sponsor has "gone with him," according to Tony DiZinno of NBC. Indonesi ...

Tags: Marketing and Sponsorship, Asia

08/16/16
Team GB's Success Shows Brand's Value

If there was "ever any doubt that Team GB would struggle to be a commercial brand" post-London 2012, the athletes' "epic medal haul this weekend is the strongest indicator of the value it now has," according to Seb Joseph of THE DRUM. It also "sealed the team’s transformation into a commercial ...

Tags: Marketing and Sponsorship, United Kingdom

08/16/16
Visa Creates 360-Degree Experience

Visa "has been putting diversity and acceptance at the center of its 2016 Olympics sponsorship," according to Ilyse Liffreing of CAMPAIGN LIVE. This has included everything from "sponsoring the first team of refugee competitors to tweeting photos of disabled athletes." Now, the brand ...

Tags: Marketing and Sponsorship, Brazil

08/16/16
Marketplace Roundup

Chinese insurance company Ping An has "extended its partnership" with the Chinese FA . The renewed deal "will see Ping An act as an official sponsor of the Chinese national team, and it will continue to work on growth initiatives alongside the CFA." Ping An will "also provide insurance cover to t ...

Tags: Marketing and Sponsorship

08/15/16
Kaltenborn: Sauber Seeking Title Sponsor

With new owners in the mix, Sauber Team Principal Monisha Kaltenborn said that she is working "very hard" to secure a title sponsor for Sauber, according to PLANET F1. Last month the Swiss team was " sold to Longbow Finance , a private equity firm." The sale "put an end to speculation ...

Tags: Europe, Marketing and Sponsorship

08/15/16
Magness: Sponsors MIA In Doping War

Steve Magness, "the coach who blew the whistle on an elite Nike-sponsored athletics program but now feels like a pariah in the sport as a result," said that doping in athletics "could be slashed overnight if sponsors showed any will to eradicate it," according to Mitch Phillips of REUTERS. Doping sc ...

Tags: Marketing and Sponsorship, Brazil

08/15/16
Marketplace Roundup

Spanish tourism group Globalia  has become an official La Liga  sponsor. The group's airline, Air Europa , and travel agent, Halcon Viajes , will act as official sponsors of La Liga and its second division via several media channels. The sponsorship deal, under which Globalia ha ...

Tags: Marketing and Sponsorship

08/12/16
Australian Open Signs Coopers

Tennis Australia named Coopers the official beer and cider partner of the Australian Open, starting in '17. Australia's largest family-owned brewery will also support Australian Open Series events Brisbane Int'l, Int'l Sydney, Hobart Int'l and World Tennis Challenge (Adelaide) from this summer, ...

Tags: Australia, Marketing and Sponsorship

08/12/16
Lucky Generals Invests In Agency

Lucky Generals "is backing a new sports marketing agency, Dark Horses, founded by former BBH Sport employee Simon Dent," according to Shona Ghosh of CAMPAIGN LIVE. Dark Horses "is the first agency start-up to join Lucky Enterprises, the holding company established by Lucky Generals in January." ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug