Featured Story

Sheffield United Signs Pouring Rights Partnership With Heineken

Published in SportsBusiness Daily Global on 07 / 26 / 17

League Championship side Sheffield United signed a new pouring rights partnership with beer and cider company Heineken, according to Nick Hill of BDAILY. The three-year pouring rights partnership will see Fosters, John Smiths and Strongbow available on draft and Bulmers and Heineken in bottles acros...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

05/05/16
Carling To Pay $39M In EPL Deal

In the ongoing battle for beer-drinking European football fans, Molson Coors’s Carling agreed to pay more than £27M ($39M) "to replace Carlsberg as the official beer partner" of the Premier League, according to Tariq Panja of BLOOMBERG. Sources said that the deal, announced Tuesday, is w ...

Tags: Marketing and Sponsorship, United Kingdom

05/05/16
Marketplace Roundup

EPL side Swansea City  announced a new partnership with sports manufacturer Joma  for the forthcoming season. Joma will become the club's exclusive technical sportswear and footwear sponsor. It will provide the Swans with a new home and ...

Tags: Marketing and Sponsorship

05/04/16
Walkers Ad Features Gary Lineker

British snack brand Walkers "took out a full-page ad" in The Sun on Tuesday, which featured "the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame" with "L.C.F.C" tattooed across his chest and wearing "nothing but underwear," according to Omar Oakes of CAMPAIGN ...

Tags: Marketing and Sponsorship, United Kingdom

05/04/16
Barcelona Weighing Offers

Barcelona's shirt sponsorship deal with Qatar Airways will expire on June 30, according to Toni Frieros of SPORT. Both club President Josep María Bartomeu and VP Manel Arroyo "have traveled on several occasions to Doha to renew the contract, but everything is currently on 'standby.'" Bar ...

Tags: Europe, Marketing and Sponsorship

05/04/16
Müller Launches Gold Lids Promotion

Yogurt brand Müller Yogurt & Desserts continued its partnership with Team GB and Team Ireland by announcing a new promotion across its Müller Corner, Müllerlight and Müller Rice brands, giving consumers the chance to win a total of £250,000 ($363,800). Five Gold Medal l ...

Tags: Marketing and Sponsorship

05/04/16
Kronenbourg Brings Back Eric Cantona

Kronenbourg 1664 "brought back French footballing legend Eric Cantona for an ad starring a team of intrepid Kronenbourg-delivering Alsatians," according to Matthew Chapman of MARKETING MAGAZINE. The "Alsace-tian" 60-second ad features Cantona "driving his canine friends around the French region ...

Tags: Marketing and Sponsorship, Europe

05/04/16
Leicester's Win To Benefit Sponsors

One of English football's "greatest ever underdog success stories is providing plenty of riches for the club, sponsors and fans alike," according to Arvind Hickman of AD NEWS. It is not "just the handful of lucky punters that put a wager on Leicester winning at the start of the season who stand to m ...

Tags: Marketing and Sponsorship, United Kingdom

05/04/16
Marketplace Roundup

German Hockey League (DEL) champion  EHC Red Bull Munich extended its partnership with kit supplier Warrior Sports . The U.S. company has renewed its deal for another two years until the end of the '17-18 season. Warrior also extended its partnership with Austrian top flight hockey club EC R ...

Tags: Marketing and Sponsorship

05/03/16
Van Wagner To Sell Camp Nou Rights

Van Wagner Sports & Entertainment has won an agency shootout to sell naming rights for Barcelona’s refurbished Camp Nou stadium in what is likely to be the world’s largest naming-rights deal, according to Terry Lefton of SPORTSBUSINESS JOURNAL. Since Barça is "one of the t ...

Tags: Marketing and Sponsorship, Europe

05/03/16
Coritiba Signs Kit Deal With Adidas

Brasileiro side Coritiba announced a major kit supply deal with adidas, according to SOCCEREX. The Paranaense-based club signed a deal that will run until '19, "with the option of a further two years." Adidas will manufacture and supply all of Coritiba’s matchday kit as well as its " ...

Tags: Marketing and Sponsorship, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug