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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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01/07/13
Marketplace Roundup

Online sports betting provider Cashpoint, subsidiary of Germany-based gaming corporation Gauselmann Group, has signed on as title sponsor of the German Hockey League (DEL). The long-term sponsorship deal started on Saturday at the league's first outdoor game, the DEL Winter Game, at which Cashpoint ...

Tags: Marketing and Sponsorship

01/04/13
ATP Launches New Promotional Campaign

The ATP has launched a new global promotional campaign as the '13 ATP World Tour season begins with tournaments in Chennai, India; Doha, Qatar; and Brisbane, Aust ...

Tags: Marketing and Sponsorship

01/04/13
German Handball Nets New Title Sponsor

The German Handball Federation (DHB) has signed a new title and shirt sponsorship deal with online department store getgoods.de. The Germany-based company will be featured on the jersey's of the men's national team. Getgoods.de made its debut on the chest of the players in Germany's exhibition game ...

Tags: Marketing and Sponsorship, Europe

01/04/13
SRU CEO Back From Japan Sans Sponsor

Scottish Rugby Union CEO Mark Dodson "spent a week in Japan before Christmas looking into a variety of rugby and business links between Scotland and the Far East," according to David Ferguson of the SCOTSMAN. However, Dodson "was quick to dismiss speculation that the trip was made to uncover a new s ...

Tags: Marketing and Sponsorship, United Kingdom

01/04/13
Marketplace Roundup

Brasileiro club São Paulo has agreed to "a new kit partnership with Penalty" worth more than R$35M ($17.1M) per year until '15. The Brazilian sportswear brand "will replace Reebok in the role, with São Paulo stating that the deal represents the most-lucrative kit partnership in the clu ...

Tags: Marketing and Sponsorship

01/03/13
New ESPN Campaign Promotes FA Cup

ESPN is promoting its coverage of the '12-13 FA Cup through a multimedia campaign, "Cup Of Dreams," which "demonstrates how important the tournament can be to fans," according to Maisie McCabe of CAMPAIGN LIVE. The main two creatives play on the idea that when a football fan’s team is doing we ...

Tags: Marketing and Sponsorship, United Kingdom

01/03/13
Football League Launches Online Panel

The Football League "is to launch its first online research panel for member clubs in the hope of providing sponsors with deeper insight when planning campaigns," according to Sebastian Joseph of MARKETING WEEK. The Changing Room initiative "launches this month and lets supporters share their opinio ...

Tags: Marketing and Sponsorship, United Kingdom

01/03/13
Hero MotoCorp Will Sponsor HIL

Motorcycle manufacturer Hero MotoCorp signed a multi-year deal with Hockey India "to take title sponsorship of its ambitious franchise-based league," Hockey India League, according to INDIAN TELEVISION. The deal will see the tournament called Hero Hockey India League and "underlines Hero MotoCorp's ...

Tags: Marketing and Sponsorship, India

12/31/12
Holden Sponsors Aussie Rugby

Rugby league "will cap off a record-breaking year with one final celebration" -- after one of Australia's biggest brands agreed to a A$5M ($5.2M) annual sponsorship deal "with the greatest game of all in '13," according to Paul Crawley of the DAILY TELEGRAPH. News Ltd. revealed that car giant Holden ...

Tags: Marketing and Sponsorship, Australia

12/31/12
Marketplace Roundup

Watchmaker Longines has become the first top partner of the Int'l Equestrian Federation (FEI) after agreeing to a long-term sponsorship deal. The deal makes Longines the official top partner, timekeeper and watch of the FEI. Longines will take on several FEI properties including the tile sponsorship ...

Tags: Marketing and Sponsorship, China, Europe

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