Featured Story

Column: Maria Sharapova's Brand Tainted, But Being Used As Launchpad

Published in SportsBusiness Daily Global on 09 / 20 / 17

Unstoppable, "screams the cover of Maria Sharapova's just-released memoir," according to Oliver Brown of the London TELEGRAPH. This "must be received with at least an arched eyebrow by Serena Williams," who has stopped her on each of the last 18 occasions they have played each other. But it is true ...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

06/22/16
Jaguar Puts Fans On Centre Court

Jaguar UK is using its Wimbledon sponsorship to offer tennis fans a "unique perspective" of Andy Murray on center court with a new VR experience as part of its #FeelWimbledon campaign, according to Tony Connelly of THE DRUM. Jaguar Land Rover brand ambassador Murray "narrates over the 4D c ...

Tags: Marketing and Sponsorship, United Kingdom

06/22/16
Celtic Signs Eze Group As Official Partner

Scottish Premiership side Celtic signed up U.K. concierge, lifestyle and leisure company Eze Group. Under a major new sponsorship agreement Eze Group will become an official club partner. As well as building awareness through business hospitality and brand advertising at Celtic Park, Eze Group is pl ...

Tags: Europe, Marketing and Sponsorship

06/22/16
Marketplace Roundup

Second Bundesliga side 1860 Munich renewed its sponsorship deal with truck and bus manufactuer MAN until the end of the '16-17 season. The company has been a partner of the club since '06 and became a premium partner in '14. The club did not release any fiancial details of the deal ( 1860 Munich ...

Tags: Marketing and Sponsorship

06/21/16
Adidas, DFB Extend Kit Deal Until '22

Adidas and the German FA (DFB) on Monday officially renewed their long-term partnership for a further four years, though it was not the long-term deal the German sportswear company was hoping to sign. Adidas will remain the official kit supplier of Germany’s national football teams until &rsqu ...

Tags: Marketing and Sponsorship, Europe

06/21/16
Holden Reviewing Collingwood Deal

Australian automaker Holden said that it is speaking to Australian Football League side Collingwood to "discuss the future of our sponsorship" in the wake of comments made by club President Eddie McGuire on radio, according to ABC. The motoring company is one of four "premier partners" of the A ...

Tags: Australia, Marketing and Sponsorship

06/21/16
SFR Signs Dimitri Payet As Ambassador

French telecom SFR announced it has signed a two-year advertising contract “with the French national team’s newest icon, Dimitri Payet,” according to L’ÉQUIPE. With two goals in three matches at Euro 2016, Payet is “now the ambassador for the telecom in Ré ...

Tags: Marketing and Sponsorship, Europe

06/21/16
Puma Blames Defective Material

Kit manufacturer Puma said that "it had traced a problem with ripped shirts for the Swiss team at Euro 2016 to a defective batch of material used only in a limited number of home jerseys for the team," according to Victoria Bryan of REUTERS. During Sunday's goalless draw against France, "the shirts ...

Tags: Marketing and Sponsorship, Europe

06/21/16
Pirelli To Remain F1 Tire Supplier

Pirelli has "formally announced it will remain as Formula 1's tyre supplier" until the end of '19, according to Andrew Benson of the BBC. F1 CEO Bernie Ecclestone said in October that "he had reached a commercial agreement with the Italian company." But the FIA "only signed its contract with Pirelli ...

Tags: Marketing and Sponsorship, Europe

06/21/16
Marketplace Roundup

Marathonbet "will remain" as Scottish Championship club Hibernian 's official club partner for the '16-17 season. A one-year extension "has been agreed with the betting company, who will continue to appear on the front of the Hibernian home and away jerseys" ( EDINBURGH REPORTER, 6/20 ). ...

Tags: Marketing and Sponsorship

06/20/16
DFB, Adidas Set To Extend Partnership

The German FA (DFB) will receive up to €70M ($79M) per year from adidas "after it agreed to a new contract with the sportswear company," according to SPORT BILD. DFB sources said that the curent contract, which is set to expire in '18, will be extended until '22. Adidas is expected to pay ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug