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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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Opel Takes Advantage Of Klopp's Move

German car brand Opel "integrated Liverpool's appointment of brand ambassador Jürgen Klopp as the club's new manager in its marketing strategy," according to Ulrike App of W&V. Opel's marketing communication referred to Klopp's move as, "Jürgen Klopp is not transfering. He is reparking ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

NBA Rolls Out New Marketing Campaign

The NBA is "rolling out a new global marketing campaign with the theme 'This Is Why We Play' as the league seeks to attract more general fans," according to John Lombardo of SPORTSBUSINESS JOURNAL. The league is "committed to using the tagline over multiple seasons, looking for a consistency in ...

Tags: Marketing and Sponsorship, North America

Sassuolo Earns Most Of Serie A Clubs

Premier League sides bring in "almost triple the money of Serie A clubs in terms of shirt sponsors," with Sassuolo the top earner, according to FOOTBALL ITALIA. Calcio & Finanza performed a study on shirt sponsorships and found "some remarkable results." In total, the 20 Premier League ...

Tags: Marketing and Sponsorship, Europe

CEFC Partners With Czech National Team

Chinese financial and energy company CEFC China Energy Company Limited, the new majority owner of the Czech football club Slavia Praha, "became a partner" of the Czech national team will invest tens of millions of crowns in Czech football annually, according to the PRAGUE POST. Czech FA (FAČR) ...

Tags: Marketing and Sponsorship, Europe, Asia

Marketplace Roundup

His appointment at Liverpool has "created a frenzy like nothing seen before," so it's "only fitting" that Jürgen Klopp was given his own section in the club shop. The 48-year old "signed a three-year deal at Anfield on Friday." The "Klopp Collection" includes t-shirts, mugs, mousemats and penna ...

Tags: Marketing and Sponsorship

Leaders: Advocacy Key To Appeal Of Sport

Advocacy is one of the key reasons why live sport is a big draw for advertisers and sponsors, according to the former head of innovation at the BBC. Former BBC exec Matt Locke, the founder of marketing start-up Storythings, said one big advantage for sports rights holders was that sports fans felt c ...

Tags: Marketing and Sponsorship, United Kingdom

ABL Partners With Bendigo Bank

The Australian Baseball League and Baseball Australia signed a deal with Bendigo Bank as their major partner for the next three years. Under the terms of the deal, Bendigo Bank will be the naming rights partner of the Australian Little League Championships, which gives 11 and 12-year-old ballpl ...

Tags: Australia, Marketing and Sponsorship

Shaky Sponsorship Deals Pose Problems

A "spate of troubled sponsorship deals in Europe is causing headaches" for some of the world's top football clubs, according to Margot Patrick of the WALL STREET JOURNAL. La Liga side Espanyol cut a deal worth around $45M with Power8 last year that "put the unknown technology company's name o ...

Tags: Marketing and Sponsorship, Europe

BCCI Scrambles To Save Pepsi Deal

The Indian Premier League, "which has seen its image take a beating after the 2013 spot-fixing scandal, suffered another blow on Friday with title sponsor PepsiCo expressing its intent of pulling out" to the Board of Control for Cricket in India, according to Gaurav Gupta of the TIMES OF INDIA. The ...

Tags: Marketing and Sponsorship, India

Westfield Extends With Sheffield Clubs

League One club Sheffield United announced an extended partnership with its longest-serving sponsor, health insurer Westfield Health. The company looks to use football's popularity to encourage people to live healthier lifestyles. The insurer will continue to sponsor the Bramall Lane Corner Sta ...

Tags: Marketing and Sponsorship, United Kingdom

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