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Dyke Says FA Will Not Bid For FIFA Events As Long As Blatter Is In Power

Published in SportsBusiness Daily Global on 07 / 23 / 14

Sepp Blatter’s power over FIFA is like that of North Korean dictator Kim Jong-Un, according to FA Chair Greg Dyke, who has called on football’s int'l governing body to introduce fixed terms of office for FIFA’s top execs and said the FA will not bid to host FIFA tournaments as long...

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Tags: International Football, United Kingdom

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04/22/13
FASPO Awards Sponsorship Awards

The professional association of sponsorships (FASPO), the umbrella organization of sponsorship business in the German-speaking region, "has awarded, for the 20th time, the International Sponsoring Awards," according to Ingo Rentz of HORIZONT. In the category public sponsoring, Germany-based industri ...

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04/22/13
Hertha BSC Teams Up With Warsteiner

Second Bundesliga club Hertha BSC "has signed a new exclusive partnership with German brewery Warsteiner," according to DER WESTEN. The new partnership goes into effect at the start of the '13-14 season. In addition, Warsteiner "also extended its cooperation with the Berlin Olympic Stadium." Warstei ...

Tags: Marketing and Sponsorship, Europe

04/22/13
Marketplace Roundup

National Rugby League Cronulla Sharks will announce a stadium naming-rights partner in coming weeks, while apparel sponsor Blades extended its deal until the end of '14. The club "has been without a stadium sponsor since parting with Toyota at the end of last season." Club officials said in February ...

Tags: Marketing and Sponsorship

04/19/13
Chelsea Unveils New Kit For '13-14

Chelsea has become "the first Premier League club to unveil their new strip for next season," according to John Drayton of the London DAILY MAIL. Chelsea has "kept it simple and stuck to their tried-and-tested blue kit which takes inspiration from past shirts worn by Chelsea greats." The club crest ...

Tags: Marketing and Sponsorship, United Kingdom

04/19/13
Singapore Inks Record Apparel Deal

The Singapore Athletic Association has "signed a new apparel sponsor" in Key Power International, the Singapore distributor of U.S. sports apparel company Brooks and Australian compression brand 2XU, according to Chan U-gene of the STRAITS TIMES. The three-year sponsorship deal "starts this year" an ...

Tags: Marketing and Sponsorship, Asia

04/19/13
Marketplace Roundup

The NBA and int'l fashion company Zara announced a new partnership in which Zara will create a collection of NBA boys T-shirts across the Americas, Europe, the Middle East, Africa and Asia. It is the first time the retailer is partnering with a North American sports league. The collection will inclu ...

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04/18/13
Emirates Signs 5-Year French Open Deal

The French Open has signed a five-year agreement with Emirates airlines beginning with this year's tournament. Emirates Airline President Tim Clark and French Federation of Tennis President Jean Gachassin announced the deal at a press conference Wednesday at Roland Garros Stadium in Paris. Under the ...

Tags: Marketing and Sponsorship, Europe

04/18/13
Coca-Cola To Sponsor Spanish Olympics

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Tags: Europe, Marketing and Sponsorship

04/18/13
Adidas, BBC Renew With British Athletics

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Marketplace Roundup

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