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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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10/15/15
Espanyol Sponsor Power8 Enters Liquidation

Power8, the principal sponsor of La Liga side Espanyol, on Friday entered bankruptcy proceedings, according to Juan Carlos Gracia of SPORT. Sources said that the case is pending "being accepted for processing and awarded in a Barcelona court." This confirms the " expected bankruptcy " of Power8 and ...

Tags: Europe, Marketing and Sponsorship

10/15/15
SPFL Partners With Utilita Energy

The Scottish Professional Football League confirmed Utilita Energy will take over as the new "official presenting partner" of the Scottish League Cup for the remainder of the current season in a deal worth £200,000 ($309,500), according to the Scotland DAILY RECORD. The tournament -- which acc ...

Tags: Marketing and Sponsorship, United Kingdom

10/15/15
Marketplace Roundup

Bundesliga club Hamburg SV "agreed to a partnership with agency Schipper Company." The club "aims to improve its digital communication." The partnership "will kick off with a complete overhaul of the club's website" ( HORIZONT, 10/14 ). ... A-League side Central Coast Mariners added Universal LED ...

Tags: Marketing and Sponsorship

10/14/15
PSG And Hugo Boss Renew Suit Deal

Hugo Boss will “stay the official suit of Paris Saint-Germain until next June,” according to Sébastien Nieto of LE PARISIEN. The partnership has existed since the ’14-15 season, and the extension “will last one year.” A spokesperson for the club said, &ldquo ...

Tags: Marketing and Sponsorship, Europe

10/14/15
LFP To Present Mazda Deal

Spanish Football League (LFP) President Javier Tebas and Mazda Spain President José María Terol will on Wednesday sign an agreement in which Mazda will become an official sponsor of La Liga. Under this agreement, which was reached in August , the Japanese brand will have a presence in ...

Tags: Europe, Marketing and Sponsorship

10/14/15
Sevilla Turns Down Offer From Israel

La Liga side Sevilla "is one of Spanish football's fashionable teams," but after seven La Liga matchdays and two in the Champions League, it remains "without a principal sponsor," according to LIBERTAD DIGITAL. The club is waiting for an offer "that meets all its desires." It has received a "multitu ...

Tags: Europe, Marketing and Sponsorship

10/14/15
Marketplace Roundup

Handball Bundesliga club HSV Hamburg has extended its partnership with Lotto Hamburg for another three years ( HSV Hamburg ). ... The Scandinavian division of Japanese tire company Yokohama "signed a deal to sponsor Swedish club Hammarby." The company signed an initial one-year deal that covers the ...

Tags: Marketing and Sponsorship

10/13/15
ManU Partners With New Era

ManU announced a multi-year partnership with int'l lifestyle brand New Era. The partnership will see New Era produce dual-branded leisure headwear. New Era's flagship product is the 59FIFTY fitted cap. However, the ManU product range will include different headwear styles, including caps, ...

Tags: Marketing and Sponsorship, United Kingdom

10/13/15
Dubai Duty Free Extends With Irish Open

Dubai Duty Free has extended its sponsorship of golf’s Irish Open for another three years, according to John McAuley of THE NATIONAL. This year's tournament, which took place at Royal County Down Golf Club, Northern Ireland, was hosted for the first time by Rory McIlroy and had Dubai Duty ...

Tags: Marketing and Sponsorship, United Kingdom

10/13/15
Wolfsburg Agrees To Kit Deal With Nike

Bundesliga side VfL Wolfsburg "has reportedly signed a new kit supply deal with Nike," according to BILD. The U.S. brand "will reportedly replace Kappa as the club's official supplier at the end of the season." Wolfsburg and Nike reportedly agreed to a 10-year, €80M ($91M) deal. In comparison, ...

Tags: Marketing and Sponsorship, Europe

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