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JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

04 / 25 / 14

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children bet...

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Tags: Marketing and Sponsorship, Europe

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01/14/13
Adidas Unveils New Tennis Apparel Line

U.K. tennis player Laura Robson was "offered an unusual distraction" when she appeared on the world's first mirror tennis court created by adidas to promote its first collection of tennis attire by English fashion designer Stella McCartney, according to Liv Lee of the London DAILY MAIL. Robson was j ...

Tags: Marketing and Sponsorship, United Kingdom, Australia

01/14/13
NBA, Adidas Reveal London Partnership

The NBA and adidas have expanded their relationship to make the league's official global uniform and apparel provider the presenting partner of NBA London Live 2013. As presenting partner, adidas will have branding in-arena including two logos prominently featured on the court, and will also conduct ...

Tags: United Kingdom, Marketing and Sponsorship, NBA, Adidas

01/14/13
BMW To Sponsor FFR

BMW Replaces Renault As Official Automobile Partner Of French Rugby

Tags: Marketing and Sponsorship, Europe

01/14/13
Behind The Scenes At Aussie Open

When the players walk out on court in Melbourne for the Australian Open, "the sweat businesses put in to create the stage for the showdown" will still be visible, according to Gillian Duncan of THE NATIONAL. To whom the responsibility for all of the behind-the-scenes work falls "depends on the tourn ...

Tags: Australia, Marketing and Sponsorship

01/14/13
Marketplace Roundup

The French Handball Federation (FFH) has agreed to a partnership with soft drink brand Oasis. The deal is for four years and will see the company's logo on the men's and women's national team uniforms. Terms of the deal were not disclosed ( FFH ). ... Ligue 1 club Nancy has signed a three-year kit d ...

Tags: Marketing and Sponsorship

01/11/13
Chevy's 'Super Bowl' This Weekend

Chevrolet is "right in the middle of sponsorship of a huge athletic contest" this weekend with a global audience that "could far exceed that of the Super Bowl," according to Dale Buss of FORBES. When ManU and Liverpool face off in Old Trafford on Sunday afternoon, Chevy will be "as tight with the cl ...

Tags: Marketing and Sponsorship, United Kingdom

01/11/13
Chevy To Sponsor Brazil Tournaments

Chevrolet will be the title sponsor of 20 Brazilian football state championships in '13, according to Lucas Turco of MAQUINA DO ESPORTE. The auto manufacturer "will look to add more state championships in its sponsorship portfolio" for '14. Chevrolet Brazil Marketing & Communications Dir Frederi ...

Tags: Marketing and Sponsorship, Brazil

01/11/13
Kia Extends Deal With Australia Open

Kia Motors will extend its sponsorship deal with the Australian Open for an additional five years through '18. Kia is the longest-running major sponsor of the event, with 17 continuous years of commitment to the event. The sponsorship rights of the renewed agreement will remain largely the same, wit ...

Tags: Marketing and Sponsorship, Australia

01/11/13
Kia Won't Renew Copa Do Brasil Deal

After four years as the title sponsor of the Copa do Brasil, Kia Motors opted not to renew its contract with the Brazilian Football Federation, according to Lucas Turco of MAQUINA DO ESPORTE. Kia's exit "almost changed" Chevrolet's plans in Brazilian football. Chevrolet Brazil Marketing & Commun ...

Tags: Marketing and Sponsorship, Brazil

01/11/13
McIlroy To Officially Join Nike Monday

World No. 1 golfer Rory McIlroy "will be unveiled by Nike as its face of golf" in Abu Dhabi, UAE on Monday, in a 10-year deal understood to be worth £156M ($252M), according to Oliver Brown of the London TELEGRAPH. McIlroy will be accompanied at the announcement by Nike golf division President ...

Tags: Marketing and Sponsorship, United Kingdom

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