Featured Story

Liverpool Unveils Two-Story Flagship Retail Outlet At Anfield

Published in SportsBusiness Daily Global on 08 / 18 / 17

Liverpool's new retail store at Anfield was unveiled this week after Graham Construction "completed the build and fit-out project on the site," according to Billy Wood of BDAILY. The construction firm completed the "turnkey development," provi...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

06/03/16
Marketplace Roundup

TV presenter Coleen Rooney "is leading the search" for the U.K.’s "most deserving football mum." The 2016 McDonald’s Football Mum of the Year Award "is looking for mums who go above and beyond so their children can enjoy playing football, week-in week-out." More than 800 "selfless mu ...

Tags: Marketing and Sponsorship

06/02/16
Leeds Sponsor Withdraws Support

A long-time sponsor of League Championship side Leeds United "is withdrawing its support of the club," saying association with Owner Massimo Cellino has become an "embarrassment," according to Phil Hay of the YORKSHIRE EVENING POST. In an email sent to Cellino, Crosswater Holdings Chair David Hance ...

Tags: Marketing and Sponsorship, United Kingdom

06/02/16
Barbershop Owner Bids For Jersey Rights

An English barbershop owner and his son "embarked on a massive" battle to outbid Thai beer Chang as the front-of-jersey sponsor of their local football team, according to Susan Goldstein of THE CONVERSATION. In what they call the #OutbidChang campaign they "started a crowd fund" to stop Everton from ...

Tags: Marketing and Sponsorship, United Kingdom

06/02/16
Ligue Magnus Gets Title Sponsor

The French Ice Hockey Federation (FFHG) announced Wednesday that “online printing firm Saxoprint has become the title sponsor” of French top-tier hockey league -- Ligue Magnus, according to L’ÉQUIPE. After the Dominos Ligue 2 and the Lidle Starligue, the Saxoprint Ligue Magn ...

Tags: Europe, Marketing and Sponsorship

06/02/16
Coca-Cola Kicks Off Euro Sponsorship

Coca-Cola "launched its biggest sponsorship" of Euro 2016 "that promises to offer more fan-focused activities than previous efforts," according to Seb Joseph of THE DRUM. Coca-Cola U.K. Marketing Dir Bobby Brittain said that the crux of the strategy revolves around making the "simple act of drinking ...

Tags: Marketing and Sponsorship, Europe

06/02/16
Marketplace Roundup

Arsenal  and Betfair  renewed and expanded their partnership until '19. The new deal sees Betfair become the club's official betting partner in the U.K., Europe, South and Central America. The expanded partnership also gives Betfair increased branding at all domestic fixtures played ...

Tags: Marketing and Sponsorship

06/01/16
CPL, Hero Sign Three-Year Extension

The Caribbean Premier League has renewed its title sponsorship deal with motorcycle and scooter manufacturer Hero MotoCorp. The India-based company, which calls itself the world's largest producer of two-wheeled vehicles, signed on as the cricket c ...

Tags: Marketing and Sponsorship, North America, India

06/01/16
IRFU Signs Four-Year Deal With Vodafone

The Irish Rugby Football Union announced a "new four-year sponsorship deal" worth €15M ($16.7M) with Vodafone Ireland, according to the IRISH TIMES. The deal starts on Wednesday and Joe Schmidt’s side will wear the sponsor "on their shirts for the upcoming tour to South Africa." Vodafone ...

Tags: Marketing and Sponsorship, Europe

06/01/16
Man City Signs Deal With Wolf Blass

Australian wine brand Wolf Blass signed a multi-year marketing partnership with Man City, making it the official wine partner of the club for Asia, Middle East and Africa, and Mexico. The partnership will see Wolf Blass further expand the brand's sports sponsorship footprint in the region following ...

Tags: Marketing and Sponsorship, United Kingdom, Africa

06/01/16
LNH D1 Becomes Lidl Starligue

The French Handball Championship, D1, has “officially become the Lidl Starligue," according to L’ÉQUIPE. The National Handball League (LNH) signed a title sponsorship with the German supermarket chain until ’20 in a deal re ...

Tags: Europe, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug