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Allianz Partners With Formula E, Receives Naming Rights To EVillage Areas

Published in SportsBusiness Daily Global on 02 / 28 / 17

Allianz "partnered with Formula E in a sponsorship agreement which will see the financial services company take on the naming rights to the eVillage entertainment areas at each race event," according to Tony Connelly of THE DRUM. The deal builds on Allianz's "growing sports sponsorship portfolio" an...

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Chennai Open With A Record 24 Sponsors

A record 24 sponsors and partners "have associated themselves" with the Aircel Chennai Open 2016, which will "mark the 20th year of South Asia's only and India's premier ATP tournament in the tennis capital of India," according to INDIAN SPORTS NEWS. The "bevy of sponsors and partners include new as ...

Tags: Marketing and Sponsorship, India

Vardy's Unbranded Boots Spark Rumors

Premier League side Leicester striker Jamie Vardy "appeared to wear blacked-out boots for Leicester's clash with Manchester City, raising questions about his sponsorship future," according to Laurie Whitwell of the London DAILY MAIL. Vardy "broke Ruud van Nistelrooy's Premier League scoring record a ...

Tags: Marketing and Sponsorship, United Kingdom

GFA Looking For Sponsorship

Ghana FA President Kwesi Nyantakyi confirmed the association is looking to "secure a new headline sponsor following the uncertainty surrounding their relationship with the Capital Bank," according to SPORTS CRUSADER. The GFA "appears to be gearing towards the termination of its five-year sponsorship ...

Tags: Marketing and Sponsorship, Africa

Subway Moving Away From Athletes

A new ad campaign via BBDO "marks the beginning of a significant strategy shift for Subway," a change that will include "fewer celebrities and less talk about discounts," according to E.J. Schultz of AD AGE. Subway's "Famous Fans" line-up of star endorsers officially "has been retired." Subway Chief ...

Tags: Marketing and Sponsorship

Espanyol Boss Hoping For New Sponsor

La Liga side Espanyol President Joan Collet said that his team, which has been without sponsor Power8 , will need a new shirt sponsor for the Copa del Rey match against Barcelona on Jan. 6, according to Mª Carmen Juárez of MUNDO DEPORTIVO. Collet: "We could have a new sponsor for t ...

Tags: Marketing and Sponsorship, Europe

Qatar Airways Pleased With IPTL Deal

Qatar Airways officials are convinced that their sponsorship of the Int'l Premier Tennis League this month was a "good investment," according to 10sBALLS.COM. The Gulf airline gained extra Asia-wide exposure with broadcast TV time in "major markets of Kobe, Manila, New Delhi, Dubai and Singapore ove ...

Tags: Marketing and Sponsorship, Middle East

KT Signs Contract For PyeongChang

KT said Tuesday that the mobile carrier has signed an exclusive contract with an organizing committee of the 2018 PyeongChang Olympics "to provide the world's first fifth-generation (5G) network system at the upcoming sports event," according to Lee Min-hyung of the KOREA TIMES. KT is "one of the mo ...

Tags: Marketing and Sponsorship, Asia

SPFL Gives Clubs New Option

The Scottish Professional Football League announced Tuesday that all 42 member clubs can use a new area of their team kits for sponsorship purposes from the beginning of '16-17. A working group looking at player kit sponsorship regulations recommended changes to this area and the SPFL Board approved ...

Tags: Marketing and Sponsorship, United Kingdom

ManU Striker Rooney Rakes In Money

ManU striker Wayne Rooney's stock on the pitch may be sliding -- but he is "still raking it in off the pitch," according to Dan King of THE SUN. The company which manages Rooney’s commercial deals increased in value by nearly £2.5M ($3.7M), "according to the latest figures." Sponsors "st ...

Tags: Marketing and Sponsorship, United Kingdom

Leicester Gives Free Beer To Supporters

English Premier League side Leicester City will celebrate its "astonishing rise from the bottom to the top of the Premier League by giving free beer" to its supporters, according to Aaron Flanagan of the London DAILY MIRROR. The Foxes were top of the league at Christmas, "remarkably just 12 months a ...

Tags: Marketing and Sponsorship, United Kingdom

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