Featured Story

National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

Read More

Tags: Leagues and Governing Bodies, Australia

More Stories

08/02/13
Fulham FC Partners With Brother UK

Information, communications and technology brand Brother UK has agreed to a deal to become Fulham FC’s official technology partner for the '13-14 Premier League season. The partnership sees the U.K. subsidiary of the worldwide company join on a year-long contract, with a view to a possible thr ...

Tags: Marketing and Sponsorship

08/02/13
FA Extends Deal With Continental Tires

Continental Tires will become one of the exclusive partners of the FA’s new commercial program for women’s football from '14-18. The extended partnership will include the Women's Super League, the England women’s team, the FA Women’s Cup and the FA WSL Continental Cup. In add ...

Tags: Marketing and Sponsorship, United Kingdom

08/02/13
Marketplace Roundup

Liverpool's kit supplier Warrior Sports "has fallen foul of the club's new guidelines on unacceptable language by telling customers to 'man up' on its website." "Man up" is one of several phrases the Anfield club "deems unacceptable on a list issued to members of staff" as part of a wider education ...

Tags: Marketing and Sponsorship

08/01/13
Adidas Unveils New Messi Cleats

Adidas has kicked off the launch of its next generation of Lionel Messi cleats with "The New Speed of Light" video featuring the four-time FIFA World Player of the Year sporting his adizero F50s. The ad was shot at 1,000 frames per second to give it a distinctive visual display ( adidas ). Th ...

Tags: Marketing and Sponsorship, Europe, South America

08/01/13
Subway Names Pelé Brand Ambassador

Subway announced on Wednesday that former soccer star Pelé has signed a multiyear deal to serve as a worldwide brand ambassador and join the restaurant's deep roster of athlete endorsers. Financial terms of the deal were not disclosed. Subway CMO Tony Pace said that Pelé will be featur ...

Tags: Marketing and Sponsorship

08/01/13
ManU, Pepsi Agree To Asia Sponsorship

ManU and PepsiCo announced a multi-year sponsorship agreement in the Asia-Pacific region on Wednesday. PepsiCo will become the official soft drink partner of ManU in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use ManU branding on its ...

Tags: Marketing and Sponsorship, United Kingdom, North America

08/01/13
Pirtek To Sponsor V8 Enduro Cup

V8 Supercars has "secured a naming-rights sponsor" for the Enduro Cup after long-time motorsports supporter Pirtek signed on "to back the mini-championship for the next four years," according to FOX SPORTS. The Pirtek Enduro Cup "will be awarded to the pair of V8 drivers who score the most champions ...

Tags: Marketing and Sponsorship, Europe

08/01/13
Football DataCo Teams With PERFORM

Digital sports media group PERFORM has been appointed by Football DataCo as its official and exclusive supplier of live data to the betting sector in a three-year deal. Football DataCo markets and commercializes official match data for the Premier League, the Football League and the Scottish Profess ...

Tags: Marketing and Sponsorship, United Kingdom

08/01/13
Clipper Fleet Flagship To Lead U.K. Race

Great Britain was named the "new flagship of the Clipper Round the World Race fleet" in London's Trafalgar Square by Sports & Tourism Minister Hugh Robertson on Wednesday, according to Simon Greaves of the FINANCIAL TIMES. Great Britain is "one of 12 identical 72ft third-generation raci ...

Tags: Marketing and Sponsorship, United Kingdom

08/01/13
Marketplace Roundup

French oil and gas company Total has agreed to a two-year deal to become the title sponsor of the Copa Sudamericana, South America's secondary club football competition. Previously "recognized for participation in motor sports, Total is now moving in a different direction in South America." Total Am ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug