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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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NBA, Adidas Reveal London Partnership

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Tags: United Kingdom, Marketing and Sponsorship, NBA, Adidas

01/14/13
BMW To Sponsor FFR

BMW Replaces Renault As Official Automobile Partner Of French Rugby

Tags: Marketing and Sponsorship, Europe

01/14/13
Behind The Scenes At Aussie Open

When the players walk out on court in Melbourne for the Australian Open, "the sweat businesses put in to create the stage for the showdown" will still be visible, according to Gillian Duncan of THE NATIONAL. To whom the responsibility for all of the behind-the-scenes work falls "depends on the tourn ...

Tags: Australia, Marketing and Sponsorship

01/14/13
Marketplace Roundup

The French Handball Federation (FFH) has agreed to a partnership with soft drink brand Oasis. The deal is for four years and will see the company's logo on the men's and women's national team uniforms. Terms of the deal were not disclosed ( FFH ). ... Ligue 1 club Nancy has signed a three-year kit d ...

Tags: Marketing and Sponsorship

01/11/13
Chevy's 'Super Bowl' This Weekend

Chevrolet is "right in the middle of sponsorship of a huge athletic contest" this weekend with a global audience that "could far exceed that of the Super Bowl," according to Dale Buss of FORBES. When ManU and Liverpool face off in Old Trafford on Sunday afternoon, Chevy will be "as tight with the cl ...

Tags: Marketing and Sponsorship, United Kingdom

01/11/13
Chevy To Sponsor Brazil Tournaments

Chevrolet will be the title sponsor of 20 Brazilian football state championships in '13, according to Lucas Turco of MAQUINA DO ESPORTE. The auto manufacturer "will look to add more state championships in its sponsorship portfolio" for '14. Chevrolet Brazil Marketing & Communications Dir Frederi ...

Tags: Marketing and Sponsorship, Brazil

01/11/13
Kia Extends Deal With Australia Open

Kia Motors will extend its sponsorship deal with the Australian Open for an additional five years through '18. Kia is the longest-running major sponsor of the event, with 17 continuous years of commitment to the event. The sponsorship rights of the renewed agreement will remain largely the same, wit ...

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01/11/13
Kia Won't Renew Copa Do Brasil Deal

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01/11/13
McIlroy To Officially Join Nike Monday

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01/11/13
Puma Hires German PR Agency Yamaoka

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