Featured Story

Comedian Jack Whitehall Stars In Samsung's 'School Of Rio' Olympic Campaign

Published in SportsBusiness Daily Global on 07 / 26 / 16

Samsung has kicked off its campaign for the 2016 Olympic and Paralympic Games, resurrecting its "School of..." concept starring comedian Jack Whitehall, according to Shona Ghosh of CAMPAIGN LIVE. The original campaign, produced for the Rugby World Cup, "saw Whitehall tutored in the basics ...

Read More

Tags: Marketing and Sponsorship

More Stories

06/18/15
Macron, Perth Glory Extend Partnership

Italian sportswear company Macron has signed on for another two years with A-League side Perth Glory. Macron will be granted sponsorship rights to the Perth Glory playing and training strips until at least the '16-17 season. The renewed deal comes on the back of two strong growth years in ...

Tags: Marketing and Sponsorship, Australia

06/18/15
Sydney FC Extends Deal With De Lorenzo

A-League side Sydney FC has re-signed existing corporate partner De Lorenzo Haircare as the club’s back of shorts sponsor for the '15-16 season. Having originally become the shorts and sleeve sponsor for the Westfield W-League team in season '13-14, De Lorenzo also signed a two-year deal to ...

Tags: Marketing and Sponsorship, Australia

06/18/15
Kia-Sponsored Nadal Wins Mercedes-Benz

Rafael Nadal won the grass-court tournament in Stuttgart "and was promptly presented with an awkward situation: A shiny Mercedes-Benz car," according to Jonathan Scott of TENNIS. The Spaniard "endorses Kia motor vehicles." It "made for some quotes that read as if they hailed from The Onion." After ...

Tags: Marketing and Sponsorship, Europe

06/18/15
Sponsors Catch On To Women's Sports

Related story: Hangin' With ... John Postlethwaite The popularity of the Women's World Cup "is the latest sign of a virtuous cycle in female sport as increasing advertising revenue boosts professionalism and viewers," according to Emma Thomasson of REUTERS. TV audiences ...

Tags: Marketing and Sponsorship

06/18/15
Marketplace Roundup

League Championship side Leeds United signed a five-year kit deal with Italian sportswear company Kappa. The team will wear the new kit for the first time in its preseason friendly with Harrogate Town on July 10 ( SKY SPORTS, 6/16 ). ... Golfer Martin Kaymer and his management team are joining for ...

Tags: Marketing and Sponsorship

06/17/15
FIFA, Nobel Peace Center At Odds

FIFA has accused the Nobel Peace Center of obstructing the values of "peace-building and anti-discrimination" as football's scandal-plagued world governing body "reacted bitterly to its latest blow," according to Mark Cue of the LONDON TIMES. The offshoot of the Nobel Committee, which awards the Nob ...

Tags: Marketing and Sponsorship

06/17/15
Ennis-Hill Loses Sheffield United Stand

Just months after criticizing the club over its connections with convicted rapist Ched Evans, heptathlete Jessica Ennis-Hill is to have her name removed from League One side Sheffield United's oldest stand, according to the LONDON TIMES. The club has opted to rename the Jessica Ennis-Hill Stand afte ...

Tags: Marketing and Sponsorship, United Kingdom

06/17/15
Marketplace Roundup

As previously reported by SBD Global, UEFA announced that Hankook has agreed to extend its official sponsor agreement for the UEFA Europa League. The continuation of the partnership, which started in '12, runs through the UEFA Europa League final in '18. Hankook becomes an official partner of the UE ...

Tags: Marketing and Sponsorship

06/16/15
Tom Fox Talks FIFA, Sepp Blatter

Premier League club sponsors have not become jittery following the FIFA scandal but Emirates axed its sponsorship of FIFA because it thought football’s world governing body had become tarnished, according to Aston Villa CEO Tom Fox. Fox said, "I don’t think the individual clubs necessar ...

Tags: United Kingdom, Marketing and Sponsorship

06/16/15
Women's Sport Best Buy For Business

For players and spectators it is fast and skillful; for sponsors it is "now competitive value of money," according to Sue Mott of the London INDEPENDENT. Everyone is a winner, it seems, "when it comes to women’s sport." After years of struggling for recognition, the FA Women’s Cup "is to ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug