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Executive Transactions

Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

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09/27/13
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has signed a partnership with state lottery Lotto Hamburg for the '13-14 season. Lotto Hamburg will use several promotional measures surrounding home games at the O2 World Hamburg ( Hamburg Freezers ). ... German 3rd League football club Stuttgarter K ...

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09/26/13
Carlsberg Releases New EPL Campaign

Carlsberg brewery "has unveiled a global campaign" promoting its three-year deal as the official beer partner of the Premier League, according to Alex Brownsell of MARKETING MAGAZINE. The campaign is "part of its on-going 'That call for a Carlsberg' strategy." Carlsberg "has rolled out a TV an ...

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09/26/13
HBL, Hummel Extend Partnership Until '17

The Handball Bundesliga (HBL) has extended its partnership with Danish sportswear company hummel for another three years until '17. Hummel, which has been a partner of the HBL since '11, will continue to be the league's official equipment supplier. The partnership also includes several promotio ...

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09/26/13
Marketplace Roundup

U.K. optician Specsavers has agreed to become the official optician and hearing care provider of Rugby League World Cup 2013. It has also agreed to become the official sponsor of the match officials for the tournament. Specsavers' logo will be displayed on the front of the match officials' kit ( Rug ...

Tags: Marketing and Sponsorship

09/25/13
Bolt Signs $10M Puma Extension

Puma has renewed its endorsement contract with sprinter Usain Bolt through the 2016 Rio Olympics. Bolt will continue to be the face of Puma's global and brand marketing campaigns ( Puma ). Reuters' Keith Weir reported Bolt will be paid $10M "for each of the next three seasons and the same amount if ...

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09/25/13
Standard Chartered, SRU Extend Deal

Long-time local rugby supporter Standard Chartered "extended its sponsorship of the Singapore Rugby Union by three more years" when the bank gave S$810,000 ($645,000) to the national sports association, according to Gerard Wong of Singapore TODAY. The deal, valued at S$270,000 ($215,000) per annum, ...

Tags: Marketing and Sponsorship, United Kingdom

09/25/13
Schalke, Kentaro Ink Long-Term Deal

Bundesliga club FC Schalke and Switzerland-based rights agency Kentaro have sealed a long-term cooperation to strengthen the club's global exposure. The partnership will feature an annual football tournament at Schalke's Veltins-Arena, which will be organized by Kentaro, as well as regular trips abr ...

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09/25/13
Marketplace Roundup

The dispute between Bundesliga club Schalke and online ticket provider viagogo "is entering its next round" with the club "planning to file a lawsuit at a court of arbitration on Thursday." The club "is not expecting a decision on the case before mid-'14" ( SÜDDEUTSCHE ZEITUNG, 9/24 ). ... Ba ...

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09/24/13
Melbourne Stars Sign Mitsubishi Motors

Big Bash League cricket club Melbourne Stars has announced a two-year sponsorship agreement with Mitsubishi Motors that will see the brand's logo appear on the club's kit. The Stars are the first BBL team to sign a motor vehicle manufacturer as a major partner. Further details of the partnershi ...

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09/24/13
High-Profile Sponsors Boon Or Backfire?

Sponsors of the World Cup and the Olympic Games "are accustomed to controversy," according to Amy Stillman of the FINANCIAL TIMES. With "a ready arsenal of marketing campaigns to counter such unpleasant publicity," companies "can also be taken by surprise." One such rare example was "the nationwide ...

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