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Chinese Sponsor Says World Cup Expansion Is About Money

Published in SportsBusiness Daily Global on 01 / 19 / 17

Chinese media mogul Wang Jianlin, the country's second-richest man, said that the decision by FIFA to expand the World Cup "shows its new leaders are more focused on money than the previous administration," according to Tariq Panja of BLOOMBERG. Wang: "I can see their objective of expansion is to ma...

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Tags: Marketing and Sponsorship, Asia

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