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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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01/21/13
Puma Partners With Centauro

Puma has entered a partnership with Brazilian sporting goods retail chain Centauro which it will sub-license the branding rights to four of its partnered African federations; Ivory Coast, Ghana, Cameroon and Senegal. The partnership is effective through to the end of the 2014 FIFA World Cup and thro ...

Tags: Marketing and Sponsorship, Puma, Africa

01/21/13
Marketplace Roundup

ManU has signed a three-year sponsorship with Japanese paint manufacturer Kansai. Kansai, which was founded in 1918 and currently ranks as the top paint brand in Japan and Africa, becomes ManU's first "official paint partner" ( Chris Botta, SportsBusiness Journal ). ... Premier League club Aston Vil ...

Tags: Marketing and Sponsorship

01/18/13
Ronaldo Wreaks Havoc In New Nike Ad

Real Madrid striker Cristiano Ronaldo "is quick," but in a new promotional video for Nike he "has gone one better, leaving opposing players, fans, managers, camera men and even riot police in his 'Vapor Trail,'" according to Tom Sheen of the Lond ...

Tags: Marketing and Sponsorship, Europe

01/18/13
Flamengo Agrees To Peugeot Deal

Brasileiro club Flamengo has agreed to a R$10M ($4.9M) title sponsorship deal with French auto manufacturer Peugeot, according to Júnior and Souza of GLOBO ESPORTE. The deal is for the next three years and "could be worth as much as" R$15M ($7.4M) annually with incentives ( GLOBO ESPORTE, 1/ ...

Tags: Brazil, Marketing and Sponsorship

01/18/13
Hummels Stars In Head & Shoulders Ad

Bundesliga Borussia Dortmund player Mats Hummels, who recently signed a testimonial deal with Procter & Gamble, "appeared in a new Head & Shoulders TV commercial," according to Jessica Mulch of HORIZONT. The 20-second commercial "was crea ...

Tags: Marketing and Sponsorship, Europe

01/18/13
Marketplace Roundup

Scottish Rugby has secured a new three year sponsorship package with whisky brand The Famous Grouse. The six-figure deal marks 23 years of the brand’s support for rugby in Scotland, and will see the whisky's latest product, the Ginger Grouse, become the official spirit of Scottish Rugby ( Scot ...

Tags: Marketing and Sponsorship

01/17/13
Will Rory Wear Tiger's Red On Sundays?

The size of the "shadow” Rory McIlroy has cast over Tiger Woods since the announcement that McIlroy has joined the Nike Golf roster “will be revealed in Abu Dhabi on Sunday should the company’s new signing opt for a red shirt,” according to Kevin Garside of the London INDEPEN ...

Tags: Marketing and Sponsorship, United Kingdom

01/17/13
Jewson Ends Gloucester Sponsorship

British building material supplier Jewson "will not renew" its sponsorship deal with Premiership rugby side Gloucester at the end of the season, according to THIS IS GLOUCESTERSHIRE. Club Managing Dir Stephen Vaughan "is after a new main sponsor for Gloucester Rugby." Jewson has been Gloucester's "m ...

Tags: Marketing and Sponsorship, United Kingdom

01/17/13
IOC To Replace Tech Sponsor Acer

IOC Marketing Commission Chair Gerhard Heiberg said that the organization is "planning to add a new sponsor" in '13 to replace computer manufacturer Acer, whose contract expired last year, according to Karolos Grohmann of REUTERS. Heiberg said, "The London 2012 Games were an absolute great success ...

Tags: Marketing and Sponsorship

01/17/13
Lotus' Title Sponsorship Search Stalled

The "expected title sponsorship deal between the Lotus F1 Team and U.S. technology company Honeywell seems to be falling through," according to Rencken & Lüttgens of MOTORSPORT TOTAL. Lotus announced several new sponsorship deals in the past several months. In November, the team "signed a d ...

Tags: Marketing and Sponsorship, United Kingdom

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