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Puma Posts Video Of Finnish Driver Räikkönen In Sauna To Promote F1 Racing Suits

Published in SportsBusiness Daily Global on 09 / 30 / 16

German sportswear company Puma on Thursday posted a video of Scuderia Ferrari driver Kimi Räikkönen in a sauna on social media. The Finnish F1 world champion is seen relaxing in his Puma racing suit in the steamy environment. Puma strategically launched the video ahead of this weekend's Ma...

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Tags: Marketing and Sponsorship, Asia, Europe

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