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Sheffield United Signs Pouring Rights Partnership With Heineken

Published in SportsBusiness Daily Global on 07 / 26 / 17

League Championship side Sheffield United signed a new pouring rights partnership with beer and cider company Heineken, according to Nick Hill of BDAILY. The three-year pouring rights partnership will see Fosters, John Smiths and Strongbow available on draft and Bulmers and Heineken in bottles acros...

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Tags: Marketing and Sponsorship, United Kingdom

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