Featured Story

League Championship Side Hull City Teases New Umbro Kit For '17-18

Published in SportsBusiness Daily Global on 06 / 28 / 17

League Championship side Hull City teased its new kit and "announced when it will be released," according to William Jackson of the Hull DAILY MAIL. The club revealed its new Umbro kit for the '17-18 season will be unveiled on July 6 as part of the "Tiger Rags exhibition at the Streetlife Museu...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

05/02/16
Infront Named BBL's Marketing Partner

Infront Sports & Media will support the German Basketball Bundesliga (BBL) in its marketing activities with immediate effect. The newly established partnership will be implemented in close coordination with the BBL marketing team. The mandate includes the distribution of valuable sponsorship opp ...

Tags: Marketing and Sponsorship, Europe

05/02/16
Brands Launch Rio 2016 Campaigns

Olympic marketing "felt omnipresent for London 2012 as sponsors kicked off activity up to two years before the games even began," according to Matthew Chapman of MARKETING MAGAZINE. While global brands have been marketing already in Brazil ahead of Rio, the activity in the U.K. "has only really kick ...

Tags: Marketing and Sponsorship, Brazil

05/02/16
Carlsberg Handing Out Euro Tickets

Chris Kamara, the former footballer and Sky Sports pundit, "dresses in disguise and rewards unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016," according to Omar Oakes of CAMPAIGN LIVE. Created by Fold7, the film shows Kamara "dres ...

Tags: Marketing and Sponsorship, Europe

05/02/16
Marketplace Roundup

Strongbow has announced that it will be an official partner of Team Great Britain , with an exclusive agreement with the British Olympic Association . This is the first time that Strongbow has been an official partner of Team GB. Strongbow is launching a campaign with the theme: Supporting the ...

Tags: Marketing and Sponsorship

04/29/16
Qatar, Barcelona Yet To Reach Deal

Qatar Airways and Barcelona "continue to have good intentions with the aim of finding a basis for a new sponsorship deal, but until now there is no exact formula to reach it," according to Moisés Llorens of AS. Barcelona reportedly "lost control of the negotiations months ago and after s ...

Tags: Europe, Marketing and Sponsorship

04/29/16
McIlroy To Wear NB Gear At Olympics

Rory McIlroy "will be clad in New Balance gear rather than his traditional Nike getup at the Olympics this summer," and Olympic Council of Ireland President Pat Hickey believes Nike has "missed a huge opportunity," according to Rory Brigstock-Barron of the London DAILY MAIL. Hickey said that th ...

Tags: Marketing and Sponsorship, Brazil

04/29/16
Galatasaray Terminates Kit Sponsorship

The board of one of Turkey’s biggest clubs -- Galatasaray -- has terminated its "kit sponsorship deal with Dumankaya Construction for seemingly pro-Erdogan government reasons," according to Mark Baber of INSIDE WORLD FOOTBALL. The company’s owners have "been listed as suspected of having ...

Tags: Marketing and Sponsorship, Europe

04/29/16
Panasonic Launches Team GB Campaign

Panasonic is celebrating Great Britain's army of Olympic "Superfans" in its Rio 2016 campaign -- the "first major social push for the brand" -- which launched Thursday, according to Simon Gwynn of MARKETING MAGAZINE. The brand is calling on U.K. "sports lovers to show their support for the nati ...

Tags: Marketing and Sponsorship, United Kingdom

04/29/16
Marketplace Roundup

Brasileiro side Cruzeiro "announced a major kit supply deal with English manufacturer Umbro ." The club previously held a deal with kit supplier Penalty , which was due to expire in Dec. '17, "but has been terminated early." The deal with Umbro "looks set to run" until Dec. '19. While no financi ...

Tags: Marketing and Sponsorship

04/28/16
Supercars Partners With Virgin

Virgin Australia will be the new naming rights sponsor of V8 Supercars, following the signing of a five-year deal between the series and the airline, according to Andrew van Leeuwen of MOTORSPORT. The V8 Supercars series will from now on be known as the Virgin Australia Supercars Championship, ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug