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Citi Open Organizers Use D.C.’s Political Landscape To Promote Annual Tournament

Published in SportsBusiness Daily Global on 07 / 27 / 16

Organizers of Washington’s annual professional tennis tournament are taking advantage of the capital’s political landscape to promote the event to an int’l audience. Citi Open organizers have taken the unique approach of engaging the city’s foreign embassies to reach int&rsqu...

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Tags: Marketing and Sponsorship, North America

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