Featured Story

MP & Silva Agrees To NBA Media Rights Deal In Latin America For '14-15 Season

Published in SportsBusiness Daily Global on 10 / 02 / 14

MP & Silva has agreed to a partnership with the NBA, which will see it distribute NBA programming across selected territories in Latin America. This new agreement builds on the previous contract to distribute NBA rights in Scandinavia. Under the terms of the new agreement, MP & Silva will di...

Read More

Tags: Media, South America

More Stories

07/25/13
Marketplace Roundup

Italian swimwear brand Arena has agreed to a sponsorship deal with Australian swimmer James Magnussen ( Arena ). ... Spanish basketball club Joventut Badalona President Jordi Villacampa and insurance company FIATC President Joan Castells on Tuesday signed a contract renewal through the '15-16 season ...

Tags: Marketing and Sponsorship

07/24/13
The Brands Driving Motorsports Forward

Vodafone, Red Bull and Santander "are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world," according to Joel Fothergill of BRAND REPUBLIC. Red Bull "has targeted this audience and successfully aligned ...

Tags: Marketing and Sponsorship, United Kingdom

07/24/13
ISM, NiceON Sport To Collaborate

Int'l Sports Management has announced a Chinese golf collaboration with China golf agency NiceOn Sport. The partnership will cover player development, event and tournament promotion, sponsorship consultancy, sports marketing and media relations. ISM and NiceOn Sport will manage players, sponsors, ke ...

Tags: Marketing and Sponsorship, Asia, North America

07/24/13
Sponsor Balancing Act For Muslim Players

EPL Newcastle United striker Papiss Cissé's situation "is far from unique," according to Ali Khaled of THE NATIONAL. Other Muslim players in the past "have had to don shirts bearing sponsors that contravene Islamic beliefs." In the Premier League, Liverpool's Momo Sissoko "wore a shirt spon ...

Tags: Marketing and Sponsorship, United Kingdom

07/24/13
WRU Signs Deal With Dove Men Series

The Welsh Rugby Union has signed a new three-year sponsorship agreement with Unilever brand Dove Men+ Care -- making the multinational consumer goods company a principal partner until '16. The seven-figure deal secures title sponsorship of Wales' Autumn fixture schedule for the next two seasons, be ...

Tags: Marketing and Sponsorship, United Kingdom

07/24/13
Marketplace Roundup

Man City has renewed its partnership with EA Sports as the club's official gaming partner. The three-year extension was announced in Hong Kong as part of Man City's summer preseason tour ( Man City ). ... League One Oldham Athletic announced George Hill Timber and Building Supplies as the new title ...

Tags: Marketing and Sponsorship

07/23/13
Cycling's Reputation Could Hurt Froome

Leading sponsorship analysts warned the "the spectre of Lance Armstrong could hurt Chris Froome’s ability to fully exploit his Tour de France triumph," according to Ben Rumsby of the London TELEGRAPH. Brands "might have been expected to flock to Britain's latest cycling star." However, Froome ...

Tags: Marketing and Sponsorship, Europe

07/23/13
JvM/sports Seeks Top German Billing

Sports marketing company Jung von Matt/sports Co-Managing Dir Raphael Brinkert told SBD Global the goal of the newly founded division is to become Germany's top sports marketing agency. Brinkert: "Short-term plans are to attend to one top client within each of these categories: clubs, associations, ...

Tags: Marketing and Sponsorship, Europe

07/23/13
Brazil Unrest Adds To Marketing Concern

Momentum Worldwide CEO Chris Weil "got a call from the head of his agency’s Brazilian office moments after last month’s Confederations Cup final," according to Tripp Mickle of the SPORTSBUSINESS JOURNAL. One of Momentum’s clients "wanted to postpone a World Cup marketing program th ...

Tags: Marketing and Sponsorship, Brazil

07/23/13
IRFU Line Up New Kit Sponsor

The Irish Rugby Football Union "should have a new kit sponsor on board by the end of the summer," according to Barry Coughlan of the IRISH EXAMINER. Puma has bought out of its reported €40M ($52M) contract with the Union -- which was to run up to '17 -- and "paid a once-off compensation payment ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug