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The Footy Show Sponsor Nissan Rips Sam Newman For Caroline Wilson Comments

Published in SportsBusiness Daily Global on 06 / 24 / 16

A chief sponsor of the Nine Network’s Australian Football League  The Footy Show  chastised the program’s resident human headline after Sam Newman "lashed out at football’s most prominent female journalist," according to Ferguson & Brown of THE AUSTRALIAN. Caroli...

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Tags: Australia, Marketing and Sponsorship

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05/26/15
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Second Bundesliga side FC Kaiserslautern "has to look for a new shirt sponsor after Paysafecard decided not to renew its partnership." Paysafecard Managing Dir Udo Müller said that the one-year shirt deal "has more than fulfilled" the company's expectations ( SPONSORs, 5/22 ). ... German foot ...

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05/22/15
Omega Renews With Team New Zealand

Long-term Team New Zealand sponsor Omega on Thursday announced its continued sponsorship of the team in its challenge for the 35th America's Cup in '17. It is the second major sponsor of the team to renew its commitment in as many weeks along with Emirates. As commemoration of Omega's support for Em ...

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05/22/15
FIFA Sponsors Express Qatar Concern

FIFA came under pressure from sponsors adidas, Coca-Cola and Visa on Wednesday "to push Qatar to deliver reforms for migrant workers as the country rapidly expands to host the 2022 World Cup," according to Rob Harris of the AP. The calls from high-profile commercial backers of football's flagship to ...

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05/22/15
Study Reveals Growing Naming Rights Trend

Across European football, by the time the '15-16 season kicks off, the revenues generated by naming rights deals from telecom companies will have more than tripled in the space of four seasons. Repucom’s latest Naming Rights report found that this growing trend is shaping both the North Americ ...

Tags: Marketing and Sponsorship

05/22/15
Havas Media Group Agencies Merge

Havas Media Group's agencies Havas Sports & Entertainment and Cake have announced a merger to become Havas SE Cake, according to Katie Deighton of EVENT MAGAZINE. The office will be based in London's Covent Garden from June. Both teams will be integrated under CEO Adrian Pettett, the CEO and co- ...

Tags: Marketing and Sponsorship, United Kingdom

05/22/15
Marketplace Roundup

Second Bundesliga side Arminia Bielefeld has extended its shirt sponsorship deal with hair product brand Alpecin for another season. The brand, which became the club's main sponsor in the winter of '13, will remain on Bielefeld's jersey until the end of the '15-16 season. The extension was brokered ...

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05/21/15
Sony Renews Champions League Backing

Sony Corp. has re-upped its partnership with UEFA's Champions League in a three-year deal that will be announced on Thursday. An industry source said the multi-year deal with Europe's most prestigious club football competition is worth "high eight figures per season." It will run through the '17-18 ...

Tags: Marketing and Sponsorship, Europe

05/21/15
DHB Expects Sponsorship Increase

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05/21/15
Juventus Partners With Tecate

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05/21/15
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