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Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

04 / 24 / 14

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment...

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Tags: Marketing and Sponsorship, Europe

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01/25/13
Santos Renews Sponsorship Deal

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Tags: Brazil, Marketing and Sponsorship

01/25/13
SRU Secures Its Biggest Sponsorship Ever

The Scottish Rugby Union announced that it has secured the biggest sponsorship deal in its history. New kit partner Macron will come on board in the summer to become official kit supplier for all Scotland representative teams and the professional clubs, Edinburgh Rugby and Glasgow Warriors. A unique ...

Tags: Marketing and Sponsorship, United Kingdom

01/25/13
Marketplace Roundup

Bundesliga club Borussia Mönchengladbach "has agreed to a new kit deal with Italian sportswear manufacturer Kappa." The new deal, "which will run until '18, is worth an estimated" €3M ($4M) a year ( RP ONLINE, 1/24 ). ... The German Olympic Sport Association (DOSB) has extended its partn ...

Tags: Marketing and Sponsorship

01/24/13
PSG Partners With Viagogo

Ligue 1 Paris St. Germain has "signed an exclusive agreement" with online ticket exchange company viagogo, according to LE FIGARO. The deal will allow members of PSG that cannot attend the game the possibility of "reselling their seats to a person that was not able to get one." PSG is the "first clu ...

Tags: Europe, Ligue 1, Marketing and Sponsorship

01/24/13
Coritiba Negotiates Sponsorship Deal

Brasileiro club Coritiba has confirmed that its main jersey sponsor bank BMG "will not renew its sponsorship," according to Lucas Turco of MAQUINA DO ESPORTE. Coritiba's marketing department is "negotiating with three other companies" to replace BMG. One of the companies in negotiation with the club ...

Tags: Brazil, Marketing and Sponsorship

01/24/13
Tetley Named Challenge Cup Sponsor

British brewery Tetley "is the new title sponsor of the rugby league Challenge Cup, replacing Leeds Metropolitan University, and the Yorkshire brewer will use the sponsorship to 'reinvigorate' the brand," according to John Reynolds of MARKETING MAGAZINE. Tetley "was previously title sponsor of the l ...

Tags: Marketing and Sponsorship, United Kingdom

01/24/13
Marketplace Roundup

F1 team Mercedes AMG Petronas "has extended its partnership with Hamburg-based marketing company SPORTFIVE for another two years." SPORTFIVE "will continue to acquire German-based sponsors and partners for the team" until the end of '14. The partnership between Mercedes F1 and SPORFIVE dates back to ...

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01/23/13
X Games Global Sponsorships At Four

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Tags: Europe, Brazil, Asia, North America, Marketing and Sponsorship

01/23/13
Pep Guardiola Being Courted By Adidas

Longtime Nike endorser Pep Guardiola's move to Bayern Munich "could suggest the Catalan coach will switch" to rival adidas, according to Javier Matallanas of AS. Guardiola has been part of Nike's image throughout his career as a footballer and coach, but adidas, which apart from outfitting Bayern al ...

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01/23/13
Marketplace Roundup

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