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ABB Hoping Title Sponsorship Of Formula E Will Increase Name Recognition

Published in SportsBusiness Daily Global on 01 / 16 / 18

Tech company ABB execs are "the first to admit that when Formula E announced the Swiss engineering brand as its title sponsor , the prevailing global reaction" was, "Who?" according to Katie Deighton of CAMPAIGN LIVE. ABB Head of Brand Nicolas Ziegler said, "In the past, I think we were too humble ...

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Tags: Marketing and Sponsorship, Europe

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10/24/16
Tour De France Signs Century 21

U.S.-based real estate firm Century 21 “has signed a three-year partnership with the Tour de France,” according to JOURNAL DE L’AGENCE. It is the first time Tour organizer Amaury Sport Organisation has “chosen a real estate company as an official partner of the Tour de France ...

Tags: Marketing and Sponsorship, Europe

10/24/16
Marketplace Roundup

Printer company Epson , in a bid to promote its new EcoTank printer, soaked three-time F1 champion Lewis Hamilton , "in (around) 400 litres of ink in a visual ad drive." Created in collaboration with the Mercedes AMG Petronas F1 team, the slot from Citizen Films "hits home the new product ...

Tags: Marketing and Sponsorship

10/21/16
River Plate Partners With Huawei

Argentine first division club River Plate announced that Chinese telecom Huawei has become its newest sponsor, according to XINHUA. The two-year agreement will see the Huawei logo appear on the team's shirt sleeves, as well as on posters inside El Monumental stadium and on "various communication and ...

Tags: Marketing and Sponsorship, Asia, South America

10/21/16
Molson Coors Reviews Carling Account

Molson Coors is reviewing the creative account for Carling, one of the U.K.'s "best-selling lagers," according to Simon Gwynn of CAMPAIGN LIVE. The brewer said that it was looking for an agency that would help maximize the value gained from its partnerships, which include the EPL, Sky and Unive ...

Tags: Marketing and Sponsorship, United Kingdom

10/21/16
Marketplace Roundup

Man City  announced that fashion brand Dsquared2  has joined as the club's exclusive official fashion partner. The multi-year partnership will see Dsquared2, known for its tailoring and denim, dress Man City players in their pre-match uniforms when they travel for Champions League games ...

Tags: Marketing and Sponsorship

10/20/16
Haas F1 Holds Promo Tour Ahead Of USGP

For Haas F1, this weekend's U.S. Grand Prix is more than a regular race, it will be the first time the American-led team is going to compete in front of a home crowd. To mark this special occasion, the team scheduled more than a dozen media events ...

Tags: Marketing and Sponsorship, North America

10/20/16
Everton Partners With Liverpool Hope

EPL side Everton partnered with Liverpool Hope University in a "research partnership to provide insight into fanbase development and commercial growth," according to SOCCEREX. Hope University will offer its academic resources to the club "to suppor ...

Tags: Marketing and Sponsorship, United Kingdom

10/20/16
Tempobet Signs Deal With Arsenal

Online sportsbook Tempobet has "penned a deal to become a regional betting partner for Arsenal," according to INTER GAME. The three-year deal will "give the operator LED advertising coverage at the club’s Emirates Stadium in London for a ...

Tags: Marketing and Sponsorship, United Kingdom

10/20/16
Marketplace Roundup

Bundesliga side Borussia Dortmund  "penned a deal" with Sport8 , a Chinese youth training initiative . Sport8 will become the official partner of Dortmund youth training, "with resources and facilities being shared between the two part ...

Tags: Marketing and Sponsorship

10/19/16
Australian NBL Teams Up With Catapult

Australia's National Basketball League signed a deal with Catapult Group Int'l to become the league's official wearable analytics partner for the next three years. The agreement includes a partnership to a range of next generation applications to be delivered to NBL fans across all NBL media platfor ...

Tags: Marketing and Sponsorship, Australia

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