Featured Story

Ryman, Isthmian Football League End U.K.'s Longest-Running Sponsorship

Published in SportsBusiness Daily Global on 01 / 20 / 17

Ryman and the Isthmian Football League are "splitting" with the U.K.'s "longest-running sports sponsorship deal to come to a halt this summer," according to Kieran Gill of the London DAILY MAIL. Dragons' Den "tycoon" Theo Paphitis -- the owner of stationery chain Ryman -- broke the news "after 20 ye...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

12/03/15
Marketplace Roundup

Björn Borg terminated the distribution contract for the Netherlands, Belgium and Luxemburg, aiming to run the distribution of Björn Borg products in the region in-house. Current distributors will hold the distribution rights during the four-year term of notice, unless the parties agree on ...

Tags: Marketing and Sponsorship

12/02/15
FIFA Sponsors Send Letter Demanding Oversight

Five of FIFA's sponsors have written to the exec committee of football's "scandal-battered" governing body demanding "independent oversight" of the reform process, according to Rob Harris of the AP. Sponsors "were originally promised places on the FIFA reform committee." But instead of being in ...

Tags: Europe, Marketing and Sponsorship

12/02/15
Belgian FA, Players In Row Over Image Rights

Flemish magazine Dag Allemaal reported a “legal conflict is brewing between the Belgian national football team and the Belgian FA” (RBFA), according to LA MEUSE. The conflict involves a sum of money owed to players from “a number of advertising campaigns.” The case stems from ...

Tags: Marketing and Sponsorship, Europe

12/02/15
Marketplace Roundup

French Ligue 2 side AS Nancy Lorraine announced a partnership with Groupe JOA. The third largest casino operator in France will have its logo featured on the back of the players’ jerseys until the end of the season. The partnership was brokered by Sport&Co which assists the club with its c ...

Tags: Marketing and Sponsorship

12/01/15
Wanda Group Wants Annual Income Over $10B

China-based Wanda Group proposes to build the "world’s most profitable sports company," according to GULF TODAY. Chinese billionaire Wang Jianlin is planning to build the sports company as China "gears up to host the 2022 Winter Olympic Games." Wang, who heads the country’s largest real ...

Tags: Marketing and Sponsorship, China

12/01/15
DEL In Talks To Renew Partnership Deals

The German Hockey League's (DEL) "contracts with media partners ServusTV and main sponsor X-Tip are set to expire at the end of the season," according to Nils Lehnebach of SPONSORs. There are no indications that the league "will extend either contract in the near future." As a result, the DEL inform ...

Tags: Marketing and Sponsorship, Europe

12/01/15
Telekom Hires New Agency For Bayern

German telecom group Deutsche Telekom "has hired a new sponsorship agency for its partnership with Bayern Munich," according to Holger Rehm of SPONSORs. Munich-based agency RS Sportmarketing "will support and advise the company in creating and executing activations of its Bayern Munich sponsorship." ...

Tags: Marketing and Sponsorship, Europe

12/01/15
Shirt Snub Causes Controversy In China

Chinese AFC Champions League side Guangzhou Evergrande Taobao sponsor Dongfeng Nissan is "suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League final against UAE’s Al Ahli," according to ASIA SPONSORSHIP NEWS. Instead of promoting a model of Dongfeng ...

Tags: Marketing and Sponsorship, China

12/01/15
Huawei Changes Asian Sponsorship Strategy

Chinese telecom Huawei "is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia," according to ASIA SPONSORSHIP NEWS. Danny Chin, marketing director of Huawei's consumer business group in Malaysia, "has jumped from Om ...

Tags: Marketing and Sponsorship

12/01/15
Pound: Sponsors Key To Stopping Corruption

Former WADA President Dick Pound "believes the power to clean up sport rests with the companies that pour billions into it," according to Mihir Bose of the London EVENING STANDARD. Pound led the WADA commission "which this month exposed Russia’s state-backed doping program for athletes and his ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug