Featured Story

Official DFB-Pokal Sponsors Largely Unknown In Germany, Survey Finds

Published in SportsBusiness Daily Global on 05 / 29 / 15

Only a few peope in Germany "know the official sponsors of the DFB Pokal (German Cup)," according to Kathrin Hartmann of SPONSORs. Seventy percent of Germans do not know what companies are the official partners of the competition, according to a survey. The survey was conducted by market research co...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

04/24/14
ManU Still Drawing Sponsorships

Despite ManU’s worst season since at least '92 and the subsequent sacking of Manager David Moyes, the club "still has few peers in soccer," according to Alex Duff of BLOOMBERG. Off the field, ManU "boosted sponsorship sales" by 39% in the quarter ending Dec. 31, the most recent for which resul ...

Tags: Marketing and Sponsorship, United Kingdom

04/24/14
Subway Breaks Into EPL With Liverpool

EPL side Liverpool announced a multiyear deal with Subway that will see the U.S.-based sandwich chain break into the league. To begin the deal, Subway has sent its range of low-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETINGWEEK's Lara O'Reilly noted Sub ...

Tags: Marketing and Sponsorship, United Kingdom

04/24/14
Marketplace Roundup

Kent Cricket has agreed to a one-year deal with electric shopping retailers Barretts Digital World. An "affinity" program will provide members and supporters of the County Club special purchasing rights ( Kent Cricket ). ... System parts manufacturer Kalde "has extended and expanded its sponsorship ...

Tags: Marketing and Sponsorship

04/23/14
Hull City, Umbro Announce Kit Deal

EPL side Hull City and Umbro "have signed a new lucrative four-year partnership deal" beginning in June, according to the HULL DAILY MAIL. The strip for the '14-15 season "is expected to be unveiled in June." It is unclear what club badge will appear on the strip "because of the continued doubt over ...

Tags: Marketing and Sponsorship, United Kingdom

04/23/14
Castrol Names Neymar Brand Ambassador

Castrol, official sponsor of the 2014 FIFA World Cup, announced the signing of Brazil and Barcelona forward Neymar as a global brand ambassador. The partnership will run for 12 months. The deal will see Neymar become the face of Castrol's World Cup promotions as well as a new Castrol activation to b ...

Tags: Marketing and Sponsorship

04/23/14
Marketplace Roundup

Barcelona's Andrés Iniesta "starred behind the wheel" in a Honda Civic Tourer commercial featuring Spanish MotoGP drivers Marc Márquez and Dani Pedrosa. The two drivers, "who are accustomed to speed, enjoy some calm and tranquility with Iniesta driving the car during the spot" ( ...

Tags: Marketing and Sponsorship

04/22/14
SCB Renews Singapore Marathon Deal

The Singapore Marathon "will continue to be under Standard Chartered's banner," after the bank announced on Monday that "it will continue to be title sponsors of the annual race," according to May Chen of the STRAITS TIMES. Standard Chartered Bank will continue to work with event owner Sport Singapo ...

Tags: Marketing and Sponsorship, Asia

04/22/14
Marketplace Roundup

The World Baseball Softball Confederation announced a partnership with Japan-based Mizuno, establishing Mizuno as the official sponsor of the first-ever World Baseball Softball Congress, which will be staged in the North African city of Hammamet, Tunisia on May 10 ( WBSC ). ... Travel search website ...

Tags: Marketing and Sponsorship

04/18/14
Premiership Rugby, StubHub Partner

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

04/18/14
Drogba Launches Men's Underwear Line

Turkish club Galatasaray striker Didier Drogba "has launched his very own men's underwear range which will see a percentage from every pair of pants sold go to his charity foundation," according to John Drayton of the London DAILY MAIL. The former Chelsea striker "teamed up with Marseille-based desi ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug