Featured Story

Official DFB-Pokal Sponsors Largely Unknown In Germany, Survey Finds

Published in SportsBusiness Daily Global on 05 / 29 / 15

Only a few peope in Germany "know the official sponsors of the DFB Pokal (German Cup)," according to Kathrin Hartmann of SPONSORs. Seventy percent of Germans do not know what companies are the official partners of the competition, according to a survey. The survey was conducted by market research co...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

05/02/14
Marketplace Roundup

Ooredoo has been named the top telecom partner for this year’s Emir Cup. The Qatar FA and Ooredoo "signed an agreement at Al Bidda Tower to extend their partnership by one more year" ( THE PENINSULA, 5/1 ). ... League One side Carlisle United has announced that Sondico "will serve as" its of ...

Tags: Marketing and Sponsorship

05/01/14
Dundee Extends Shirt Sponsorships

Scottish Premiership side Dundee United announced that Calor and GA Engineering have extended their shirt sponsorships for two years. This will be Calor's sixth straight season being associated with the club. Its logo will appear on replica shirts and coaching staff kits, and will have exclusivity i ...

Tags: Marketing and Sponsorship, United Kingdom

05/01/14
Singha Named MotoGP's Official Beer

Dorna Sports announced that Thai brewer Singha has become the first official beer of MotoGP. Singha will have exclusive pouring rights in specific areas. It will also be served at European rounds in the MotoGP VIP Village this year, except in Spain. Singha branding will also be featured at key corne ...

Tags: Marketing and Sponsorship

05/01/14
Alves' Reponse Was Reportedly Planned

Barcelona players Neymar and Dani Alves, "together with a team of Neymar's advisers, found a creative way to respond" to a Villarreal fan who threw a banana at Alves on Sunday, according to Fernando Kallás of AS. The wave of "anti-racism protests that have inundated the Internet" since Sunday ...

Tags: Europe, Marketing and Sponsorship

05/01/14
Great Eastern Partners With Sports Hub

Insurance group Great Eastern was named "the official insurance partner" of the Singapore Sports Hub, according to Chan U-Gene of the STRAITS TIMES. Great Eastern's announcement "follows that of parent group OCBC Bank's sponsorship" as the Sports Hub's exclusive premier founding partner. The local b ...

Tags: Marketing and Sponsorship, Asia

05/01/14
Marketplace Roundup

Liverpool FC and MBNA have extended their 16-year partnership through the '18-19 season. MBNA is offering U.K. residents the chance to watch the Reds in their EPL finale on Sunday against Newcastle ( Liverpool ). ... Slovenian exhaust manufacturer Akrapovič has extended its deal with BMW Motorsport ...

Tags: Marketing and Sponsorship

04/30/14
Inter Milan, Infront Agree To Team Up

Serie A side Inter Milan and Infront Sports & Media have signed a $111M agreement for sponsorship marketing across Europe and the distribution of corporate hospitality services on matchdays at the Stadio Giuseppe Meazza. A shared vision of development, commercial activities, the optimization of ...

Tags: Marketing and Sponsorship, Europe

04/30/14
FEI Lands Jet Set Sports Sponsorship

The Int'l Equestrian Federation (FEI) announced a six-year sponsorship deal Tuesday with corporate hospitality provider Jet Set Sports. Jet Set Sports has been the exclusive hospitality provider for organizing committees of the Olympic Games since '84. Jet Set Sports will offer Olympic hospitality p ...

Tags: Marketing and Sponsorship

04/30/14
Glasgow 2014 Partners With Heineken

Glasgow 2014 appointed Heineken as its official beer and cider provider for the Commonwealth Games. The agreement will see Heineken obtain pouring rights for Heineken Beer and Bulmers Cider within official Games venues. Caledonian Brewery in Edinburgh will produce a limited edition Commonwealth Gam ...

Tags: Marketing and Sponsorship, United Kingdom

04/30/14
European Tour, Grayling, Landmark Reup

The European Tour has extended its existing contract with Grayling and golf PR firm Landmark Media by asking them to manage its global reputation, promote its tournaments to golf fans and market its int'l network of properties. The appointment was made following two years working together to manage ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug