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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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02/04/13
Cruzeiro, TIM Agree To Sponsorship Deal

Brasileiro club Cruzeiro has agreed to a three-year sponsorship deal with Italian telecom company TIM, according to MAQUINA DO ESPORTE. Terms of the deal "were not disclosed." TIM Brasil Advertising & Brand Management Dir Livia Marquez said, "A partnership with a big football club like Cruzeiro ...

Tags: Marketing and Sponsorship, Brazil

02/04/13
Marketplace Roundup

Austrian football Bundesliga club SK Sturm Graz has renewed its sponsorship deal with brewery Puntigamer for another three years. Puntigamer will continue to be the naming-rights sponsor of the club, however, the team will not feature the company's logo anymore. Puntigamer has been a partner of the ...

Tags: Marketing and Sponsorship

02/01/13
NRL Signs Three-Year Deal With Holden

The National Rugby League has partnered with Australian automaker, Holden, in a three-year deal. Holden will support every level of the game, from grassroots communities to the top Australian Rugby League team, the Holden Kangaroos. The deal will see Holden become the major sponsor of prizes for the ...

Tags: Marketing and Sponsorship, Australia

02/01/13
Santos Agrees To One Game Sponsorship

Brasileiro club Santos has agreed to a "one game sponsorship with an electronics company" for Sunday's game against São Paulo, according to Rodolfo Gomes of MAQUINA DO ESPORTE. The company, whose name has not yet be released, "is also studying the possibility of extending the contract and bec ...

Tags: Marketing and Sponsorship, Brazil

02/01/13
Marketplace Roundup

The Rugby Football Union and IBM announced a new five-year agreement. As official analytics partner for the RFU, IBM will implement the IBM TryTracker, an analytics solution to provide fans with real-time insights into the game, including information about individual performance by players. The IBM ...

Tags: Marketing and Sponsorship

01/31/13
New Balance, Athletics Ireland Partner

U.S. athletic brand New Balance has been named as the new sponsor for Athletics Ireland in a multi-year deal. New Balance will supply the Irish track and field team with a full selection of team wear, including performance apparel for use in competition in all Irish events, World Championships and E ...

Tags: Marketing and Sponsorship

01/31/13
Marketplace Roundup

KFC has extended its contract with A-League Melbourne Victory as the official sleeve partner. The deal will last another two seasons until the end of the '14-15 campaign ( Melbourne Victory ). ... Chemical Company of Malaysia signed on as the title sponsor of the Professional Golf of Malaysia CCM Ra ...

Tags: Marketing and Sponsorship

01/30/13
ManU Targets High Commercial Revenue

ManU’s commercial revenue "is now approaching an astonishing" $204M a year and “will only continue to rise,” according to Laurie Whitwell of the London DAILY MAIL. There are “no fewer than 32 companies listed as sponsors of the club" on its official website and this does not ...

Tags: Marketing and Sponsorship, United Kingdom

01/30/13
Marketplace Roundup

Premier League club Tottenham Hotspur has appointed Australasian licensing agency Velocity Brand Management to extend its brand in Australia and New Zealand. VBM has "already signed the club’s first new licensee in the region" with ISC signed on for leisurewear ( LICENSE MAG, 1/29 ). ... R ...

Tags: Marketing and Sponsorship

01/29/13
Study: Only 11 German Clubs A 'Brand'

A study by the German Institute for Sports Marketing (DISM) "revealed only 11 out of 86 German top-tier clubs from five different leagues can be considered a 'real' brand," according to the SID. The study took a look at the clubs of the 1st and 2nd Bundesliga, Handball Bundesliga (HBL), Basketball B ...

Tags: Marketing and Sponsorship, Europe

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