Featured Story

German City Of Freiburg To Hold Public Referendum On Construction Of New Stadium

Published in SportsBusiness Daily Global on 09 / 18 / 14

Related stories: Freiburg delays decision on stadium site The German city of Freiburg "has set the timetable for a public referendum regarding the proposed new stadium," according to the SWR. The proposed new home of Bundesliga side SC Freiburg is expected to have a capacity of...

Read More

Tags: Facilities, Europe

More Stories

07/23/13
IRFU Line Up New Kit Sponsor

The Irish Rugby Football Union "should have a new kit sponsor on board by the end of the summer," according to Barry Coughlan of the IRISH EXAMINER. Puma has bought out of its reported €40M ($52M) contract with the Union -- which was to run up to '17 -- and "paid a once-off compensation payment ...

Tags: Marketing and Sponsorship, United Kingdom

07/23/13
Herbalife Signs Deal With Swedish Team

Global nutrition company Herbalife signed a three and a half-year deal with AEG to make Herbalife the official shirt sponsor of AEG-owned Swedish football team Hammarby Fotboll Club. The deal runs through '16. Herbalife is also the shirt sponsor of Major League Soccer's L.A. Galaxy, which is also ow ...

Tags: Marketing and Sponsorship

07/23/13
Fewer Olympic Women Landing Sponsors

There "are fewer women on the list of top 10 Olympic sponsorship earners" now than there were before the 2012 London Olympics, according to SKY SPORTS. Team GB "enjoyed huge success" in London, finishing third in overall medals. However, one year later, the Games "seem to have been a missed opportun ...

Tags: Marketing and Sponsorship, United Kingdom

07/23/13
Marketplace Roundup

German Hockey League (DEL) side Cologne Sharks has extended its main sponsorship deal with utility company RheinEnergie AG. The company's logo will continue to be featured on the players' chests. RheinEnergie has been a partner of the club since '99 ( Cologne Sharks ). ... Second Bundesliga club VfL ...

Tags: Marketing and Sponsorship

07/22/13
Leeds In Sponsorship Talks With Red Bull

League Championship side Leeds United is "in talks over a lucrative link-up with energy drink giant Red Bull that could lead to the renaming of the club's Elland Road ground," according to Paul Robinson of the YORKSHIRE POST. Top-level discussions "have started between the club and the company about ...

Tags: Marketing and Sponsorship, United Kingdom

07/22/13
Liverpool, Standard Chartered Extend Deal

EPL Liverpool has announced "a two-year extension to their main sponsorship deal with Standard Chartered," according to James Pearce of the LIVERPOOL ECHO. The initial four-year contract, worth up to £20M ($31M) per year, "expires next summer but the lucrative partnership with the bank will no ...

Tags: Marketing and Sponsorship, United Kingdom

07/22/13
Sky Bet To Sponsor Football League

The Football League was breathing a huge sigh of relief on Thursday night "after finally securing a sponsor barely two weeks before the start of the season," according to Ben Rumsby of the London TELEGRAPH. Sky Bet came to the rescue of the league, "which had been left in a desperate scramble to fin ...

Tags: Marketing and Sponsorship, United Kingdom

07/22/13
Hsieh Offered $1.6M Sponsorship Deal

Taiwanese tennis champion Hsieh Su-wei "tapped into her homeland's deep political insecurities after word spread that she was willing to become a citizen of China," according to Dan Levin of the N.Y. TIMES. That is, "if she gets the right endorsement contract." A Chinese liquor c ...

Tags: Marketing and Sponsorship, Asia, China

07/22/13
Marketplace Roundup

Japanese electronic company Panasonic has renewed its contract with Brazilian football player Neymar. The 21-year-old will appear in new advertisements for both B2C and B2B solutions that will be rolled out in 193 countries and regions, starting in Japan on Monday ( Cohn & Wolfe ). ... German Ho ...

Tags: Marketing and Sponsorship

07/19/13
Cissé Misses Tour Due To Sponsor Row

EPL Newcastle player Papiss Demba Cissé's position with the club "is becoming increasingly untenable" after he "failed to travel with his team-mates to their training camp in Portugal because of his reluctance to wear Wonga-branded playing kit," according to George Caulkin of the LONDON TIMES ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug