Featured Story

Bayern Munich's Jérôme Boateng Becomes First Int'l Footballer To Sign With Roc Nation

Published in SportsBusiness Daily Global on 07 / 31 / 15

Bayern Munich's Jérôme Boateng is the first int'l footballer to sign with Roc Nation Sports under a partnership Jay Z's sports agency has formed with a new German sports agency, but he may not be the last. Roc Nation's agreement to represent Boateng, who played for the German national t...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

07/11/14
Guinness Becomes PRO12 Sponsor

Guinness is "the new sponsor of the rugby PRO12," according to the IRISH EXAMINER. The brand takes over sponsorship of the competition from RaboDirect, which "sponsored the competition for the past three seasons." PRO12 CEO John Feehan said, “We are delighted that Guinness, an international br ...

Tags: Marketing and Sponsorship, United Kingdom

07/11/14
Bath Rugby Makes Dyson Its Main Sponsor

Appliance firm Dyson is to become the new title partner for Premiership side Bath Rugby for the next two seasons, according to Robert Buckland of SWINDON BUSINESS NEWS. The partnership marks the "first of its kind" for Dyson, which is best known for vacuum cleaners. The firm said the "time was right ...

Tags: Marketing and Sponsorship, United Kingdom

07/11/14
Marketplace Roundup

Bundesliga side FC Schalke has extended its sponsorship deal with home improvement store chain Bauhaus for another year until June 30. Bauhaus will continue to receive logo presence at the Veltins Arena on cam carpets and other ad displays ( Schalke ). ... Bundesliga club Borussia Dortmund has renew ...

Tags: Marketing and Sponsorship

07/10/14
NFL, AB InBev Expand Partnership Globally

The NFL announced an agreement with AB InBev, expanding its rights with the league to a global relationship through the end of the '16 season. As part of the relationship, Budweiser and Bud Light will be the official beer partners of the NFL Int'l Series games in '14 through to the end of the '16 se ...

Tags: Marketing and Sponsorship, North America

07/10/14
Ipswich Teams Up With Greene King

League Championship side Ipswich Town is reuniting with Greene King in a five-year sponsorship deal that will see the pub retailer and brewer pump a six-figure sum into the club. The new partnership will also include a revamping of the bars at Portman Road, including Legends in the Sir Alf Ramsey St ...

Tags: Marketing and Sponsorship, United Kingdom

07/10/14
Brands Make Most Of Germany-Brazil Game

Tesco, Paddy Power and adidas "are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil," in the first World Cup semifinal on Tuesday night, according to Maisie McCabe of CAMPAIGN LIVE. On Twitter, Tesco "made a joke referencing the way pool players sometimes place ...

Tags: Marketing and Sponsorship, United Kingdom

07/10/14
Atalanta Set To Sign Deal With SuisseGas

Serie A side Atalanta is "set to announce a multi-year front-of-shirt sponsorship deal with SuisseGas," according to SOCCEREX. According to Italian press reports, Atalanta has "agreed to a deal running to the end of 2015." The natural gas firm’s logo "is set to replace that of Axa Insurance on ...

Tags: Marketing and Sponsorship, Europe

07/10/14
BrandRapport Undergoes MBO

By John Reynolds, Correspondent

Tags: Marketing and Sponsorship, United Kingdom

07/10/14
Virgin Support Behind Two CPL Teams

Virgin Atlantic Caribbean "is sponsoring not one but two teams" in this year’s Caribbean Premier League, according to NATION NEWS. The airline "is sponsoring" the Antigua Hawksbills and St. Lucia Zouks. Virgin Sales, Marketing & Corportate Manager Andre Bello said, “We wanted to have ...

Tags: Marketing and Sponsorship, North America

07/10/14
Marketplace Roundup

Thomson Sport, an arm of global travel provider TUI Travel, "has signed a three-year deal" with Man City. The deal sees Thomson Sport "become the club’s official travel provider." The travel company "will provide City fans with official match break packages for all matches at their home, the E ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug