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AC Milan Signs $4.2M Sponsorship Deal With Japanese Tiremaker Toyo Tire & Rubber

04 / 16 / 14

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media ( AC Milan ). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Ja...

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Tags: Marketing and Sponsorship, Europe

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02/08/13
Marketplace Roundup

The German Football Federation (DFB) "has extended its hospitality contract with guest management company Zächel AG for another five years." The Berlin-based company "received the mandate from the federation and will therefore continue its about ten-year partnership with the DFB." The mandate " ...

Tags: Marketing and Sponsorship

02/07/13
Bwin Denies Partnership With LFP

The Spanish Professional Football League (LFP) has agreed to a partnership deal with online gambling company bwin worth €24M ($32.5M) in the first year, according to EL PERIODICO. Bwin will replace banking group BBVA, which chose "not to renew its deal" due to the asking price. The contract is ...

Tags: Marketing and Sponsorship, La Liga, Europe

02/07/13
RFL Partners With Kingstone Press Cider

The English Rugby Football League has announced that Kingstone Press Cider will become the title sponsor of the Championship and Championship One for the next two seasons. Kingstone Press Cider, the major brand of Aston Manor Cider, will also be an official partner of the England Rugby League team. ...

Tags: Marketing and Sponsorship, United Kingdom

02/07/13
INTERSPORT Is FIBA's New Retail Partner

Int'l sporting goods retailer INTERSPORT has become the official sports retailer for all men's and women's FIBA competitions from '13-15. In '13 and '15, that includes the Africa Championships, Americas Championships, Asia Championships, Oceania Championships and the EuroBaskets. In '14, the deal in ...

Tags: Marketing and Sponsorship, Europe

02/07/13
Freezers Sign Shirt Sponsorship Deal

German Hockey League (DEL) club Hamburg Freezers have agreed to a temporary new shirt sponsorship deal with German supermarket chain Kaufland. The company's logo will be featured on the front of the team's jerseys at three home games. In addition, Kaufland will receive ad space on two boards in came ...

Tags: Marketing and Sponsorship, Europe

02/07/13
Infront Signs Deal With Stade De France

Infront Sports & Media has been appointed as official sales agent of the Consortium Stade de France, handling the marketing of hospitality packages for all events taking place at the Stade de France until June. The mandate will be carried out by Infront’s French subsidiary -- Infront Franc ...

Tags: Europe, Marketing and Sponsorship

02/07/13
Marketplace Roundup

The Australian Grand Prix has named Rolex its title sponsor for the 2013 Formula 1 Australian Grand Prix ( Australian Grand Prix ). ... The Australian Baseball Federation named ANZ bank as the official sponsor of Team Australia for the 2013 World Baseball Classic exhibition matches with the Japanese ...

Tags: Marketing and Sponsorship

02/06/13
Beer Sponsorships Hit $1.4B Globally

A report from Sponsorship Today revealed that global sponsorship from beer brands has reached $1.4B per year. A major survey of the top 420 deals worldwide shows a spend level of $1.03B and it is estimated that smaller sports properties earn a further $400M from beer sponsorship. Sponsorship Today E ...

Tags: Marketing and Sponsorship, United Kingdom, North America

02/06/13
Nike, Adidas Monitor Match-Fixing Ordeal

The stakes "could not be much higher for the world's top two sporting goods companies" -- No. 1 Nike and No. 2 adidas -- as the global football match-fixing scandal unfolds, according to Allan Brettman of the Portland OREGONIAN. Both companies sponsor national federations, club teams and standout fo ...

Tags: Marketing and Sponsorship, Europe, North America

02/06/13
F1 Signs Five-Year Deal With Emirates

Emirates Airlines Tuesday announced a five-year sponsorship of F1 in a deal with F1 CEO Bernie Ecclestone "understood to be worth as much as" $200M, according to Meenaghan & Cronin of THE NATIONAL. The announcement marks Emirates' "first foray into elite motorsport for seven years and will resul ...

Tags: Marketing and Sponsorship, Middle East

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