Featured Story

JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

04 / 25 / 14

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children bet...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

02/14/13
Marketplace Roundup

Bundesliga club Bayern Munich has extended its partnership deal with German airline Lufthansa until '18. The new deal means Bayern will continue to fly Lufthansa, the club's official carrier and platinum partner, to its away matches in the Bundesliga, DFB Pokal (German Cup) and Champions League. The ...

Tags: Marketing and Sponsorship

02/13/13
NZRU Deal Sees Refs Dress Out In Pink

New Zealand's rugby referees "will be stepping out in pink this year" due to a three-year sponsorship deal the New Zealand Rugby Union announced Monday, according to TVNZ. Insulation company Pink Batts will sponsor New Zealand's referees for the Investec Super Rugby, ITM Cup and renamed Pink Batts H ...

Tags: Marketing and Sponsorship, New Zealand

02/13/13
Bundesliga Moving Into New Markets

The Bundesliga has made a push into new markets over the past several years in order to increase its int'l revenue and close the gap with other European football leagues. So far, the league has focused its efforts on Eastern Europe and Asia. The German Football League (DFL), the commercial arm of th ...

Tags: Marketing and Sponsorship, Europe

02/13/13
Marketplace Roundup

The German Football Federation (DFB) and the German Red Cross "have agreed to a new partnership in celebration of the 150th anniversary of the humanitarian organization." The partnership will "focus on the issue of first aid in sports." The German women's national team "will contribute to the cause ...

Tags: Marketing and Sponsorship

02/12/13
Blackburn Leaves Umbro, Signs With Nike

League Championship Blackburn Rovers will change their kit partnership from Umbro to Nike at the start of the '13-14 season in a deal that runs through '16. The Umbro sponsorship will continue through the end of the '12-13 season, after which all kit, training wear and related products will be desig ...

Tags: Marketing and Sponsorship, United Kingdom

02/12/13
Boca Juniors Agree To Citroën Deal

Argentinian club Boca Juniors have "signed a sponsorship deal" with French auto manufacturer Citroën, according to MAQUINA DO ESPORTE. The two-year deal will have the company's commercial presence "strategically located" inside the La Bombonera stadium. Terms of the deal "were not disclosed." C ...

Tags: South America, Marketing and Sponsorship

02/12/13
Scottish Cycling Signs New Partner

Energy company ScottishPower announced a six-figure investment in the future of Scottish Cycling. The agreement will see the company become an official partner of the organization. The sponsorship is the largest of its kind ever committed to Scottish Cycling. As a direct result of the sponsorship, t ...

Tags: Marketing and Sponsorship, United Kingdom

02/12/13
Marketplace Roundup

National Rugby League Brisbane Broncos have agreed to a new three-year sponsorship deal with Hyundai. To celebrate the team's 25th anniversary, the automaker will give away two cars to Broncos' members ( Brisbane Broncos ). ... Brazilian football club Palmeiras has agreed to a contract with communic ...

Tags: Marketing and Sponsorship

02/11/13
Aussie Scandal Could Hurt Media Rights

The "sensational claims that some of Australia's top sporting codes may have been corrupted by match-fixing, drug use and organised crime could help to burst Australia's multi-billion dollar media sports rights bubble," according to Tabakoff & Davidson of THE AUSTRALIAN. The "scandal sweeping sp ...

Tags: Marketing and Sponsorship, Australia

02/11/13
Beckham Shirt, Shoe Sales Hit $1.6B

David Beckham, set to make his debut for Ligue 1 Paris St. Germain next weekend, has "raised a staggering" £1B ($1.6B) in shirt and boot sales in his career, with £15M ($23.7M) worth expected from his five-month stint in the French capital alone, according to Alex Miller of the London DA ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug