Featured Story

Schalke President Says Club Looks To Extend Deal With Gazprom Beyond '17

Published in SportsBusiness Daily Global on 04 / 28 / 15

Bundesliga side Schalke President Clemens Tönnies said that the club "wants to extend its partnership with Gazprom beyond '17 despite the political unrest in Eastern Europe," according to the SID. The 58-year-old called it a "trustful partnership." Tönnies: "Gazprom is highly satisfied wit...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

04/03/14
Spain's ADO Adds Its 12th Sponsor

Spanish travel agency Viajes Barceló became "sponsor No. 12" for Spain's Olympic Sports Association (ADO) for the 2016 Rio Olympics, according to Enrique Ojeda of AS. Viajes Barceló is the "only one of the 12 sponsors that did not sponsor the ADO during the 2012 Olympic cycle." During ...

Tags: Marketing and Sponsorship, Europe

04/03/14
Ex-President Cancels Deal With Club

Former 2nd Bundesliga side 1860 Munich President Dieter Schneider "has canceled his sponsorship deal with the club," according to ABENDZEITUNG MÜNCHEN. The club's beer partner, Hacker-Pschorr, "is also considering not extending its deal." Schneider, who "sold his stake in the club to investor H ...

Tags: Marketing and Sponsorship, Europe

04/03/14
Coke Goes Big With World Cup Campaign

Coca-Cola on Wednesday launched “The World’s Cup” -- its campaign for the '14 World Cup in Brazil. Coke, an official FIFA sponsor, said it is the largest marketing program in company history. Coke Global Dir of Football Marketing Arnab Roy said, "The biggest one before that wa ...

Tags: Marketing and Sponsorship

04/03/14
ManU Partners With EuroFood

ManU announced a three-and-a-half year deal with Thai company European Food Public Company to become the club's official confectionery partner in Cambodia, Laos, Myanmar, Thailand and Vietnam beginning this month. The ManU crest and club imagery will appear on EuroFood products. EuroFood will also a ...

Tags: Marketing and Sponsorship, United Kingdom

04/03/14
Marketplace Roundup

The Australian Rugby Union has reached an agreement for Dove Men+Care to be the official deodorant and male grooming supplier of the Qantas Wallabies. The two-year deal runs until the end of '15. Unilever’s male deodorant and grooming brand will extend its association with rugby following simi ...

Tags: Marketing and Sponsorship

04/02/14
Nike Launches 'Risk Everything' Campaign

Nike on Tuesday launched the first part of its 2014 football campaign #riskeverything. The launch included the release of a commercial starring Real Madrid's Cristiano Ronaldo, Barcelona's Neymar and ManU's Wayne Rooney and shows their preparations for the World Cup. The commercial opens with R ...

Tags: Marketing and Sponsorship, North America

04/02/14
Djurgården Renews Shirt Sponsorship

Swedish Allsvenskan club Djurgården "have renewed their sponsorship deal" with finance provider Prioritet Finans, according to SOCCEREX. Prioritet Finans’ logo "will appear on the front of the Stockholm club’s playing shirts" throughout the '14 season. Financial terms "were not rel ...

Tags: Marketing and Sponsorship, Europe

04/02/14
Marketplace Roundup

Motorsports governing body FIA "has extended its deal with building supply wholesaler Würth as the official supplier of the Asia Pacific Rally Championship for the '14 season" ( SPEED MAGAZIN, 4/1 ). ... National Rugby League club Sydney Roosters have appointed Futures Sport and Entertainment ...

Tags: Marketing and Sponsorship

04/01/14
Hamburg Towers Team Up With UFA Sports

Sports marketing company UFA Sports "has signed a marketing cooperation with basketball club Hamburg Towers," according to LEGAL TRIBUNE ONLINE. UFA Sports "has been advised by sports-rights office von appen jens legal in the matter." The Hamburg Towers "are a newly founded basketball club, which cu ...

Tags: Marketing and Sponsorship, Europe

04/01/14
England World Cup Kit Price Upsets Fans

England's new shirt for the World Cup finals will cost £90 ($150), "prompting an angry response from supporters," according to the London TELEGRAPH. The white shirt launched Monday morning "as part of an all-white strip for the tournament in Brazil has been made by Nike." The revelation that t ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug