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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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02/11/13
Marketplace Roundup

Handball Bundesliga (HBL) TBV Lemgo has agreed to a new title sponsorship deal with electronics company Phoenix Contact for three years starting with the '13-14 season. The company's logo will be featured on the club's jersey as well as on the clothes of team officials and on the team bus. In additi ...

Tags: Marketing and Sponsorship

02/08/13
Beckham Stars In H&M Bodywear Spot

Ligue 1 Paris St. Germain player David Beckham “appears in a new short, filmed by Guy Ritchie in Los Angeles to promote the latest collection of David Beckham bodywear at H&M,” according to the AFP. The 1:40 short “starts with Beckham waving off his family" on a sunny L.A. ...

Tags: Marketing and Sponsorship, Europe

02/08/13
New Hong Kong League Could Net $2.6M

The Hong Kong FA "hopes to secure" HK$20M ($2.6M) in sponsorship from "global corporations" as part of its plans for a proposed new Premier League, according to Chan Kin-wa of SOUTH CHINA MORNING POST. HKFA Vice-Chair Steven Lo Kit-sing said on Wednesday that "discussions were ongoing with more than ...

Tags: Marketing and Sponsorship, China

02/08/13
Australian Sport Wary Of Losing Sponsors

Millions of dollars in revenue for Australia's major sporting codes are at risk as sponsors "seek reassurances from sports' governing bodies about allegations of widespread use of performance-enhancing drugs and links to organised crime," according to White & Bingemann of THE AUSTRALIAN. On Thur ...

Tags: Australia, Marketing and Sponsorship

02/08/13
Gatorade To Sponsor Libertadores In 2013

Gatorade "will stay on as sponsor" of the Copa Libertadores in '13 for a fourth consecutive season, according to MAQUINA DO ESPORTE. The company will have its logo on the reserve benches for all the games of the competition. Gatorade is also a sponsor of the Brazilian men's national football team, a ...

Tags: Marketing and Sponsorship, South America

02/08/13
PSG Negotiating With Herbalife

One of "the first commercial effects" of David Beckham's signing with Ligue 1 club Paris St. Germain could be a partnership with nutritional company Herbalife, according to Arnaud Hermant of LE PARISIEN. The American company, which counts Barcelona striker Lionel Messi among its brand ambassadors, i ...

Tags: Ligue 1, Marketing and Sponsorship, Europe

02/08/13
Marketplace Roundup

The German Football Federation (DFB) "has extended its hospitality contract with guest management company Zächel AG for another five years." The Berlin-based company "received the mandate from the federation and will therefore continue its about ten-year partnership with the DFB." The mandate " ...

Tags: Marketing and Sponsorship

02/07/13
Bwin Denies Partnership With LFP

The Spanish Professional Football League (LFP) has agreed to a partnership deal with online gambling company bwin worth €24M ($32.5M) in the first year, according to EL PERIODICO. Bwin will replace banking group BBVA, which chose "not to renew its deal" due to the asking price. The contract is ...

Tags: Marketing and Sponsorship, La Liga, Europe

02/07/13
RFL Partners With Kingstone Press Cider

The English Rugby Football League has announced that Kingstone Press Cider will become the title sponsor of the Championship and Championship One for the next two seasons. Kingstone Press Cider, the major brand of Aston Manor Cider, will also be an official partner of the England Rugby League team. ...

Tags: Marketing and Sponsorship, United Kingdom

02/07/13
INTERSPORT Is FIBA's New Retail Partner

Int'l sporting goods retailer INTERSPORT has become the official sports retailer for all men's and women's FIBA competitions from '13-15. In '13 and '15, that includes the Africa Championships, Americas Championships, Asia Championships, Oceania Championships and the EuroBaskets. In '14, the deal in ...

Tags: Marketing and Sponsorship, Europe

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