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In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

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Tags: Leagues and Governing Bodies, Europe

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08/14/13
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Australian Football League Sydney Swans announced a partnership with Supacore as the club's official compression partner. The three-year deal with the Swans will see Supacore supply players with garments to wear during matches, training, recovery and rehabilitation ( Sydney Swans ). ... Basketball B ...

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08/13/13
Aston Villa, Carlsberg Brewery Partner

Premier League side Aston Villa has announced a partnership with Carlsberg brewery, the official beer of the Premier League. The sponsorship will run for three seasons starting with the '13-14 campaign, securing pouring rights for Carlsberg and Carlsberg UK's beer and beverage portfolio at Villa Par ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/13
ECB Apologizes To Jaguar For Criticism

England's national cricket team, "chasing a retraction over Channel 9’s cheat allegations, have issued an apology themselves over one of their players upsetting a sponsor," according to Charles Sale of the London DAILY MAIL. England cricketer Alex Hales annoyed England and Wales Cricket Board ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/13
Marketplace Roundup

An auction of eight game-worn Barcelona jerseys from a friendly against Brasileiro club Santos ended on Saturday. The jerseys "receiving the most interest belonged, in order, to Andres Iniesta, Gerard Pique, Carles Puyol and Sergio Busquets." The auction raised a total of €6,979 ($9,290) "for s ...

Tags: Marketing and Sponsorship

08/13/13
Aon Extends Partnership With NFL

London-based risk management group Aon has extended its partnership with the NFL for games to be played in London during the '13 and '14 seasons. Aon, which has been a partner with the NFL since '12, will serve as the official sponsor of the two sold-out games at London's Wembley Stadium late ...

Tags: Marketing and Sponsorship, North America, United Kingdom

08/12/13
Bradford Signs Deal With Bartercard

English Super League Bradford Bulls Owner Omar Khan Thursday night "hailed a major sponsorship deal with Bartercard that will secure the club’s future for 'the next few years,'" according to Ross Heppenstall of the Bradford TELEGRAPH & ARGUS. Bartercard, the U.K.’s largest business-t ...

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08/12/13
Crystal Palace To Rename Stadium

Premier League club Crystal Palace is ready to rename its ground the 12Bet Stadium this season, according to Graeme Yorke of the London DAILY MAIL. Crystal Palace has "brokered a deal to sell the rights to the famous Selhurst Park" -- synonymous with the Eagles since '24. Co-owner Steve Parish "is b ...

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08/12/13
Marketplace Roundup

Bundesliga club Bayer Leverkusen has extended its partnership with insurance company DEVK for another two seasons until June 30, 2015. The deal includes ad space on boards in camera view and cam carpets in the BayArena. In addition, the company will receive several hospitality packages. Bayer Leverk ...

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08/09/13
Bayer Leverkusen Finds Shirt Sponsor

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08/09/13
Marketplace Roundup

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