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Eurosport Launches Service Featuring Top Players Giving Fans US Open Wake-Up Call

Published in SportsBusiness Daily Global on 08 / 30 / 16

As part of its marketing campaign to promote its coverage of the US Open, Eurosport is helping fans across Europe wake up in time to see all the action from the US Open. Fans can choose a concierge style wake-up call from a number of players including Andy Murray, Garbiñe Muguruza, Angelique ...

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Tags: Marketing and Sponsorship, Europe

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08/17/15
Marketplace Roundup

EPL side Tottenham named Aquascutum its new formal wear partner for the next three years. The brand will provide made-to-measure suits to the club's first team squad, coaching staff, management and board of directors ( Tottenham ). ... Turkish football club Fenerbahce agreed to a one-year shirt ...

Tags: Marketing and Sponsorship

08/14/15
Bayern Re-Ups With Deutsche Telekom

Bayern Munich and Deutsche Telekom "have agreed to an early contract extension of their main and shirt sponsorship deal," according to Peter Bock of SPONSORs. The German telecom firm, whose contract with the club was set to expire after the '16-17 season, will stay on as the team's shirt sponsor thr ...

Tags: Marketing and Sponsorship, Europe

08/14/15
Emirates Agrees Deal To Sponsor AGL

Emirates "added to its sports marketing strategy" with a three-year, Dh25M ($6.8M) deal to sponsor the Arabian Gulf League, according to Ian Oxborrow of THE NATIONAL. The deal "gives Emirates brand visibility and on-site advertising at the Arabian Gulf Super Cup, which takes place on Saturday, plus ...

Tags: Marketing and Sponsorship, Middle East

08/14/15
Southampton, NIX Communications Partner

EPL side Southampton entered into a partnership with U.K. business telecommunications specialists NIX Communications Group. NIX is now the club’s official fixed line telecom partner. As part of the collaboration, NIX will have a presence on matchday advertising, Saints’ official website ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/15
England's Ashes Could Boost Sponsorship

England’s "stunning and unexpected victory in the Ashes is helping to fuel hopes of increased grass-roots participation in cricket," according to Cave & Miller of the London TELEGRAPH. The heroics against Australia, and a good performance in the women’s Ashes series, "could help the ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/15
Marketplace Roundup

Bundesliga side VfL Wolfsburg "has signed a sponsorship deal with Eminent Luggage Corp." The Taiwan-based travel luggage producer "will become a fourth-tier partner of the club during the '15-16 season." The company "will receive ad space in camera view at home games." The deal has a reported "low s ...

Tags: Marketing and Sponsorship

08/13/15
ManU Releases New Away Kit

ManU revealed its new away kit for the '15-16 season, according to Rohan Banerjee of the London DAILY MAIL. Drawing inspiration from the club's classic white designs worn by the "Busby Babes" in the '60s, the new shirt by adidas "features a v-neck cut collar and three stripes down the shoulders." Th ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/15
Serie A Side Torino Partners With Suzuki

Serie A side Torino named Suzuki as its new main sponsor, according to SOCCEREX. Suzuki previously served as the club’s second sponsor, "but the new deal will see the Japanese motor corporation’s logo replace Beretta on the front of Torino’s match shirts, having previously occupied ...

Tags: Marketing and Sponsorship, Europe

08/13/15
Marketplace Roundup

Under Armour and the NBA announced a multi-year global partnership that makes Under Armour the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. Under Armour will also team with the league to launch an NBA FIT mobile application powe ...

Tags: Marketing and Sponsorship

08/12/15
Continental To Sponsor Copa Do Brasil

Tire manufacturer Continental "signed up to sponsor the Copa do Brasil," according to Samindra Kunti of INSIDE WORLD FOOTBALL. Sadia, "a major Brazilian food processor and leading exporter of meat-based products, is the Copa do Brasil's main sponsor." Continental "will debut with its sponsorship in ...

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