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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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03/14/14
Bundesliga Sponsors Lack Awareness

A study by market research institute Monheimer Institut found that "many Germans do not know the title sponsors of the 18 Bundesliga clubs," according to W&V. The study asked people between the ages of 18 and 70 how well they know the current main sponsors of Bundesliga clubs. Sponsors such as P ...

Tags: Marketing and Sponsorship, Europe

03/14/14
DFB Could Switch Kit Supplier In '18

The German national football team "could switch its kit supplier in '18," according to the SID. German Football Federation (DFB) Marketing Dir Denni Strich said, "Of course, we will first talk to our long-time partner adidas. In addition, it is part of our duty to know the market and if necessary ex ...

Tags: Marketing and Sponsorship, Europe

03/14/14
Hyundai Names Brand Ambassadors

Hyundai has selected Brazilian Kaká and Spaniard Iker Casillas "as its worldwide brand ambassadors" for the Brazil World Cup, according to Raunak Awasthi of CAR DEKHO. Casillas is currently playing as goalkeeper with Real Madrid. He has played in three World Cups. Hyundai also chose Chelsea's ...

Tags: Marketing and Sponsorship

03/14/14
Insurance Firm IMQ To Sponsor ACB Bilbao

Medical insurance firm IMQ will be the new principal sponsor of Spanish Basketball League (ACB) side Bilbao Basket through the '17-18 season, according to EL CORREO. Bilbao Basket will debut its new shirts featuring IMQ's logo on March 23 against Real Madrid. The agreement "will mean a ball of oxyge ...

Tags: Europe, Marketing and Sponsorship

03/14/14
Marketplace Roundup

Australian Football League club Melbourne announced China Southern Airlines as its new platinum-plus partner in '14. The world's fourth largest airline will become the cub's second-highest commercial partner. The deal includes brand presence on the club's media backdrop, scroll and parapet signage a ...

Tags: Marketing and Sponsorship

03/13/14
Volkswagen Seeks Clarification Over Ad

Brazil football team sponsor Volkswagen said that it contacted the Brazil Football Federation (CBF) for "clarification over a promotion" by Hyundai "linked to the team’s performance at this year’s World Cup," according to Tariq Panja of BLOOMBERG. The CBF has complained to the South Kore ...

Tags: Marketing and Sponsorship

03/13/14
BT Sponsors Of Rock 'n' Roll Liverpool

BT announced its title sponsorship of the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon. The inaugural event will be held on May 25 and is open to all standards of runners. The course itself is a scenic tour of the city. There will be live bands and DJs playing everything from alte ...

Tags: Marketing and Sponsorship, United Kingdom

03/13/14
Barcelona Wants Nike Renewal

Barcelona and Nike "have started talks to renegotiate their kit deal," which runs through '18, according to J.M. Bertran of SPORT. The "success that Barcelona is giving Nike on a merchandise and marketing level is one of the cards that Barcelona representatives can play to improve the club's positio ...

Tags: Marketing and Sponsorship, Europe

03/13/14
Marketplace Roundup

Swiss national football team head coach and former Bayern Munich head coach Ottmar Hitzfeld "has signed a deal with fashion brand Camp David." Hitzfeld "will beome the new brand ambassador for Camp David Black, which is the brand's classic collection line" ( HORIZONT, 3/10 ). ... Handball Bundes ...

Tags: Marketing and Sponsorship

03/12/14
Sportfive To Activate Joker's FFBB Deal

Sportfive has won a national tender process launched by fruit juice brand Joker, which is part of the Eckes-Granini group. Under the agreement, Sportfive will activate the brand's marketing partnership with the French Basketball Federation (FFBB). Sportfive will provide agency marketing services. A ...

Tags: Marketing and Sponsorship, Europe

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