Featured Story

Tottenham Hotspur Extends AIA Shirt Deal Through '21-22 Season

Published in SportsBusiness Daily Global on 05 / 26 / 17

Tottenham extended its shirt deal with insurance group AIA until the end of the '21-22 season, according to Tom Collomosse of the London EVENING STANDARD. The original agreement with AIA, whose HQ is in Hong Kong, was worth about £16M annually to the club and "this new move is thought to have ...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

04/26/16
Wolfsburg Signs Nine-Year Deal With Nike

Bundesliga side VfL Wolfsburg "has reached a deal with Nike to become the club's new kit supplier starting in '16-17," according to Holger Rehm of SPONSORs. The partnership, which has not been officially announced, "is reported to be a nine-year deal." Nike will replace Italian brand Kappa, which si ...

Tags: Marketing and Sponsorship, Europe

04/26/16
ESports On A Mission For Credibility

The eSports industry is on a mission to make itself as credible as "real" sport, according to Matthew Chapman of MARKETING MAGAZINE. Int'l eGames Group CMO Chester King is leading "the charge." This is the not-for-profit organization that "has been set up in order to host an Olympic Games-style even ...

Tags: Marketing and Sponsorship

04/26/16
Stewart-Haas Offers NASCAR-F1 Combo

Stewart-Haas Racing has begun pitching sponsorship inventory that can be split between its NASCAR team and that of its new sister Formula One operation, Haas F1. Haas F1 is owned by machine parts titan Gene Haas, who is also co-owner of SHR alongside Tony Stewart, the outgoing driver of the tea ...

Tags: Marketing and Sponsorship, North America

04/26/16
PSV Secures New Shirt Sponsor

Dutch first division side PSV Eindhoven secured Energiedirect.nl as its "new shirt sponsor," according to SOCCEREX. The deal, which will see the energy supplier pay €6M ($6.8M) per year, "will run for three years," beginning at the start of the '16-17 season. Energiedirect.nl is the budget subs ...

Tags: Marketing and Sponsorship, Europe

04/26/16
Marketplace Roundup

The Qatar Stars League confirmed a host of sponsors ahead of the Qatar Cup Football Tournament .  Toyota reaffirmed its commitment to the Qatar Cup competition for another year, as the official vehicle partner for the competition. Al Kass was confirmed as the official broadcaster, Ooredo ...

Tags: Marketing and Sponsorship

04/25/16
Players Ranked By Marketing Potential

ManU midfielder Bastian Schweinsteiger "is the German national team player with the highest marketing potential," according to Michael Witt of BILD. The injured German captain "tops the ranking" ahead of Bayern Munich striker Thomas Müller and Lukas Podolski, who plays for Galatasaray in Turkey ...

Tags: Marketing and Sponsorship, Europe

04/25/16
Visa Europe Partners With Formula E

Visa Europe teamed up with the FIA Formula E Championship to deliver a partnership in eSports. The world’s first all-electric racing series has been running the Race Off series -- where two Formula E drivers race head-to-head and against members of the public, the Race Off Pro Series -- where ...

Tags: Marketing and Sponsorship, Europe

04/25/16
FA Wants Different Kit For Girls

The FA is "pressuring England shirt sponsor Nike to make a football kit that is different for girls" as it seeks to turn the women's game into "big business," according to Matthew Chapman of MARKETING MAGAZINE. FA CEO Martin Glenn revealed how Sue Campbell, the new head of women’s football at ...

Tags: Marketing and Sponsorship, United Kingdom

04/25/16
Marketplace Roundup

League Championship side Bristol City announced its new kit sponsor "after images of next season's home shirt were leaked on social media." Local construction company Lancer Scott signed a four-year deal to become the club's "new headline sponsor" and Robins officials "intended unveiling ne ...

Tags: Marketing and Sponsorship

04/22/16
Joseph: Don't Treat Women Like 'Mugs'

Sport England Business Partnerships Dir Tanya Joseph said that there is a "huge and untapped opportunity" for brands in women's sports, but marketers must not treat them like "mugs," according to Sarah Shearman of MARKETING MAGAZINE. Speaking at Advertising Week Europe, Joseph talked about how ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug