Featured Story

Vauxhall Thanks Competition Winners With FaceTime Calls From Footballers

Published in SportsBusiness Daily Global on 12 / 05 / 16

Vauxhall brought in int'l footballers including Jamie Vardy and Gary Cahill to "call up competition winners on FaceTime, thanking them for their support," according to Simon Gwynn of CAMPAIGN LIVE. The Vauxhall Fan Hotline featured two players from each of the home nations, with England's Cahill and...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

11/13/15
Football League Rebranding

The Football League is changing its name to the English Football League "following a two-month rebranding exercise," according to Ben Rumsby of the London TELEGRAPH. The league has "decided against renaming its three divisions" after electing to retain the titles Championship, League One and League ...

Tags: Marketing and Sponsorship, United Kingdom

11/13/15
Marketplace Roundup

Telecom and Internet service provider Three will remain sponsors of the Irish football team and the Irish FA until at least '20 "after signing a deal" worth €8.9M ($9.6M) to the FAI. As primary sponsor of the Irish national football team, Three will continue to have "exclusive branding rig ...

Tags: Marketing and Sponsorship

11/12/15
BBL Opens Up Title Sponsorship Deal

The Basketball Bundesliga's (BBL) title sponsorship deal with Beko "could come to an end as the league is already probing the market," according to Nils Lehnebach of SPONSORs. The Turkish appliance and consumer electronics company has been the league's title sponsor since '09. BBL CEO Stefan Holz sa ...

Tags: Marketing and Sponsorship, Europe

11/12/15
Rousey To Endorse Monster Energy

UFC fighter Ronda Rousey "has added another major endorsement deal to her growing roster of sponsors," partnering with Monster Energy, according to Damon Martin of FOX SPORTS. Monster Energy "has become a mainstay with the UFC over the last few years with endorsement deals locked in with the promoti ...

Tags: Marketing and Sponsorship, North America

11/12/15
FFA Partners With Forecaster UBIMET

Football Federation Australia announced a partnership with global weather forecaster UBIMET to help with preparations and communication around matches threatened by adverse weather. The partnership covers all A-League, W-League and National Youth League matches with UBIMET providing live weathe ...

Tags: Australia, Marketing and Sponsorship

11/12/15
Marketplace Roundup

The German Olympic Committee (DOSB) signed a new sponsorship deal with German brewery Krombacher. As part of the multi-year deal, the brand will use its non-alcoholic beer and beverages for marketing purposes. Krombacher will also become the official supplier of the "Deutschen Hauses" at the Rio, Py ...

Tags: Marketing and Sponsorship

11/11/15
British Athletes, Sponsors Coexisting

British athletes taking time out to work with sponsors in the run-up to next year’s Rio Olympics is not a “big concern” for the sport’s governing body as there is now a more open relationship between coaches, athletes and sponsors, according to UK Athletics Performance Dir ...

Tags: Marketing and Sponsorship, United Kingdom

11/11/15
Doping Scandal Will Scare Off Sponsors

The scandal over Russian doping in athletics could "send sponsors running for cover and turn off fans worried that their track and field heroes may be cheats," according to Brenna Hughes Neghaiwi of REUTERS. Several major brands are "already dealing with the fall-out" from the corruption scandal eng ...

Tags: Marketing and Sponsorship, Europe

11/11/15
Qantas Extends CA Partnership

Cricket Australia announced that Qantas re-signed for a further five years as the official airline of CA. Under this new arrangement, the airline increases its support of Australian cricket to be both the official overseas tour partner of CA and the official overseas tour partner of the Australian c ...

Tags: Marketing and Sponsorship, Australia

11/11/15
Marketplace Roundup

Health insurance company IKK Classic "has signed a sponsorship deal" with the German speed skating union (DESG). As part of the one-year deal, the company's logo "will be visible on the outfits of speed skaters and short track athletes" ( SPONSORs, 11/10 ). ... Italian coffee brand Lavazza was ann ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug