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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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02/15/13
ManU Signs Training Kit Deal

ManU has signed a new sponsor for its training kit for the next eight years, the latest "in a series of commercial deals cashing in on its huge global following," according to Keith Weir of REUTERS. The club is unusual in that its image is "strong enough to attract backers" for both its training kit ...

Tags: Marketing and Sponsorship, United Kingdom

02/15/13
Six Sponsors Sign Indonesia Shuttlers

Indonesia’s badminton administrators have signed six new sponsors in deals totaling Rp 33.2B ($3.4M), "allowing companies to sponsor individual athletes and coaches," for the first time, according to Ami Afriatni of the JAKARTA GLOBE. The deals are with apparel producers Victor, Li-Ning, Flypo ...

Tags: Marketing and Sponsorship, Asia

02/15/13
Adidas Launches New Running Shoe

Adidas hosted the global launch of Energy Boost, its latest running shoe technology, at a press conference at the Javits Center in N.Y. Boost features new cushioning material created by adidas partner BASF, a chemical company. The new sneakers will be available worldwide through e-commerce, select r ...

Tags: Marketing and Sponsorship, United Kingdom

02/15/13
Hero Pulls Out Of IPL Sponsorship

Motorcycle manufacturer Hero MotoCorp "pulled out" of its Indian Premier League sponsorship on Tuesday, according to Sanjeeb Mukherjea of CNN-IBN. Hero MotoCorp "was a team sponsor" for Delhi Daredevils for the first three seasons and then of Mumbai Indians for seasons four and five. The group "has ...

Tags: Marketing and Sponsorship, India

02/15/13
Nike, NBA Named Top Global Innovativors

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Tags: Marketing and Sponsorship

02/15/13
Marketplace Roundup

Ligue 1 club Stades Rennais has agreed to a three-year extension on its jersey sponsorship with employment services company Samsic Group. The company has sponsored the club for the past nine seasons ( Stade Rennais ). ... German logistics company Deutsche Post has extended its partnership with BMW M ...

Tags: Marketing and Sponsorship

02/14/13
Sports Endeavors Finds Japanese Partner

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Tags: Marketing and Sponsorship, Japan

02/14/13
Hero MotoCorp Will Sponsor FIH

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Tags: Marketing and Sponsorship, India

02/14/13
Sri Lanka Receives Sponsorship Offers

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Marketplace Roundup

Bundesliga club Bayern Munich has extended its partnership deal with German airline Lufthansa until '18. The new deal means Bayern will continue to fly Lufthansa, the club's official carrier and platinum partner, to its away matches in the Bundesliga, DFB Pokal (German Cup) and Champions League. The ...

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