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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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02/20/13
Sponsors Pull Away From Pistorius

French fashion house Thierry Mugler has become the "latest high-profile sponsor to distance itself" from Paralympian Oscar Pistorius, who is fighting murder charges in South Africa, according to the PA. The company has announced the "immediate and complete withdrawal" of all products featuring Pisto ...

Tags: Africa, Marketing and Sponsorship

02/20/13
Williams F1 Signs New Deal With Experian

The Williams F1 team has signed a new multi-year partnership agreement with global information services company Experian. The company will provide data and analytical tools to clients around the world. The Experian logo will be visible on the chassis side and front wing of the Williams-Renault FW 35 ...

Tags: Marketing and Sponsorship, United Kingdom

02/20/13
Palmeiras Agrees To Sponsorship Deal

Brasileiro B club Palmeiras and traveling agency CVC are set to announce a partnership, according to Camila Mattoso of LANCE NET. After almost a year working with Brasileiro club Corinthians, CVC has decided to partner with a second Brazilian club. The agency will offer Palmeiras fans travel package ...

Tags: Brazil, Marketing and Sponsorship

02/19/13
NRL Clubs Consider Legal Action

National Rugby League clubs named in the Australian Crime Commission's report are "considering legal action amid revelations the allegations have cost Cronulla" up to A$2M ($2.07M) in sponsorship, according to Brad Walter of the SYDNEY MORNING HERALD. While club bosses were "reluctant to c ...

Tags: Rugby, Australia, Marketing and Sponsorship

02/19/13
Pirtek, Eels Fail To Reach New Deal

National Rugby League club Parramatta Eels will part ways with major sponsor Pirtek at the end of the season after "failing to reach an agreement over the value of the deal," according to Michael Chammas of the SYDNEY MORNING HERALD. Reports suggest the Eels have raised their asking price from A$1M ...

Tags: Australia, Marketing and Sponsorship

02/19/13
Marketplace Roundup

Restaurant chain Outback Steakhouse has agreed to a sponsorship deal with the Brazilian Rugby Confederation (CBR) for the South American championships, which are set to start at the end of the month ( MKTESPORTIVO, 2/18 ). ... German Hockey League (DEL) club Hamburg Freezers have extended their sp ...

Tags: Marketing and Sponsorship

02/18/13
Puma To Terminate Sponsorship Deals

German sportswear company Puma "was on the back foot again" Thursday as "plunging annual profits forced it to ditch sponsorships and slash its dividend," according to James Thompson of the London EVENING STANDARD. The sportswear group "also forecast that revenues for this year would be flat." Puma a ...

Tags: Marketing and Sponsorship, Europe

02/18/13
Pistorius Sponsors In 'Crisis' Mode

Nike "swiftly pulled the unfortunately-worded ads, as the perils of celebrity brand endorsement were brought sharply into focus once again," according to Matthew Wall of the BBC. As South African Paralympian Oscar Pistorius faced charges of "premeditated murder" in a Pretoria courtroom following the ...

Tags: Marketing and Sponsorship, Africa

02/18/13
Corinthians Negotiaties Sponsorship

Brasileiro club Corinthians is "looking for a sponsor for the shoulder area" of the club's jersey, according to Lucas Turco of MAQUINA DO ESPORTE. The team is negotiating with three companies, "whose names it would not reveal." The club would not comment "on the value it was searching for with the s ...

Tags: Brazil, Marketing and Sponsorship

02/18/13
Marketplace Roundup

Brasileiro club Botafogo has agreed to a shirt sponsorship with nutrition company Herbalife for the '13 season. It will mark the third straight season the two parties have partnered. Herbalife's logo will be seen inside the team's jersey numbers as well as the front of the shorts ( Botafogo ).  ...

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