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Premier League Clubs Shift From Alcohol Brands To Bookmakers As Shirt Sponsors

Published in SportsBusiness Daily Global on 08 / 16 / 17

Premier League shirt sponsorship has "changed beyond recognition since the days when Queens Park Rangers promoted Classic FM and Blackburn Rovers McEwan's Lager," according to Jack Pitt-Brooke of the London INDEPENDENT. Just as the league has "mode...

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Tags: Marketing and Sponsorship, United Kingdom

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