Featured Story

Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

09/16/13
FIFA Signs With With Gazprom, Coca-Cola

Russian state-owned gas company Gazprom "signed a deal Saturday to sponsor FIFA for a four-year period," including when Russia hosts the World Cup in '18, according to R-SPORT. Gazprom CEO Alexei Miller declined to specify how much Gazprom was paying to sponsor FIFA, saying only that "the sum reflec ...

Tags: Marketing and Sponsorship, Russia

09/16/13
Abu Dhabi Airports To Sponsor Al Ain

UAE Pro-League side Al Ain "announced on Sunday a three-year sponsorship deal with Abu Dhabi Airports," according to Thomas Billinghurst of GULF NEWS. The current UAE league champions "are also expected to announce another major sponsorship deal within the coming weeks." Al Ain's tie-up with ADA "ma ...

Tags: Marketing and Sponsorship, Middle East

09/16/13
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has extended its premium partnership with financial institute Volksbank for the '13-14 season. The bank's logo will be featured on the players' helmets. In addition, Volksbank will receive a presence on the club's website and its social-media channels ...

Tags: Marketing and Sponsorship

09/13/13
Sunderland Signs Deal With Tanzania

EPL Sunderland has "signed an innovative business partnership with Tanzania" which sees the East African country become the club’s official destination partner, according to the SUNDERLAND ECHO. Tourism "is a major part of the Tanzanian economy and the partnership aims to use the worldwide pub ...

Tags: Marketing and Sponsorship, Australia

09/13/13
Marketplace Roundup

Bundesliga club Hamburg SV has signed a sponsorship deal with BlackBerry as the official presenter of the Bundesliga standings on the video screen at the Imtech Arena. In addition, BlackBerry will activate various social media campaigns for fans ( Hamburg SV ). ... The Hamburg Marathon "has ext ...

Tags: Marketing and Sponsorship

09/12/13
Murray, Fuller Form Management Team

Tennis player Andy Murray has set up a management company called 77 with XIX Entertainment Founder Simon Fuller in a partnership that "goes beyond their current deal," according to Kevin Mitchell of the London GUARDIAN. The London-based company, inspired by the 77-year absence of a Wimbledon men's s ...

Tags: Marketing and Sponsorship, United Kingdom

09/12/13
Football Alcohol Advertising Spotlighted

Researchers have called for much tighter government restrictions or even a ban on the marketing of alcohol during televised football matches, "arguing that the messages are seen by and affect millions of children," according to Alok Jha of the London GUARDIAN. Their research suggests that  ...

Tags: Marketing and Sponsorship, United Kingdom

09/12/13
Marketplace Roundup

The German Hockey League (DEL) has signed a new partnership with Dorint Hotels & Resorts ahead of its 20th anniversary season. The two parties agreed to a three-year deal. Dorint's logo will be featured on the equipment of about 50 official DEL referees and linesmen ( DEL ). ... DEL club Hamburg ...

Tags: Marketing and Sponsorship

09/11/13
Panasonic Wants To Extend Olympics Deal

Panasonic "would like to extend its long-running Olympic sponsorship to take it up to 2020 when Tokyo will host the Games," according to Klaus Lauer of REUTERS. Panasonic "has been a sponsor of the Games since 1987, providing cameras used to relay the action to sports fans around the world and big s ...

Tags: Marketing and Sponsorship, Japan

09/11/13
Top Sponsors Call For Anti-Doping Law

Germany's top sponsors "are calling for an anti-doping law," according to SPOX. The association of German top sponsors, S20, said, "As sponsors we are interested in investing money into a clean, manipulation-free platform." S20 includes companies such as Deutsche Telekom, Coca-Cola, McDonald's, adid ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug