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Unicredit To End Champions League Sponsorship After '17-18 Season

Published in SportsBusiness Daily Global on 01 / 18 / 17

Italian bank Unicredit "will not renew its deal with UEFA as an official Champions League sponsor," according to Radomsky & Rexer of SÜDDEUTSCHE ZEITUNG. Unicredit CEO Jean-Pierre Mustier said that the company will not renew its contract with UEFA, which is set to expire in '18. He said, "T...

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Tags: Marketing and Sponsorship, Europe

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