Featured Story

Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

12/10/13
Emirates Sponsorship Most Recognized

Emirates' sponsorship of Arsenal FC is the most recognized amongst sports fans in the U.K., a new study has found. Repucom's Sponsorlink study has found that among people attending sports events in the U.K., 88% are aware that Emirates owns the naming rights to Arsenal's home stadium. Awar ...

Tags: Marketing and Sponsorship

12/10/13
Austrian Bundesliga Rejects Sponsorship

The Austrian football Bundesliga on Thursday "turned down an offer from an unnamed bookmaker to become the title sponsor of the country's top two football leagues," according to the KURIER. Bundesliga President Hans Rinner said that the "rejection is based on financial reasons." Rinner: "The financi ...

Tags: Marketing and Sponsorship, Europe

12/10/13
Aspire, Infront Announce Joint Venture

Aspire Katara Investment and Infront Sports & Media have announced a joint venture to target the growing sports marketing business in the Gulf Cooperation Council region. The company will operate with immediate effect under the name AspireInfront from its new premises in Doha, Qatar. The first p ...

Tags: Marketing and Sponsorship, Middle East

12/10/13
Rooney Joins Samsung Galaxy Campaign

ManU and England striker Wayne Rooney "has been selected to feature in Samsung's new Galaxy 11 marketing campaign," according to SOCCEREX. Rooney joins Lionel Messi, Iker Casillas, Mario Götze and Radamel Falcao on a team of top football players from around the world who wi ...

Tags: Marketing and Sponsorship, United Kingdom

12/10/13
Marketplace Roundup

The Australian Rugby Union announced HSBC as the official banking partner of the Qantas Wallabies. The deal will see HSBC align with ARU from '14-16. The deal extends the involvement of HSBC in rugby internationally. In addition to being the naming-rights partner of the 2013 British & Irish ...

Tags: Marketing and Sponsorship

12/09/13
England Captain Has Commercial Plan

England Rugby Union captain Chris Robshaw says his personal sponsorships are based on the twin criteria of brands which are “market leaders” and “setting trends.” Robshaw made his senior int'l debut in '09, and his rise to captaining the England team in '12 has helped him lan ...

Tags: Marketing and Sponsorship, United Kingdom

12/09/13
Sponsorships Lag For Women's Cyclists

A women's cycling race with "the most prestigious line-up" of female riders ever to compete in Britain has "failed to secure a single sponsor after searching for more than four months," according to Emily Dugan of the London INDEPENDENT. The Women's Tour, which is scheduled to go around England for ...

Tags: Marketing and Sponsorship, United Kingdom

12/09/13
Sydney FC, De Lorenzo Haircare Partner

Australian women's football side Sydney FC has signed a "sponsorship deal with Australian hair products manufacturer De Lorenzo," according to SOCCEREX. The brand becomes the "sleeve and shorts sponsor of the Westfield W-League team" ahead of its Int'l Women’s Club Championship "third and four ...

Tags: Marketing and Sponsorship, Australia

12/09/13
Marketplace Roundup

Sports marketing agency Euromericas, the "leading marketing agency in Latin America and the No. 5 marketing agency globally," will launch a program in Spain in '14 to "help the economics of Spanish clubs though a card for team members." The card will "allow fans who purchase it to buy and obtain ben ...

Tags: Marketing and Sponsorship

12/06/13
GM To Pull Chevy Brand From Europe

General Motors announced "its sponsorship deals with Liverpool FC and Manchester United would not be affected in the wake of its decision to pull the Chevrolet brand from Europe" in '15, according to Sebastian Joseph of MARKETING WEEK. Despite the withdrawal, GM said that there would be a "level of ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug