Featured Story

Air New Zealand Renews Backing Of All Blacks Rugby Team Through '20

Published in SportsBusiness Daily Global on 07 / 07 / 15

Air New Zealand confirmed its support for the New Zealand national rugby team for another five years, re-signing as a major sponsor of New Zealand Rugby through '20. The "Crazy about Rugby" airline, which has been a sponsor of rugby in New Zealand for more than two decades and an official partn...

Read More

Tags: Marketing and Sponsorship, Australia

More Stories

07/15/14
England Women's Cricket, Kia Partner

The England women's cricket team has signed its "first standalone sponsorship agreement," a two-year partnership with Kia Motors, according to the BBC. The England & Wales Cricket Board "would not disclose the exact value" of the deal, but said that it was worth more than six figures per year. O ...

Tags: Marketing and Sponsorship, United Kingdom

07/15/14
Adidas To Sell New Germany Jersey

Adidas "will reportedly start selling the new jersey of the German national team, now with four stars on the chest, by mid-week," according to the SID. An adidas spokesperson said that the production of the new jerseys and fan shirts "started in China overnight after Germany's 1-0 win over Argentina ...

Tags: Marketing and Sponsorship, Europe

07/15/14
Brands Celebrate Germany's Victory

Brands including adidas, Budweiser, Beats by Dre, Visa and Lufthansa "have taken to social media to celebrate Germany's 1-0 victory over Argentina" in Sunday's World Cup final, according to Alex Brownsell of MARKETING MAGAZINE. Adidas "is particularly delighted with the events" -- it is the shirt ...

Tags: Marketing and Sponsorship

07/15/14
Marketplace Roundup

Sport marketing firm W sportsmedia launched on Friday with a head office in Stockholm, Sweden. The company will work across the sport marketing field and be divided into W Athletes, W Events, W Productions and W Academy. The exec management in W sportsmedia consists of CEO David Nilsson, Head of W P ...

Tags: Marketing and Sponsorship

07/14/14
Nike Football Showing Signs Of Success

The Nike swoosh was not "prominently displayed on the jerseys of either Argentina or Germany," both sponsored by adidas, according to Darren Heitner of FORBES. Nike’s "risk everything" campaign, however, "was never only about sponsoring enough teams to give the brand a fair shot of gaining exp ...

Tags: Marketing and Sponsorship

07/14/14
ATP Extends Lacoste Deal Through '15

The ATP has announced a two-year renewal of its partnership with fashion brand Lacoste. The brand will continue to dress the line judges at the season-ending Barclays ATP World Tour Finals at The O2 in London until '15. Beyond the on-court brand exposure, Lacoste's benefits include a private hospita ...

Tags: Marketing and Sponsorship, Europe

07/14/14
Marketer James Freedman Reflects

Digital marketing agency Zone Founder & CEO James Freedman's clients include Tesco, BT and ChildLine, according to Natalie Graham of the FINANCIAL TIMES. Zone is "currently delivering Coca-Cola GB's digital activity for the World Cup." The company employs 160 staff, with offices in London, Brist ...

Tags: Marketing and Sponsorship, United Kingdom

07/14/14
Marketplace Roundup

Adidas is "no strangers to producing pretty epic football adverts," so it is "no surprise" that the brand released a spot titled "The Final" ahead of Sunday's World Cup final between adidas-sponsored sides Germany and Argentina. The ad calls on "both sets of players to 'give everything a ...

Tags: Marketing and Sponsorship

07/11/14
Sky Signs On As Naming-Rights Partner

Austria's second-tier football league, Erste Liga, "has signed a new title and main sponsorship deal with pay-TV operator Sky Austria," according to 90 MINUTEN. The league "announced the multi-year partnership at its club conference in Vienna" on Thursday. The deal, which also includes naming rights ...

Tags: Marketing and Sponsorship, Europe

07/11/14
Adidas Tops Nike In World Cup Final

With adidas sponsoring both teams in Sunday's World Cup final, it "has declared victory over U.S. rival Nike," according to Emma Thomasson of REUTERS. The two companies "dominate" a football kit industry worth more than $5B a year, sharing more than 80% of the market for many products. Adidas will b ...

Tags: Marketing and Sponsorship, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug