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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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03/13/13
Marketplace Roundup:

German Hockey League (DEL) club Augsburg Panther extended its sponsorship deal with hair style chain Top Hair. The family-owned business has been a partner of the club since '97. The Top Hair logo will continue to be featured on the club's jersey and on the ice ( Augsburg Panther ). ... Virgin Activ ...

Tags: Marketing and Sponsorship

03/12/13
ManU Seeks World's Biggest Sponsorship

ManU "may still be smarting from its eviction" in the Champions League, but the club "is hoping to recover financially with what could be the most valuable sponsorship deal in sporting history," according to David Robertson of the LONDON TIMES. Insiders said execs from ManU and Nike will "begin deta ...

Tags: Marketing and Sponsorship, United Kingdom

03/12/13
Red Bull Takes Over DEL's EHC Munich

Austrian energy drink producer Red Bull "has officially entered German hockey and will take over German Hockey League (DEL) club EHC Munich on May 1," according to the SALZBURGER NACHRICHTEN. The shares of current club shareholder Michael Phillips "will be acquired by the company of billionaire Di ...

Tags: Marketing and Sponsorship, Europe

03/12/13
McLaren Extends TAG Heuer Sponsorship

Swiss watch manufacturer TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes F1 team, and the partnership will be extended to include McLaren Automotive. The partnership will support McLaren's "Young Driver Development Programme," a program to identify and supp ...

Tags: Marketing and Sponsorship, United Kingdom

03/12/13
BT To Sponsor CityGames Manchester

BT is the new title sponsor of the Great CityGames Manchester. The event, now in its fifth year, will be held on May 25 and will see Olympic and Paralympic champions competing in the city center. This will be the first year Paralympians will compete. Olympic Gold Medalists Greg Rutherford (GB) and ...

Tags: Marketing and Sponsorship, United Kingdom

03/12/13
Marketplace Roundup

Germany-based logistics company DHL and F1 have extended their global partnership. The deal, which will see DHL maintain its official logistics and global partner designations, continues a partnership that began in '04. DHL will also continue to sponsor the DHL Fastest Lap Award in recognition of th ...

Tags: Marketing and Sponsorship

03/11/13
Itaú To Sponsor ATP 500 In Brazil?

Brazilian financial institution Itaú "is in advanced conversations" to sponsor the two ATP tournaments on Brazilian ground, according to Guilherme Costa of MAQUINA DO ESPORTE. The most advanced talks are with marketing agency IMX, which will organize the ATP 500 event that will make its way t ...

Tags: Marketing and Sponsorship, Brazil

03/11/13
Marketplace Roundup

The Chinese Super League has agreed to a multi-year sponsorship deal with Samsung that will see the electronics company become an official partner of the league. The agreement covers several areas of category exclusivity including hand-held devices, PC, TV and home appliances ( CSL ). ... EPL Queens ...

Tags: Marketing and Sponsorship

03/08/13
Interest In Rodman Heats Up

Dennis Rodman has received numerous endorsement deal offers, including many from non-U.S. companies, since the news broke about his meeting with North Korea leader Kim Jong-un, Rodman’s agent, Darren Prince, told SportsBusiness Journal Thursday. “If I wanted to sign a dozen deals by Mond ...

Tags: Marketing and Sponsorship, Asia, North America

03/08/13
Lotus F1 Signs Sponsorship With CNBC

Lotus F1 Team announced CNBC as its official business media partner. The new agreement will allow Lotus F1 Team partners advertising exposure on its int'l network, which reaches 390 million people. This new relationship builds on the team's recent partnerships with Microsoft, Unilever and Coca-Cola. ...

Tags: Marketing and Sponsorship, United Kingdom

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