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Hull City Announces Four-Year Kit Deal With Umbro Beginning In June

04 / 23 / 14

EPL side Hull City and Umbro "have signed a new lucrative four-year partnership deal" beginning in June, according to the HULL DAILY MAIL. The strip for the '14-15 season "is expected to be unveiled in June." It is unclear what club badge will appear on the strip "because of the continued doubt over...

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Tags: Marketing and Sponsorship, United Kingdom

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Thiago Silva, IMX Agree To Deal

Ligue 1 Paris St. Germain captain Thiago Silva has "signed an exclusive representation deal" with Brazilian sports marketing agency IMX, according to SPONSORING. IMX is IMG's Brazilian subsidiary. IMG Paris' office will overlook Silva's deals in the French market. Talent VP Cecilia Yoshizawa sa ...

Tags: Europe, Marketing and Sponsorship

03/14/13
Ebony Profiles Dwyane Wade's Business

NBA Miami Heat player Dwyane Wade is “busy building an impressive business empire of his own design, whether it’s inking a sneaker deal in China; endorsing products for various U.S. partners in the beverage, snack, jewelry, or apparel industries; promoting his book ... or just generally ...

Tags: Asia, Marketing and Sponsorship

03/14/13
Project In U.K Looks For Comms Help

Sport England is building a roster of PR and sponsorship agencies to "encourage the public to engage with grassroots sport over the next four years," according to Loulla-Mae Eleftheriou-Smith of PR WEEK. The National Lottery and the Exchequer awarded £1B ($1.5B) of funding to the body in ...

Tags: United Kingdom, Marketing and Sponsorship

03/13/13
Nike, Roma Close To Long-Term Deal

Nike and Serie A club AS Roma are "set to sign a long-term agreement" for the sport’s manufacturer to produce market apparel for the club around the globe, according to Donovan & Panja of BLOOMBERG. Nike will replace BasicNet SpA’s Kappa brand, which has been the team’s technic ...

Tags: Marketing and Sponsorship, Europe

03/13/13
Edgbaston Ground Set For Re-Branding

Birmingham's Edgbaston cricket ground is set to be renamed in a £4M ($6M) bid to "take the city’s name around the world," according to the BIRMINGHAM MAIL. The arena "will be formally known as the City of Birmingham Edgbaston Stadium" under a 10-year sponsorship deal with the council. Th ...

Tags: Marketing and Sponsorship, United Kingdom

03/13/13
Marketplace Roundup:

German Hockey League (DEL) club Augsburg Panther extended its sponsorship deal with hair style chain Top Hair. The family-owned business has been a partner of the club since '97. The Top Hair logo will continue to be featured on the club's jersey and on the ice ( Augsburg Panther ). ... Virgin Activ ...

Tags: Marketing and Sponsorship

03/12/13
ManU Seeks World's Biggest Sponsorship

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Tags: Marketing and Sponsorship, United Kingdom

03/12/13
Red Bull Takes Over DEL's EHC Munich

Austrian energy drink producer Red Bull "has officially entered German hockey and will take over German Hockey League (DEL) club EHC Munich on May 1," according to the SALZBURGER NACHRICHTEN. The shares of current club shareholder Michael Phillips "will be acquired by the company of billionaire Di ...

Tags: Marketing and Sponsorship, Europe

03/12/13
McLaren Extends TAG Heuer Sponsorship

Swiss watch manufacturer TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes F1 team, and the partnership will be extended to include McLaren Automotive. The partnership will support McLaren's "Young Driver Development Programme," a program to identify and supp ...

Tags: Marketing and Sponsorship, United Kingdom

03/12/13
BT To Sponsor CityGames Manchester

BT is the new title sponsor of the Great CityGames Manchester. The event, now in its fifth year, will be held on May 25 and will see Olympic and Paralympic champions competing in the city center. This will be the first year Paralympians will compete. Olympic Gold Medalists Greg Rutherford (GB) and ...

Tags: Marketing and Sponsorship, United Kingdom

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