Featured Story

David Beckham To Be Featured In New Edition Of Pro Evolution Soccer

Published in SportsBusiness Daily Global on 08 / 22 / 17

David Beckham signed up "to be exclusively featured in the new edition of Pro Evolution Soccer," according to Amitai Winehouse of the London DAILY MAIL. The former ManU and Real Madrid player will join Usain Bolt, who has also been announced for PES 2018, "in the latest edition of Konami's football ...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

08/03/16
Emerge Embraces Rio 2016 Hype

With two of Emerge Sports Management’s three clients heading to the Olympic Games, the Rio 2016 hype is something the new female-focused agency is quick to embrace. The agency, a partnership between 100and10% and investment group ESRG announced the signing of Team GB athletes judoka Nekoda Dav ...

Tags: Marketing and Sponsorship, United Kingdom, Brazil

08/03/16
Bahrain Cycling Project Partners With Merida

Bike manufacturer Merida "joined forces with the Bahrain cycling project to create the Bahrain-Merida Pro Cycling Team," according to CYCLING NEWS. Lampre-Merida Manager Brent Copeland "will manage the team next season with Vincenzo Nibali widely expected to be the team’s general classificatio ...

Tags: Marketing and Sponsorship, Middle East

08/03/16
TVR To Sponsor Welsh Side Ebbw Vale

British sports car manufacturer TVR has announced it will become Welsh Championship side Ebbw Vale RFC's "main sponsor for next season," according to Heledd Pritchard of WALES ONLINE. This comes after the company "chose Ebbw Vale as the location of its new factory earlier this year, where it will ma ...

Tags: Marketing and Sponsorship, United Kingdom

08/03/16
Marketplace Roundup

Online gambling company Fruity King "has reportedly emerged as the front runner" in the race to become Everton 's new shirt sponsor and it "could be poised to agree what would be the biggest shirt sponsorship deal in the Toffees' history."  ...

Tags: Marketing and Sponsorship

08/02/16
Bayern Signs Global Deal With EA Sports

Bayern Munich has added a new global partner to its sponsorship roster after signing a long-term agreement with EA Sports. The Bundesliga club announced the new partnership with the U.S. video game developer on Monday in N.Y. Bayern Munich and EA Sports will work together on cross-marketing and cont ...

Tags: Marketing and Sponsorship, Europe, North America

08/02/16
ANZ To Sponsor NZ Netball

ANZ and Netball New Zealand announced that ANZ will continue its commitment to the advancement of netball as a sponsor of New Zealand’s new ANZ Netball Elite League for the next three years. ANZ has been a principal sponsor of the ANZ Championship for its nine years of competition since ' ...

Tags: Marketing and Sponsorship, Australia

08/02/16
Juventus Signs Deal With Sisal

Serie A club Juventus signed a partnership with betting company Sisal Matchpoint in a regional sponsorship deal, according to SOCCEREX. Sisal will become "the official Italian betting partner of the club, in a single season deal." The betting company will receive brand exposure inside the ...

Tags: Europe, Marketing and Sponsorship

08/02/16
Everton Inks Deal With William Hill

William Hill penned a two-year deal with EPL side Everton to become the club's official European betting partner, according to Ted Menmuir of SBC NEWS. Beginning with the upcoming season, the new partnership will see Everton link up with Willi ...

Tags: Marketing and Sponsorship, United Kingdom

08/02/16
PSG Sponsors Taking Advantage Of Tour

For its “Paris Loves US” American tour, Paris St. Germain has been “playing the sponsors game,” according to Alexandre Bailleul of SPORTBUZZ BUSINESS. Budweiser, EA Sports and tire brand Achilles are profiting from the players being in the U.S. by “producing conten ...

Tags: Marketing and Sponsorship, North America

08/02/16
Marketplace Roundup

League Championship side Derby County  announced Avon Tyres  as the club's back of shirt and shorts sponsor for the upcoming season. The sponsorship agreement will see the Avon Tyres logo appear on the back of Derby's first-team shirts and shorts for the entire campaign ( Derby County ). ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug