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Sport England Releases New 'This Girl Can' Ad, Aims To Appeal To Wider Audience

Published in SportsBusiness Daily Global on 02 / 27 / 17

The second film installment of Sport England's "This girl can" campaign "broadens its scope to get more women exercising," according to Gurjit Degun of CAMPAIGN LIVE. The ad created by FCB Inferno "appeals to a wider age range of women between 14 and 60, compared with those between 14 and 40 when it...

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Tags: Marketing and Sponsorship, United Kingdom

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Barcelona and UNICEF on Thursday agreed to extend their partnership through '20. In the club's 10th year working with UNICEF, Barcelona will increase its annual donation to the charity from €1.5M ($1.65M) to €2M ($2.2M) ( Barcelona ). ... Serie A side Juventus expanded ...

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02/25/16
Mexico GP Plans To Keep F1esta Going

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02/25/16
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Tags: Marketing and Sponsorship, United Kingdom

02/25/16
Under Armour Ad Features ManU's Depay

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02/25/16
Domino's, BeIN Sports Renew Partnership

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Tags: Europe, Marketing and Sponsorship

02/25/16
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02/24/16
Deals Hard To Find For Olympic Athletes

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