Featured Story

Watch Brand Omega To Continue Sponsorship Of Team New Zealand For '17 America's Cup

Published in SportsBusiness Daily Global on 05 / 22 / 15

Long-term Team New Zealand sponsor Omega on Thursday announced its continued sponsorship of the team in its challenge for the 35th America's Cup in '17. It is the second major sponsor of the team to renew its commitment in as many weeks along with Emirates. As commemoration of Omega's support for Em...

Read More

Tags: Marketing and Sponsorship, Australia

More Stories

06/12/14
Marketplace Roundup

Handball Bundesliga (HBL) club SG Flensburg-Handewitt has signed a new three-year shirt sponsorship deal with furniture store Dänisches Bettenlager. The company's logo will be featured on the club's jersey through the end of the '16-17 season. Dänisches Bettenlager is replacing online bett ...

Tags: Marketing and Sponsorship

06/11/14
Nike Introduces 'The Last Game' Ad

Nike on Monday "released part three of its #riskeverything campaign, an animated feature that is part 'The Incredibles,' part 'The Avengers,' and part Dream Team," football edition, according to Allan Brettman of the OREGONIAN. The five-minute animated video features Nike-wearing/endorsing foot ...

Tags: Marketing and Sponsorship

06/11/14
DHL Partners With Rugby Canada

DHL will become the official logistics partner of Rugby Canada beginning in '15. The deal, which will see DHL provide shipping services for the men's and women's teams, is effective immediately. DHL will also support Rugby Canada's commercial activities, shipping merchandise to Canadian stores and s ...

Tags: Marketing and Sponsorship, North America

06/11/14
Deltatre Announces WC Involvement

Deltatre announced its involvement in the coverage of the 2014 FIFA World Cup tournament. With a set of digital, media and broadcast services as well as on-venue operations, deltatre will be working from Brazil as well as from its headquarters in Turin. In addition to the redesign and development of ...

Tags: Marketing and Sponsorship, Brazil

06/11/14
Marketplace Roundup

The Iveco Daily will be the TT Assen title sponsor, Dorna Sports announced. Iveco will have trackside advertising and banners around the MotorLand Aragon circuit during the MotoGP weekend ( MotoGP ). ... Ligue 1 FC Lorient agreed to a three-year kit deal with adidas, which will "provide all playing ...

Tags: Marketing and Sponsorship

06/10/14
Adriana Lima Stars In Kia World Cup Ads

Kia Motors America has teamed with Brazilian supermodel Adriana Lima ahead of the World Cup for a dual-language marketing campaign titled "For One Month, Let’s All be Fútbol Fans." The initiative includes TV, print, digital, social, point-of-sale and radio components. Kia will serv ...

Tags: Marketing and Sponsorship, North America

06/10/14
Huawei Re-Signs With Canberra Raiders

National Rugby League club Canberra Raiders has re-signed "major sponsor" Huawei for next season, according to Jon Tuxworth of the SYDNEY MORNING HERALD. The club is "hopeful it will receive its hopes of playing a premiership match against Manly" in the company's home of China as soon as next year. ...

Tags: Marketing and Sponsorship, Australia

06/10/14
Paddy Power Causes Stir With Ad

Paddy Power "caused a stir over the weekend with a social media stunt that implied it had cleared a section of the Amazon rainforest as part of its World Cup marketing campaign," according to Alex Brownsell of MARKETING MAGAZINE. The bookmaker "posted aerial images of a rainforest which appeared to ...

Tags: Marketing and Sponsorship, United Kingdom

06/10/14
More FIFA Sponsors Speak Out

Hyundai has become the latest top-tier World Cup sponsor to call for a "thorough investigation" into allegations that corruption and bribery played a part in the decision to award the hosting of the '22 event to Qatar, according to Rob Williams of the London INDEPENDENT. In total, five of the six FI ...

Tags: Marketing and Sponsorship, Middle East

06/10/14
Marketplace Roundup

ManU announced a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm to become the club's official pharmaceutical company in South Korea and Vietnam. ManU imagery will be placed on Cho-A Pharm's products ( ManU ). ... McCain, the largest producer of frozen French fries in Fran ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug