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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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Marketplace Roundup

Basketball Bundesliga (BBL) club Fraport Skyliners have agreed to a new partnership with energy supplier Mainova AG. The new premium partner will become the club's presenting partner for its free livestream, which can be accessed on fraport-skyliners.de, beko-bbl.de and tv.sport1.de ( Fraport Skylin ...

Tags: Marketing and Sponsorship

Brighton & Hove Albion Signs Shirt Deal

League Championship Brighton & Hove Albion has signed a "record deal" with American Express to be its new shirt sponsor from next season, according to THE ARGUS. The Seagulls are not revealing what the multi-year agreement is worth, but CEO Paul Barber has "described it as the biggest in the clu ...

Tags: United Kingdom, Marketing and Sponsorship

Accenture Considers Move Into Cycling

Management consultant Accenture is "considering a move into cycling sponsorship and is expected to renew its sponsorship as the official technology partner of the RBS 6 Nations rugby tournament," according to John Reynolds of MARKETING MAGAZINE. The U.K. arm of Accenture initially signed up as an RB ...

Tags: Marketing and Sponsorship, United Kingdom

NRL Sharks Finally Lands Sponsor

Tynan Motor Group has "stepped up and offered" to become National Rugby League club Cronulla's major sponsor in a "rare piece of positive news for the embattled club," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Sutherland shire car dealership is "prepared to fill the void" for t ...

Tags: Marketing and Sponsorship, Australia

IPL Club To Launch Cricket Kits For Fans

Indian Premier League Chennai team Chennai Super Kings, backed by India Cements, is "planning to launch cricket kits for its fans," according to Gireesh Babu of BUSINESS STANDARD. An India Cements senior official said that the initiative "is expected to bring in" Rs 2 crore ($368,290) to its topline ...

Tags: Marketing and Sponsorship, India

Thiago Silva, IMX Agree To Deal

Ligue 1 Paris St. Germain captain Thiago Silva has "signed an exclusive representation deal" with Brazilian sports marketing agency IMX, according to SPONSORING. IMX is IMG's Brazilian subsidiary. IMG Paris' office will overlook Silva's deals in the French market. Talent VP Cecilia Yoshizawa sa ...

Tags: Europe, Marketing and Sponsorship

Ebony Profiles Dwyane Wade's Business

NBA Miami Heat player Dwyane Wade is “busy building an impressive business empire of his own design, whether it’s inking a sneaker deal in China; endorsing products for various U.S. partners in the beverage, snack, jewelry, or apparel industries; promoting his book ... or just generally ...

Tags: Asia, Marketing and Sponsorship

Project In U.K Looks For Comms Help

Sport England is building a roster of PR and sponsorship agencies to "encourage the public to engage with grassroots sport over the next four years," according to Loulla-Mae Eleftheriou-Smith of PR WEEK. The National Lottery and the Exchequer awarded £1B ($1.5B) of funding to the body in ...

Tags: United Kingdom, Marketing and Sponsorship

Nike, Roma Close To Long-Term Deal

Nike and Serie A club AS Roma are "set to sign a long-term agreement" for the sport’s manufacturer to produce market apparel for the club around the globe, according to Donovan & Panja of BLOOMBERG. Nike will replace BasicNet SpA’s Kappa brand, which has been the team’s technic ...

Tags: Marketing and Sponsorship, Europe

Edgbaston Ground Set For Re-Branding

Birmingham's Edgbaston cricket ground is set to be renamed in a £4M ($6M) bid to "take the city’s name around the world," according to the BIRMINGHAM MAIL. The arena "will be formally known as the City of Birmingham Edgbaston Stadium" under a 10-year sponsorship deal with the council. Th ...

Tags: Marketing and Sponsorship, United Kingdom

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