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O2 Rebrands Stores With England Rugby's Red Rose Ahead Of Rugby World Cup

Published in SportsBusiness Daily Global on 08 / 31 / 15

O2 "is rebranding its 377 high street stores with England Rugby's red rose as part of its campaign leading up to the Rugby World Cup in September," according to Michelle Perrett of CAMPAIGN LIVE. The mass store rebrand "is the first time the O2 logo has been altered in such a way since the brand was...

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Tags: Marketing and Sponsorship, United Kingdom

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