Featured Story

Executive Transactions

Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

Read More

Tags: People and Pop Culture

More Stories

11/26/13
British Cycling Extends FIAT Deal

British Cycling has signed a partnership extension with FIAT Group Automobiles UK as the official vehicle supplier through '16. FIAT has supported British Cycling since '09. The extension will see FIAT continue to provide a fleet of support vehicles to key aspects of British Cycling. Go-Ride Coaches ...

Tags: Marketing and Sponsorship, United Kingdom

11/26/13
Marketplace Roundup

FIFA has announced a sponsorship agreement with Labatt Breweries for the 2015 Women's World Cup in Canada. Labatt will receive extensive marketing rights within Canada for the event ( FIFA ). ... Premiership Rugby side Harlequins extended its partnership with brewer Greene King through the '16-17 se ...

Tags: Marketing and Sponsorship

11/25/13
LG Ends Formula One Deal

South Korean-based consumer electronics group LG announced on Thursday "the end of a five-year global partnership deal with Formula One," according to Alan Baldwin of REUTERS. An LG statement said the company would be "refocusing its sponsorship strategy towards regional platforms from 2014 onwards. ...

Tags: Marketing and Sponsorship

11/25/13
McIlroy Settles Dispute With Oakley

Rory McIlroy "has settled a legal dispute" with his former sponsor Oakley, according to Conor Humphries of REUTERS. McIlroy made the announcement Sunday "without disclosing the terms of the deal." McIlroy switched sponsors in January when he signed with Nike, prompting Oakley to "launch legal action ...

Tags: Marketing and Sponsorship, United Kingdom

11/25/13
Marketplace Roundup

ManU announced a four-year partnership with Maltese commercial bank Banif Bank. Banif Bank will produce a ManU credit card in Malta ( ManU ). ... Arsenal has "broadened its commercial portfolio by signing a two-year deal with Parisian fashion house Lanvin." Under the terms of the deal, Lanvin will b ...

Tags: Marketing and Sponsorship

11/23/13
FIFA, Adidas Extend World Cup Deal

FIFA and adidas formally announced an extension of their long-term sponsorship deal that gives the apparel maker official partner, supplier and licensee rights for the World Cup and all FIFA events through '30. Also, adidas will continue to supply the official match ball of the FIFA World Cup and pr ...

Tags: Marketing and Sponsorship

11/22/13
Pepsi Apologizes For Ronaldo Ad

Pepsi has apologized to Cristiano Ronaldo after posting "bizarre pictures on their official Facebook page in Sweden of the Portugal forward as a voodoo doll in various forms of distress," according to James Orr of the London INDEPENDENT. The "viral ads were posted on the day of the second-leg of the ...

Tags: Europe, Marketing and Sponsorship

11/22/13
Marketplace Roundup

German Athletics Marketing (DLM), the marketing agency of the German Athletics Federation (DLV), has reached a deal with Schmidt Media as the official media and technology partner of the DLV clubs. The cooperation will run through '18 ( DLV ). ... The German Basketball Federation (DBB) has signed a ...

Tags: Marketing and Sponsorship

11/21/13
Werder Bremen Extends Deal With Nike

Bundesliga club Werder Bremen "has renewed its deal with kit supplier Nike until '18," according to the KREISZEITUNG. Last week, it "was made public that Bremen and Nike will continue their partnership, and now all corresponding contracts have been signed" ( KREISZEITUNG, 11/20 ). BILD's Sonnenber ...

Tags: Marketing and Sponsorship, Europe

11/21/13
England Enjoying $600M Cricket Boost

English cricket is "turning onfield success into record commercial revenue as the national team seeks a run of victories not seen since the Victorian era," according to Ben Priechenfried of BLOOMBERG. Over the next four years, the England and Wales Cricket Board will earn about $600M from broadcast ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug