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JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

04 / 25 / 14

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children bet...

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Tags: Marketing and Sponsorship, Europe

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03/22/13
Gallen Replaced In Ad Campaign

New South Wales skipper Paul Gallen has been "removed from a major State of Origin advertising campaign amid uncertainty" over how deeply the Australian Sports Anti-Doping Authority investigation will affect his club side, Cronulla, according to Josh Massoud of the DAILY TELEGRAPH. Along with Maroon ...

Tags: Australia, Marketing and Sponsorship

03/22/13
Marketplace Roundup

Volkswagen has signed six former and current Brazilian footballers as brand ambassadors to celebrate the 60th anniversary of Volkswagen do Brasil. Volkswagen welcomes Pelé, Rivelino, Raí, Cafu, Lucas and Neymar to its brand ambassador team. The six players cover six decades of Brazilia ...

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03/21/13
Stihl Expands Sponsorship Of DTM Team

Germany-based chainsaw manufacturer Stihl has expanded its sponsorship of Mercedes-Benz in the German Touring Car Championship (DTM). The company, which has been a co-sponsor of the team since '09, is now the team's official car sponsor. The '13 Stihl Mercedes AMG C-Coupe will be painted in the comp ...

Tags: Marketing and Sponsorship, Europe

03/21/13
Wozniacki Promotes Underwear Line

Former world No. 1 tennis player Caroline Wozniacki "released new pictures wearing nothing but her own underwear line," according to YAHOO!. Wozniacki "released her own brand of smalls last year, but as the business savvy will do she has leaked another batch of snaps just to keep interest piqued and ...

Tags: Marketing and Sponsorship, Europe

03/21/13
Marketplace Roundup

The French Tennis Federation (FFT) and IBM have renewed their partnership for an additional four years. The two organizations have been partners for 28 years ( ITR MANAGER, 3/18 ). ... Emirates airline "will sponsor" the Barcelona Open tennis tournament in a deal, which runs until '18. This year&r ...

Tags: Marketing and Sponsorship

03/20/13
Cup Venue Gets Short-Term Sponsorship

One year after long discussions to allow alcoholic beverages to be sold in World Cup stadiums, one of the 12 arenas for the event "is due to receive the name of a beer brand," according to Nelson Barros Neto of FOLHA DE S. PAULO. The Arena Fonte Nova in Salvador, Brazil, will be renamed after beer b ...

Tags: Marketing and Sponsorship, Brazil

03/20/13
Marketplace Roundup

F1 Team Lotus has partnered with Columbia Records in an "innovative deal aimed at promoting music through the team's website and track activities." The company will provide free regular streaming playlists on the Lotus website. Furthermore, the iconic "Walking Eye" logo will feature on the bodywork ...

Tags: Marketing and Sponsorship

03/19/13
HSV Hamburg Extends Sponsorship Deals

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Tags: Marketing and Sponsorship, Europe

03/19/13
Eric Boullier: 'Business Is Good'

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Tags: Marketing and Sponsorship, Europe

03/19/13
Unilever Launches Lotus F1 Campaign

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