Featured Story

World Surf League Receives Interest From New Partners After Shark Attack

Published in SportsBusiness Daily Global on 08 / 04 / 15

The World Surf League has received massive interest from potential new media and commercial partners after the shark attack on Australian Mick Fanning. “Our phones have been ringing non-stop,” said Dave Prodan, VP of Communications for the WSL. While declining to name any of the int...

Read More

Tags: Marketing and Sponsorship, North America, Australia

More Stories

08/15/14
London Irish Partners With iPro Sport

Premiership rugby side London Irish on Thursday announced isotonic drinks brand iPro Sport as its new community rugby program presenting sponsor and its official isotonic drinks partner. iPro Sport will have naming rights on London Irish rugby camps and clinics and a branding presence in senior team ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/14
Hyundai Ends Hopman Cup Sponsorship

The Hopman Cup "has suffered a massive blow less than six months out from the 2015 tournament, with Hyundai ending its long-running sponsorship of the event," according to Bridget Lacy of the WEST AUSTRALIAN. Hyundai "has been a supporter of the mixed-teams event since its inception 26 years ago and ...

Tags: Marketing and Sponsorship, Australia

08/15/14
Marketplace Roundup

Second Bundesliga club Greuther Fürth has signed an early contract extension to its partnership with brewery Grüner Bier. The brewery extended its partnership with club, which was set to expire at the end of the '14-15 season, until '20 ( Greuther Fürth ). ... Tottenham has formed a y ...

Tags: Marketing and Sponsorship

08/14/14
Formula E Launches Global Campaign

The organizers of the all-electric FIA Formula E Championship unveiled its new global marketing campaign entitled "Drive the Future" with exactly one month to go until the opening round in Beijing on Sept. 13. Developed in conjunction with creative agency Dare, the new campaign launches Formula ...

Tags: Marketing and Sponsorship, Europe

08/14/14
Scottish Rugby Partners With A.G. Barr

Scottish Rugby announced Scottish soft drink manufacturer A.G. Barr as the club's official soft drink partner. The deal will see the Scotland national team, Scotland 7s team and the country’s two professional clubs, Glasgow Warriors and Edinburgh Rugby, supported for the next two seasons by A. ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/14
Holden Signs New Deal With HRT

A new multi-million dollar deal "will keep V8 legend the Holden Racing Team alive with embattled Australian car manufacturer Holden set to continue as the famous team’s major sponsor," according to James Phelps of the Sydney DAILY TELEGRAPH. Holden will continue its "proud history of touring c ...

Tags: Marketing and Sponsorship, Australia

08/14/14
QBE Insurance Extends AFL Swans Deal

Australian Football League side Sydney Swan's major sponsor QBE Insurance "is extending its multi-million dollar partnership" for another three years until the end of '19, but has warned that "it cannot guarantee its support of the Swans Academy if the rules surrounding how it functions continue to ...

Tags: Marketing and Sponsorship, Australia

08/14/14
Barclays Focuses On Grassroots Football

Barclays "is highlighting the parallels between grassroots football and the peak of the sport with a heart-warming TV advert to try to build excitement ahead of the new Premier League season," according to Sebastian Joseph of MARKETING WEEK. The 60-second spot for the league sponsor "launches on the ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/14
Marketplace Roundup

German Hockey League (DEL) side Cologne Sharks agreed to a partnership with NetCologne. The Cologne-based telecom company was a supporter of the club in the past and has been a longterm partner of its youth teams. NetCologne signed a four-year deal with the club and will become a partner of the firs ...

Tags: Marketing and Sponsorship

08/13/14
Nissan To Combat Brand Indifference

Nissan debuted its "Engineers of Excitement" campaign platform at Tuesday’s UEFA Super Cup match, "kicking off the brand’s lucrative four-year sponsorship of the Champions League with a 10 second teaser of what’s to come," according to THE DRUM. With "innovation and excitement lyin ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug