Featured Story

Dyke Says FA Will Not Bid For FIFA Events As Long As Blatter Is In Power

Published in SportsBusiness Daily Global on 07 / 23 / 14

Sepp Blatter’s power over FIFA is like that of North Korean dictator Kim Jong-Un, according to FA Chair Greg Dyke, who has called on football’s int'l governing body to introduce fixed terms of office for FIFA’s top execs and said the FA will not bid to host FIFA tournaments as long...

Read More

Tags: International Football, United Kingdom

More Stories

07/12/13
1860 Munich Close To Sign Deal With VW

Second Bundesliga club 1860 Munich "has reportedly signed a new title sponsorship deal with car manufacturer VW," according to Filippo Cataldo of the ABENDZEITUNG. 1860 Managing Dir Robert Schäfer "has reached a decisive breakthrough during his visit to Wolfsburg," where VW's headquarters are l ...

Tags: Marketing and Sponsorship, Europe

07/12/13
Louis Vuitton Wants Cup Refund

Longtime America's Cup sponsor Louis Vuitton, the "posh French retailer that has been a primary financial backer of the competition," wants $3M of its spend refunded "because so few teams have entered," according to Eric Young of the S.F. BUSINESS TIMES. A source said that the company's "initial spo ...

Tags: Marketing and Sponsorship, New Zealand, North America

07/12/13
Twitter To Auction World Cup Trends

The opening match of the 2014 FIFA World Cup in Brazil is 11 months away, "but Twitter is already mobilizing to sell lucrative ad packages pegged to it," according to Cotton Delo of AD AGE. Documents show that Twitter will be "conducting a blind auction overseen by PricewaterhouseCoopers to sell pro ...

Tags: Marketing and Sponsorship, Brazil

07/12/13
Marketplace Roundup

Bundesliga club FC Schalke 04 has signed a new sponsorship deal with home improvement store chain Bauhaus. The company will receive camera carpets next to both goals, a ticket allocation and ad space inside the arena. The deal was brokered by sports marketing agency Infront Sports & Media and wi ...

Tags: Marketing and Sponsorship

07/11/13
Murray Expected To Leap To No. 2

Andy Murray is predicted to become the world's second wealthiest tennis player by '18, from his current ranking at seventh, following his historic inaugural win at Wimbledon on Sunday. Wealth-X, the ultra high net worth intelligence firm, estimates that Murray will increase his future earnings by ...

Tags: Marketing and Sponsorship

07/11/13
Marketplace Roundup

Second Bundesliga club SC Paderborn has agreed to a new title sponsorship deal with online car-parts retailer kfzteile24. The two parties signed a two-year deal that provides kfzteile24 with ad space on boards at home games and its logo will be featured on the team's jersey. The deal was brokered by ...

Tags: Marketing and Sponsorship

07/10/13
Q&A With Adidas' Markus Baumann

Adidas, the world's No. 1 football brand and official partner of the 2014 FIFA World Cup, wants to break $2.6B in football sales in '14, up from more than $2.2B in '12. Adidas Senior VP of Global Football MARKUS BAUMANN talked to SBD Global about how the company wants to achieve those numbers, new ...

Tags: Marketing and Sponsorship, Europe

07/10/13
Under Armour VP Talks Growth Strategy

The Under Armour brand "has built awareness among athletes," and last year hit sales of $2B. Now, Under Armour "is on a vicious growth strategy to expand the business" outside the U.S. over the next three years and "double revenues" by '16. Under Armour Senior VP of Brand & Sports Marketing MAT ...

Tags: Marketing and Sponsorship, North America

07/10/13
FC Zürich Still Without Sponsor

Swiss Super League side FC Zürich "is still without a title sponsor with only a little more than a week until the start of the new season," according to the NEUE ZÜRCHER ZEITUNG. Club Technical Dir Marco Bernet said, "We currently don't have a title sponsor, but we are in negotiations." Be ...

Tags: Marketing and Sponsorship, Europe

07/10/13
Hsieh Eyes Sponsorship Switch

Chinese Taipei tennis player Hsieh Su-wei is "mulling giving up her citizenship to represent China's mainland, where she could receive a much bigger sponsorship deal," according to the AFP. Hsieh's father made the announcement after her "historic win" in the Wimbledon women's doubles contest. The "h ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug