Featured Story

Football League Agent Fees Fall By 18% During '13-14 Season

Published in SportsBusiness Daily Global on 08 / 29 / 14

The latest publication of Football League clubs' spending on agents' fees has revealed that clubs committed a total of £17.7M to agents during the '13-14 season, a reduction of 18% on the previous year (£21.5M). Championship clubs accounted for £14.7M of the total, with League One ...

Read More

Tags: International Football, United Kingdom

More Stories

08/23/13
VisitBritain Hires Gerrard In EPL Deal

VisitBritain "has extended its five-year partnership" with the Premier League through '16, according to Magda Ibrahim of MARKETING MAGAZINE. The new deal "will target football fans around the world who follow English football" with a season-long digital game to win a trip to the U.K. The campaign -- ...

Tags: Marketing and Sponsorship, United Kingdom

08/23/13
Marketplace Roundup

David Beckham "has stripped to his underwear for H&M once again, this time to promote the brand's autumn winter 2013 Bodywear collection." The images feature Beckham "posing in cotton loungewear and underwear from the collection in an old-style sports changing room." They are accompanied by a "b ...

Tags: Marketing and Sponsorship

08/22/13
Sharapova Name-Change Ploy Discussed

Maria Sharapova's plan to change her name to "Sugarpova" for the duration of the U.S. Open to promote her candy line "has received a mixed response from marketers and sports pundits," according to Magda Ibrahim of MARKETING MAGAZINE. M&C Saatchi Sport & Entertainment CEO Steve Martin "r ...

Tags: Marketing and Sponsorship, Russia

08/22/13
Deutsche Telekom Best-Known Sponsor

German telecom company Deutsche Telekom "is the best-known sponsor in 50 years of Bundesliga football," according to Ingo Rentz of HORIZONT. The Technical University Braunschweig has asked 4,041 people for a study on the occasion of the league's 50th birthday. Deutsche Telekom, the long-time title s ...

Tags: Marketing and Sponsorship, Europe

08/22/13
Viagogo To Countersue FC Schalke 04

Online ticket marketplace viagogo has reacted to the news that Bundesliga club FC Schalk 04 intends to sue the company for damages over a contract dispute from earlier this year. In a statement, viagogo Business Development Head Steve Roest said, "We have not received a lawsuit from Schalke, but w ...

Tags: Marketing and Sponsorship, Europe

08/22/13
Marketplace Roundup

Microsoft opened the Gamescom gaming conference in Cologne, Germany "with a series of announcements designed to boost the Xbox One's juddering PR machine." In a deal with Electronic Arts, "customers in Europe who pre-order the console before Christmas will receive a free digital copy of FIFA 14." Th ...

Tags: Marketing and Sponsorship

08/22/13
Besiktas, Vodafone Sign $145M Deal

Turkish side Besiktas and Vodafone have inked a 15-year, $145M sponsorship deal that "includes naming rights to the Istanbul football club’s new stadium and jersey advertisements," according to the HURRIYET DAILY NEWS. Vodafone Turkey CEO Gökhan Öğüt said, "This is not only Voda ...

Tags: Marketing and Sponsorship, Middle East

08/21/13
EPL Sides Land Bevy Of Betting Partners

The start of the Premier League season "has been accompanied by a flurry of club sponsorship action from online gaming and betting companies eager to tap into the Premier League fan base," according to Paul Nicholson of INSIDE WORLD FOOTBALL. The latest to announce a deal is newly promoted Crystal P ...

Tags: Marketing and Sponsorship, United Kingdom

08/21/13
Marketplace Roundup

EPL Everton has signed a two-year contract extension with EA Sports. Everton's Goodison Park ground will make "its first appearance in the game" when FIFA 14 launches on Sept. 27 ( SOCCEREX, 8/20 ). ... Bundesliga club Eintracht Frankfurt has extended its partnership with railroad company Deutsche ...

Tags: Marketing and Sponsorship

08/20/13
Sharapova Plays The Name Game

The world's richest female athlete, Maria Sharapova, is planning "the most audacious move of her career -- changing her surname to Sugarpova for the two-week duration of the US Open, in honour of her line of sweets," according to  Neil Harman of the LONDON TIMES. Sharapova is looking into a "qu ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug