Featured Story

TalkTalk Pledges To Pass On Price Cuts To Customers In BT's Broadband

Published in SportsBusiness Daily Global on 09 / 19 / 14

TalkTalk "has pledged to cut the price of fibre broadband for customers should regulatory proposals over access to BT’s network force the former telecoms incumbent to lower the wholesale cost," according to Daniel Thomas of the FINANCIAL TIMES. TalkTalk CEO Dido Harding said that "prices for f...

Read More

Tags: Media, United Kingdom

More Stories

09/24/13
Marketplace Roundup

Dubai Duty Free has expanded its commitment to the British Newbury Racecourse through a three-year renewal ( GULF NEWS, 9/21 ). ... Qatar Racing & Equestrian Club and Al Emadi Enterprises "have signed a five-year agreement, marking Al Emadi Enterprises as the sponsor of five editions of Prix J ...

Tags: Marketing and Sponsorship

09/23/13
Roger Federer Still Tops With Sponsors

Roger Federer "is no longer the world's highest-ranked player, but when it comes to raking in the money he has few peers," according to R. James Breiding of the N.Y. TIMES. Forbes ranks Federer’s wealth at $400M. He has earned a record $77M "in career winnings since he turned professional in 1 ...

Tags: Marketing and Sponsorship, Europe, North America

09/23/13
Deutsche Telekom Extends Baskets Deal

Basketball Bundesliga (BBL) club Telekom Baskets Bonn "has extended its title sponsorship deal with German telecom company Deutsche Telekom for another three years until '16," according to Gerhard Mertens of the GENERAL ANZEIGER. Deutsche Telekom Head of Sponsorships Stephan Althoff said, "We are lo ...

Tags: Marketing and Sponsorship, Europe

09/23/13
Marketplace Roundup

F1 team Caterham "has extended its engine-supply deal with French carmaker Renault for another three years." The U.K.-based team "will continue to use Renault engines through the end of the '16 season" ( Ö24, 9/22 ). ... Bundesliga club VfB Stuttgart, which celebrated its 120th birthday on Su ...

Tags: Marketing and Sponsorship

09/20/13
Club Targets Small, Medium Companies

German Hockey League (DEL) club Grizzly Adams EHC Wolfsburg has created a new sponsorship level, "Business Club," which targets small and medium-sized businesses. Through the Business Club, companies will be able to enter a sponsorship deal with the team starting at an annual fee of €499 ($675) ...

Tags: Marketing and Sponsorship, Europe

09/20/13
ManU Announces Two Bank Sponsorships

ManU announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank. The banking firms have signed five-year deals that will see them become the club's official financial service partners in their respective countries. As part of the separate agreements, both organizat ...

Tags: Marketing and Sponsorship, United Kingdom

09/20/13
Adidas Hopes To Re-Sign Bale

Real Madrid's Gareth Bale "is on the verge of signing another multi-million pound contract" less than three weeks after he became the world’s most expensive footballer, according to Charles Sale of the London DAILY MAIL. Adidas, with whom Bale has been associated since he was 16, is "hopeful" ...

Tags: Marketing and Sponsorship, Europe

09/20/13
Sports Matters Conference Focus On Asia

Advertisers in Asia "are gearing up" to spend billions of dollars on sports sponsorships in '14, which makes the inaugural Sports Matters conference "a timely one," according to Byravee Iyer of CAMPAIGN ASIA. ManU APAC Managing Dir Jamie Reigle "talked about the football club's business objectives i ...

Tags: Marketing and Sponsorship, Asia

09/20/13
Marketplace Roundup

The Rugby Football Union "has revealed that Heathrow Express is to be the new official principal partner of the England Sevens teams." Their logo "will now appear on the front of both the men’s and women’s playing shirts as part of a four-year deal," which also sees the company "become t ...

Tags: Marketing and Sponsorship

09/19/13
Olympiakos Ditches OPAP Sponsorship

Superleague Greece side Olympiakos has "pulled out of its sponsorship deal" with lottery and sports betting operator OPAP SA, according to Panos Bletsos of INSIDE WORLD FOOTBALL. The club made the decision soon after OPAP "changed ownership." OPAP "has been the sponsor kings of the Greek game for mo ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug