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Marketplace Roundup: Barcelona, Safeguard Partner In Asian Countries

Published in SportsBusiness Daily Global on 08 / 21 / 17

Barcelona named personal care brand Safeguard its official shower gel in China, Hong Kong, Macau and Taiwan until '19. The parties will work together to "promote sport and hygiene." Financial terms were not disclosed ( SOCCEREX, 8/17 ). Infront Sports & Media extended its partnershi...

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Tags: Marketing and Sponsorship

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