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Eurosport Launches Service Featuring Top Players Giving Fans US Open Wake-Up Call

Published in SportsBusiness Daily Global on 08 / 30 / 16

As part of its marketing campaign to promote its coverage of the US Open, Eurosport is helping fans across Europe wake up in time to see all the action from the US Open. Fans can choose a concierge style wake-up call from a number of players including Andy Murray, Garbiñe Muguruza, Angelique ...

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Tags: Marketing and Sponsorship, Europe

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09/28/15
Sky Sports Shows Off EPL Heritage

The competition between Sky Sports and BT Sport for the nation's football coverage has been "accompanied by a corresponding marketing battle," according to Shona Ghosh of MARKETING MAGAZINE. To celebrate the start of the new season, Sky "showed off its historical presence in the game" with a viral a ...

Tags: Marketing and Sponsorship, Europe

09/28/15
Arsenal Partners With Ethiopian Brewery

Arsenal is now the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its official beer sponsor. The three-year partnership will get Arsenal closer to its fans in Ethiopia and will focus on supporting Dashen Brewery's community-based initiatives ...

Tags: Marketing and Sponsorship, Africa

09/28/15
Marketplace Roundup

Dimension Data, a global ICT solutions and services provider, announced that it will become the new title partner of Ryder Cycling, which owns and managees Team MTN-Qhubeka p/b Samsung, Africa's only UCI professional continental cycling team. The team's new name will be Team Dimension Data ( Dimensi ...

Tags: Marketing and Sponsorship

09/25/15
Pietersen Takes Long-Term Approach

The key to maintaining sponsorship partnerships is not to discuss the finances at the start, according to England’s former star batsman, Kevin Pietersen, who also admitted for the first time that the England selectors were right not to recall him for the Ashes this summer. Pietersen has sponso ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

09/25/15
Newcastle Signs With Alcatel OneTouch

A-League side Newcastle Jets named global smartphone and tablet brand Alcatel OneTouch a major partner for the '15-16 season. The brand becomes the fourth major partner to establish a relationship with the club in the past three months, following Beechwood Homes, Inspirations Paint and the ...

Tags: Australia, Marketing and Sponsorship

09/25/15
Rugby Sponsors Make Presence Felt

Sponsors of individual teams "struggle for visibility" at the Rugby World Cup because of World Rugby's "understandable desire to maintain exclusivity for its global partners," according to Daniel Farey-Jones of MARKETING MAGAZINE. However, as "O2 in particular has demonstrated, Home Nations spo ...

Tags: Marketing and Sponsorship, United Kingdom

09/25/15
Scandal Could Affect VW Sponsorships

Experts warned on Thursday that the "emissions scandal engulfing German carmaker Volkswagen could have consequences for the Bundesliga," as the company "invests hundreds of millions of euros in German football annually," according to Wagner & Grohmann of REUTERS. The world's "biggest automa ...

Tags: Europe, Marketing and Sponsorship

09/24/15
UA Launches Football Campaign

Under Armour released its first global football campaign starring ManU player Memphis Depay, according to Khidr Suleman of PR WEEK. The campaign, titled "Slay your next giant," was developed in partnership with creative agency Droga5, which also worked on Under Armour's "I will what I want" and ...

Tags: Marketing and Sponsorship, United Kingdom

09/24/15
Marketplace Roundup

The Nigeria Football Federation said it would "soon sign a sponsorship deal with Oando, a leading integrated energy group in the country." NFF Marketing Committee Chair Emeka Inyama said that when signed, "the deal would boost youth football development and capacity building programs of the federati ...

Tags: Marketing and Sponsorship

09/23/15
LST Marketing New Brand

Indianapolis-based LST Marketing, LLC announced it has commenced operations under its new brand following the acquisition of Andretti Sports Marketing earlier this month. The new LST Marketing will feature expanded offerings, including creative services, automotive retail marketing, sponsorship acti ...

Tags: Marketing and Sponsorship, North America

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