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Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

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Tags: People and Pop Culture, United Kingdom, North America

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04/29/14
Marketplace Roundup

Spanish footballers Andrés Iniesta, Xabi Alonso, Pepe Reina, Santi Cazorla and Juanfran Torres starred in a new commercial for La Roja sponsor Movistar ahead of this summer's World Cup. The ad's slogan is "Nos esforzaremos tanto como vosotros" ("We will try as hard as you all") and "rec ...

Tags: Marketing and Sponsorship

04/28/14
World Cup Sponsors Seek Assurance

FIFA Marketing Dir Thierry Weil said that World Cup sponsors "are asking the Brazilian government how it will deal with street protests that might erupt during this year’s tournament," according to Panja & Biller of BLOOMBERG. During last year's Confederations Cup, Brazil "experienced the ...

Tags: Marketing and Sponsorship, Brazil

04/28/14
Chevrolet Named Brasileiro Sponsor

Chevrolet has agreed to a deal with the Brazilian Football Confederation (CBF) to take Brasileiro naming rights, according to SOCCEREX. Details of the General Motors-owned car brand’s partnership "have not been released." However, media reports in Brazil said that "it is likely to have signed ...

Tags: Marketing and Sponsorship, Europe

04/28/14
Nike Releases 'Winner Stays' Commercial

Nike on Friday released a commercial starring Real Madrid's Cristiano Ronaldo, Barcelona's Neymar, ManU's Wayne Rooney and Barcelona's Andrés Iniesta, among others, according to AS. The ad begins with kids in a park emulating top footballers while playing pickup football, followed by foo ...

Tags: Marketing and Sponsorship

04/25/14
JvM/Sports Creates Concept For Madrid

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children bet ...

Tags: Marketing and Sponsorship, Europe

04/25/14
Marketplace Roundup

Sony retailer Fifty One East "has renewed its deal" with the Qatar Football Association (QFA) to sponsor the Emir Cup for three more seasons. The knockout competition "brings together club’s from the top two tiers of Qatari domestic" football. The partnership originally began in '11 and "will ...

Tags: Marketing and Sponsorship

04/24/14
Boateng, Sneijder Featured In Campaign

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment ...

Tags: Marketing and Sponsorship, Europe

04/24/14
ManU Still Drawing Sponsorships

Despite ManU’s worst season since at least '92 and the subsequent sacking of Manager David Moyes, the club "still has few peers in soccer," according to Alex Duff of BLOOMBERG. Off the field, ManU "boosted sponsorship sales" by 39% in the quarter ending Dec. 31, the most recent for which resul ...

Tags: Marketing and Sponsorship, United Kingdom

04/24/14
Subway Breaks Into EPL With Liverpool

EPL side Liverpool announced a multiyear deal with Subway that will see the U.S.-based sandwich chain break into the league. To begin the deal, Subway has sent its range of low-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETINGWEEK's Lara O'Reilly noted Sub ...

Tags: Marketing and Sponsorship, United Kingdom

04/24/14
Marketplace Roundup

Kent Cricket has agreed to a one-year deal with electric shopping retailers Barretts Digital World. An "affinity" program will provide members and supporters of the County Club special purchasing rights ( Kent Cricket ). ... System parts manufacturer Kalde "has extended and expanded its sponsorship ...

Tags: Marketing and Sponsorship

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