Featured Story

Bundesliga Side Schalke Partners With Leverage Agency For U.S. Expansion

Published in SportsBusiness Daily Global on 09 / 27 / 16

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

10/28/15
Marketplace Roundup

Scuderia Ferrari sponsor Santander released a YouTube video featuring reserve driver Esteban Gutiérrez preparing drivers Sebastian Vettel and Kimi Räikkönen for Sunday's Mexican F1 Grand Prix. In the two-minute clip, Gutiérrez gives his teammates lessons on Mexican cultu ...

Tags: Marketing and Sponsorship

10/27/15
Mexico City Gears Up For F1 Race

Organizers in Mexico City are putting on the finishing touches ahead of this weekend’s F1 Grand Prix. The racing series will return to the Autódromo Hermanos Rodríguez for the first time since ’92. “The track is ready,” said Rodrigo Sanchez, director of marketin ...

Tags: Marketing and Sponsorship, Europe

10/27/15
Ecclestone Tries To Keep Red Bull

The race to stop Red Bull walking out of F1 "has turned into a cul-de-sac," as rival factions line up to deny it the chance to compete, according to Kevin Eason of the LONDON TIMES. F1 CEO Bernie Ecclestone spent the weekend of the U.S. Grand Prix "trying to stitch together a deal" that will prevent ...

Tags: Marketing and Sponsorship

10/27/15
Marketplace Roundup

The KFC Big Bash League today announced a new partnership with Warner Bros. Pictures and Warner Bros. Movie World. - See more at: http://www.bigbash.com.au/news-and-videos/2015/10/20/big-bash-league-tickets-on-sale#sthash.oH1A3KhW.dpuf The Big Bash League announced a new partnership with Warner Br ...

Tags: Marketing and Sponsorship

10/26/15
Euroleague Basketball Inks Deal With Seat

Euroleague Basketball introduced Spanish car manufacturer Seat as its newest official partner. The three-year agreement makes Seat the official global car partner of the Turkish Airlines Euroleague and the Eurocup. Seat will be visible throughout the season on broadcasts of the Euroleague Game of th ...

Tags: Marketing and Sponsorship, Europe

10/26/15
Marketplace Roundup

Henkel continued its exclusive partnership with the Nextev TCR Formula E Team. Henkel will offer Nextev TCR onsite technical support and its range of adhesive products and solutions ( Henkel ). ... The Chinese Basketball Association "proved its commercial appeal by attracting Swiss watchmaker T ...

Tags: Marketing and Sponsorship

10/23/15
Reebok Removes Controversial Shirt

Reebok removed a "controversial T-shirt from its online store on Wednesday after harsh criticism" from fans, who decried it as "insensitive and offensive," according to Bryan Armen Graham of the London GUARDIAN. The "UFC Ireland Map Tee," made available this week in advance of Saturday's Fight ...

Tags: Marketing and Sponsorship, United Kingdom

10/23/15
AFC Says Not 'Done Deal'

Related story: AFC Lines Up New Marketing Deal The Asian Football Confederation "released a statement rebutting reports that it has concluded an agreement with Lagardère Sports" for an eight-year extension of its broadcast and marketing contract held via its World Sport Gr ...

Tags: Marketing and Sponsorship, Asia

10/23/15
Marketplace Roundup

Red Bull Racing F1 driver Daniel Ricciardo "signed with sports manager Simon Bayliff," known for managing Tour de France cyclist Mark Cavendish and formerly British footballer David Beckham. Earlier in '15, Australian Ricciardo -- whose career to date has been guided by Red Bull -- "played down the ...

Tags: Marketing and Sponsorship

10/22/15
COTA Affected By Mexican Race

Ticket sales for this weekend’s U.S. Grand Prix at the Circuit of the Americas have been affected by the return of Mexico on the F1 calendar, according to the circuit’s top exec. COTA President Jason Dial told SBD Global that the race in Mexico City, scheduled for Nov. 1, applied some &l ...

Tags: Marketing and Sponsorship, North America, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug