Featured Story

Hangin' With ... The Aspire Group Director Of Australian Operations Ben Pincus

Published in SportsBusiness Daily Global on 01 / 30 / 15

The Aspire Group Director of Australian Operations BEN PINCUS is managing a collaborative initiative with the National Rugby League that recently opened the first centralized Fan Relationship Management Center devoted exclusively to outbound sales calls in the history of the NRL. Pincus's team of ...

Read More

Tags: People and Pop Culture

More Stories

ERA Becomes French League Cup Sponsor

The French arm of int'l real estate agent franchise ERA "has signed on" to sponsor the French League Cup, according to SOCCEREX. The new deal, "contractual details of which have not been released, will kick in at the final of this year’s competition." ERA "will have its logo at French League C ...

Tags: Marketing and Sponsorship, Europe

Heineken Turns To Foursquare

Heineken, for the next three months, "is going to try to bend it like Lionel Messi (or Beckham of old) with Foursquare, targeting U.S.-based fans of European fútbol," according to Christopher Heine of AD WEEK. The beer producer "is seeing a lack of activity with its proprietary mobile apps" - ...

Tags: Marketing and Sponsorship, North America

CAA Sports Acquires Munich-Based PGM

CAA Sports, which has one of the largest consulting businesses in U.S. golf, "has acquired a Munich-based agency to increase its reach globally," according to Smith & Mullen of SPORTSBUSINESS JOURNAL. The golf division of CAA Sports has established a long list of consulting clients that sponsor ...

Tags: Marketing and Sponsorship, North America, Europe

Williams Partners With Petrobras

Williams signed a new multi-year partnership agreement with Brazilian multi-national energy company Petrobras. This new agreement will see the Williams and Petrobras technical collaboration continue as the two parties work together to develop a new specialist motorsport fuel for use by the team, sta ...

Tags: Marketing and Sponsorship, United Kingdom, Brazil

Sydney FC, Webjet Sign Two-Year Deal

A-League side Sydney FC and Webjet have agreed to a two-year kit sponsorship deal through the '15-16 season. Webjet has been the principal partner of Sydney FC since the start of the '12-13 season. The Webjet partnership will run until the end of the '15-16 season ( Sydney FC ).

Tags: Marketing and Sponsorship, Australia

Marketplace Roundup

Sportradar has expanded its partnership with Football Federation Australia. The sports data and betting monitoring service "will continue as the official data partner of Australia's National Premier Leagues in each state" ( TRIBAL FOOTBALL, 2/18 ). ... League Championship Reading striker Pavel Pog ...

Tags: Marketing and Sponsorship

Attracting Potential Sponsors To MotoGP

Dorna Commercial Area Managing Dir Pau Serracanta said that the most difficult task in attracting new sponsors is convincing them that MotoGP is the right place to be. While MotoGP’s list of official sponsors, Grand Prix title sponsors, suppliers and service providers includes well-known brand ...

Tags: Marketing and Sponsorship, Europe

Spurs Expand To Far East With AIA Deal

AIA CEO Mark Tucker -- "a hell-bent, die-hard, all-consuming Chelsea fan" -- now longs for EPL side Tottenham to win the Champions League, according to Leo Lewis of the LONDON TIMES. With Tottenham Chair Daniel Levy sitting at his side, Tucker said, "It chokes me to say it." At a visceral level, "th ...

Tags: Marketing and Sponsorship, United Kingdom

Report: Ping An Wins CSL Bid

Chinese financial group Ping An "is rumored to have won the bid" as the new sponsor of the Chinese Super League, according to the WANT CHINA TIMES. While the new sponsor, set to replace property developer Wanda Group, will not be announced until later this month, a report said that "Ping An reported ...

Tags: Marketing and Sponsorship, China

Castrol Names Neymar Brand Ambassador

FIFA World Cup sponsor Castrol announced that it has signed Brazil and Barcelona striker Neymar to a 12-month endorsement deal. As a global brand ambassador, Neymar will become the face of Castrol's promotions around this year's World Cup in Brazil, as well as a new activation to be launched in Apri ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug