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Chinese Property Developer Wanda Group Eyes 30% Stake Of Serie A Club AC Milan

Published in SportsBusiness Daily Global on 02 / 27 / 15

China's biggest property developer is "expanding sports empire in Europe," according to Emma Glez of CHINA DAILY. Dalian Wanda Group is interested in purchasing a 30% stake of Serie A side AC Milan, as the company "continues its shopping spree to build a sports empire in Europe." Wanda, which contro...

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Tags: Franchises, Europe, China

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Rawlings Expands Into Cricket

U.S.-based sporting goods company Rawlings announced its official expansion into cricket with the signing of Australian cricket captain Michael Clarke to a multi-year endorsement deal. Clarke will travel to the U.S. in April to collaborate with Rawlings' product management team on the development of ...

Tags: Marketing and Sponsorship, North America, Australia

Stoke Name Warrior Kit Supplier

EPL side Stoke City has announced that Warrior will become the club's official kit supplier beginning in June. The deal will make Stoke City the second EPL club to be kitted by Warrior, joining Liverpool. Warrior will design Stoke City's home and away kits along with its training wear ( Stoke City ) ...

Tags: Marketing and Sponsorship, United Kingdom

Everton Signs Extension With Chang

EPL side Everton has signed a three-year extension with Thai brewery Chang in a deal potentially worth more than £16M ($26M). That figure would make it the most lucrative in the club's history, and would also extend what is already the longest current shirt sponsorship agreement in the EPL to ...

Tags: Marketing and Sponsorship, United Kingdom

Collingwood Inks $9M Emirates Extension

Australian Football League side Collingwood has extended its "lucrative uniform sponsorship with Emirates" and will earn an estimated A$10M ($9M) from the airline over the next five years in a "deal that highlights the growing gap between the AFL’s haves and have-nots," according to Mark Hawth ...

Tags: Australia, Marketing and Sponsorship

HRG, ÖFB Found Joint Venture

The Hogg Robinson Group and Austrian Football Marketing, which is a subsidiary of the Austrian Football Federation (ÖFB), "have created a new joint venture, Austrian Sportstravel Management," according to TRAVEL 4 NEWS. The joint venture, which will have its headquarters in Vienna's Ernst-Happe ...

Tags: Marketing and Sponsorship, Europe

Marketplace Roundup

Bulgarian football side Levski Sofia is "switching its kit sponsor" from Puma to Spanish brand Joma for the "start of its centenary season." The contract "is not yet signed, but it will be for a period of two years, with an option to extend" for another two years. Levski "declined to announce financ ...

Tags: Marketing and Sponsorship

World Cup Spurring Pele's Endorsements

Pele is now "taking what might be his last shot at profiting from his popularity," and with Brazil hosting this year’s FIFA World Cup in less than three months, the former player is "sweeping up endorsements like he did during his heyday," according to Tariq Panja of BLOOMBERG. Pele in the las ...

Tags: Marketing and Sponsorship, Brazil

ASA Condemns Pistorius Ad

Paddy Power "brought advertising into disrepute with its Oscar Pistorius 'money off if he walks' campaign that drew a record 5,525 complaints, the regulator has ruled," according to the PA. The bookmaker's ad "became the most complained-about U.K. ad of all time two weeks ago," partly fueled by an o ...

Tags: Marketing and Sponsorship, United Kingdom, Africa

DHB, Adidas End Five-Year Partnership

The German Hockey Federation (DHB) and kit supplier adidas "will end their five-year partnership at the end of the year," according to the SID. Both sides "confirmed the decision on Wednesday." The field hockey federation, which also lost its main sponsor Hyundai in '12, "will, however, not encounte ...

Tags: Marketing and Sponsorship, Europe

Nissan To Support Desert Challenge

The Automobile and Touring Club of the UAE (ATCUAE) and Nissan Middle East "have announced a new partnership agreement for the Abu Dhabi Desert Challenge," according to the GULF NEWS. ATCUAE President Mohammad Bin Sulayem, the founder of the event, and Nissan Middle East Managing Dir Samir Cherfan s ...

Tags: Marketing and Sponsorship, Middle East

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