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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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Betfair Ends Football Conference Deal

Betfair, which has completed its £5M ($7.6M) takeover of online bookmaker Blue Square, "is ending the company's six-year sponsorship of the Football Conference," which governs fifth and sixth-tier football leagues in England and Wales, according to John Reynolds of MARKETING MAGAZINE. This mea ...

Tags: Marketing and Sponsorship, United Kingdom

Di Canio Hire Has Sponsors Reconsidering

Premier League club Sunderland shirt sponsor Invest in Africa is reviewing its relationship with the club, amid claims that "the appointment of Manager Paolo Di Canio could alienate thousands of fans," according to John Reynolds of MARKETING MAGAZINE. Invest in Africa signed a one-year deal in '12 a ...

Tags: Marketing and Sponsorship, United Kingdom

ESPN, Turkish Airlines Team Up On Doc

Turkish Airlines will sponsor ESPN's new global documentary series called "Basketball Capitals presented by Turkish Airlines," which profiles the culture and passion for basketball within the world's most iconic cities. The new partnership takes viewers through four premier destinations that Turkish ...

Tags: Marketing and Sponsorship, Europe, North America

Adidas Markets Messi In U.S.

Adidas believes that FC Barcelona's Lionel Messi is "such a transcendent star, it would be silly NOT to try” to promote him in the U.S., according to Brian Shactman of CNBC.com. Messi is “the best soccer player in the world but he's virtually unknown” stateside. Adidas America Socc ...

Tags: Marketing and Sponsorship, North America, Europe

Marketplace Roundup

Team India cricketer R. Ashwin and former Australian captain Ricky Ponting unveiled Nike's new cricket shoes in Bengaluru, India Tuesday. There are two varietes of the white, blue and orange colored shoes: Nike Lunardominate for batting and Nike Lunaraccelerate for bowling ( Nike ). ... Airline Air ...

Tags: Marketing and Sponsorship

PGA, Bose Agree To China-Based Deal

The PGA Tour Monday announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphone ca ...

Tags: Marketing and Sponsorship, North America, China

Visa Extends World Cup Sponsorship

Visa has reached an "eight-year sponsorship extension" valued at more than $170M to stay a FIFA World Cup sponsor though the '22 event in Qatar, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal ensures Visa, which also is an IOC TOP sponsor, will "have the rights to the two premiere glo ...

Tags: Marketing and Sponsorship

Bajaj Allianz To Sponsor Mumbai Indians

Private sector insurer Bajaj Allianz "may soon join the corporate bandwagon" sponsoring the Indian Premier League "as a principal sponsor of the Mumbai Indians team," according to the PTI. The deal would mark Bajaj Allianz Life Insurance’s second IPL sponsorship, "after being one of the foundi ...

Tags: Marketing and Sponsorship, India

Infiniti Signs Vettel As Performance Dir

Luxury car maker Infiniti has signed F1 driver Sebastian Vettel "as its director of performance," according to Alex Brownsell of MARKETING MAGAZINE. Vettel "made the headlines this week after disobeying team instructions by overtaking fellow Infiniti Red Bull Racing driver Mark Webber to win the Mal ...

Tags: Marketing and Sponsorship, United Kingdom

Marussia Signs Sponsorship Deal

Russian sports car manufacturer Marussia hopes to take advantage of Russia's growing interest in F1 and boost its "tight budget" after signing a sponsorship deal with a Russian betting company on Thursday, according to Gennady Fyodorov of REUTERS. Team CEO Andy Webb did not reveal the financial d ...

Tags: Europe, Marketing and Sponsorship

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