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Eurosport Launches Service Featuring Top Players Giving Fans US Open Wake-Up Call

Published in SportsBusiness Daily Global on 08 / 30 / 16

As part of its marketing campaign to promote its coverage of the US Open, Eurosport is helping fans across Europe wake up in time to see all the action from the US Open. Fans can choose a concierge style wake-up call from a number of players including Andy Murray, Garbiñe Muguruza, Angelique ...

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Tags: Marketing and Sponsorship, Europe

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09/30/15
Modecom Partners With Ekstraklasa

Polish mobile device and computer accessory manufacturer Modecom signed a deal with Poland's top football division, Ekstraklasa, to act as an official partner throughout the '15-16 season, according to SOCCEREX. Under the deal, Modecom's branding will be displayed on the pitchside LED band ...

Tags: Europe, Marketing and Sponsorship

09/30/15
Cervélo Becomes Title Sponsor Of Bigla

Cervélo Cycles "will join the pro women’s peloton as a title sponsor of the Cervélo-Bigla team in 2016," according to VELONEWS. The Canadian company "announced over the weekend that it will support the Swiss team," which includes riders such as Ashleigh Moolman-Pasio, Carmen Smal ...

Tags: Marketing and Sponsorship, Europe

09/30/15
VfL Wolfsburg Faces Uncertainty

Sports economics expert Simon Chadwick said that ManU's Champions League opponent, Bundesliga side VfL Wolfsburg, is "facing an uncertain financial future because of the scandal engulfing Volkswagen," according to the BBC. Volkswagen could be fined up to £11.8B ($18B) after cheating U.S. emiss ...

Tags: Marketing and Sponsorship, Europe

09/30/15
BBVA To End Backing Of La Liga

Spanish bank BBVA announced on Tuesday that at the end of the current season it will no longer give its name to La Liga and the Spanish second division, according to the EFE. BBVA has been the title sponsor of both leagues since the '08-09 season. The agreement between the bank and the Spanish Footb ...

Tags: Marketing and Sponsorship, Europe

09/30/15
Deloitte To Sponsor MTN-Qhubeka

MTN-Qhubeka added a second major sponsor to its line-up for next season "with financial consultants Deloitte coming on board," according to CYCLING NEWS. The announcement comes days after it confirmed that Dimension Data "would be the named sponsor next year." Since telecom MTN announced its depart ...

Tags: Marketing and Sponsorship, Africa

09/30/15
Marketplace Roundup

Lagardère Sports signed Japanese tennis player Yoshihito (Yoshi) Nishioka in an exclusive worldwide, marketing and management deal ( Lagardère ). ... Polish football club Legia Warsaw renewed its partnership with Atlas Estates for the '15-16 season. The real estate developer, ...

Tags: Marketing and Sponsorship

09/29/15
VW To Reconsider Sports Involvements

Volkswagen will be forced to reconsider its sports sponsorships following the company’s cheating scandal, according to a sports management professor. The German car manufacturer has been embroiled in a wide-ranging scandal since it publicly admitted to cheating on U.S. vehicle emissions tests ...

Tags: Marketing and Sponsorship, Europe

09/29/15
English Clubs Turn To Gambling

Premier League sides are turning to a slew of betting companies for sponsorships as lower-tier clubs struggle to pique interest of big-name brands. There are now eight betting companies sponsoring Premier League teams including bet365 sponsoring Stoke City; Watford sponsor 138.com and TLCbBet spons ...

Tags: Marketing and Sponsorship, United Kingdom

09/29/15
Marketplace Roundup

Euroleague Basketball agreed to a new long-term integrity partnership with Sport Integrity Monitor. Through a combination of educational workshops and comprehensive monitoring of global betting markets, SportIM will assist Euroleague in preventing match-fixing and spot-fixing in all Euroleague, Euro ...

Tags: Marketing and Sponsorship

09/28/15
Rugby Vs. Football Sponsors

The language of this year's Rugby World Cup "couldn't be more different from last year's FIFA World Cup," according to Fitch EMEA Exec Creative Dir Alasdair Lennox writing for CAMPAIGN LIVE. "Risk everything, all in or nothing," was some of the language used by sponsors of the FIFA World Cup 2014. T ...

Tags: Marketing and Sponsorship, Europe

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