Featured Story

German Hockey Federation Counts On German Hockey League In Fight For Financial Survival

Published in SportsBusiness Daily Global on 10 / 30 / 14

Related story: DEB Denies Rumors Of Financial Collapse The financially struggling German Hockey Federation (DEB) "is continuing to hope for the support of the German Hockey League (DEL) in its fight for survival," according to SPORT1. The DEL "is expected to return under the um...

Read More

Tags: Leagues and Governing Bodies, Europe

More Stories

11/13/13
Messi To Battle Aliens In Samsung Ad

Samsung announced Lionel Messi will "serve as 'captain' of its Galaxy 11 ad campaign," according to Michael McCarthy of AD AGE. Samsung also debuted a "cinematic, 60-second video on YouTube" showing Messi "dribbling, dodging and leaping his way past a mysterious group of pursuers." They "finall ...

Tags: Marketing and Sponsorship, Europe

11/13/13
AFL Signs New Sports Drinks Deal

The Australia Football League's richest clubs will ''shout'' the poorer ones with "a centralised sports drinks deal forming part of the league's new equalisation measures for next year," according to Michael Gleeson of THE AGE. The AFL "has signed a new deal with Coca-Cola for next year which splits ...

Tags: Marketing and Sponsorship, Australia

11/13/13
Williams F1 Ends Tie-Up With PDVSA

Williams F1 Deputy Principal Claire Williams said that the team "will end its tie-up with Venezuelan state oil company PDVSA" at the close of the F1 season after driver Pastor Maldonado's departure from the team, according to Alan Baldwin of REUTERS. At the presentation of Brazilian Felipe Mass ...

Tags: Marketing and Sponsorship

11/13/13
Barcelona Extends UNICEF Deal To '16

Barcelona has extended to '16 a deal with UNICEF under which the La Liga side pays $2M a year "to display the name of the United Nations Children's Fund" on the back of its shirts, according to Iain Rogers of REUTERS. The current agreement "was due to expire next year and the Barca directors ap ...

Tags: Marketing and Sponsorship, Europe

11/13/13
Legia Signs Fortuna, Extends With Adidas

Polish Ekstraklasa champion Legia Warsaw "has signed up betting group Fortuna as its new main sponsor" and has extended its partnership with adidas, according to SOCCEREX. Fortuna has agreed to a "three-year deal" beginning in January. Fortuna's branding will be featured "on the front of ...

Tags: Marketing and Sponsorship, Europe

11/13/13
Marketplace Roundup

Motorcycle manufacturer Hero Motocorp Ltd. "announced its association with the Junior Hockey World Cup," to be held in New Dehli, as the title sponsor. Hero Motocorp is an Int'l Field Hockey Federation (FIH) partner and the title sponsor for all FIH events taking place in India until ...

Tags: Marketing and Sponsorship

11/12/13
ManU Most Influential Football Brand

ManU has been named "the most influential football club brand in the world, ahead of their arch rivals Liverpool," according to the London INDEPENDENT. ManU was "praised for their huge commercial presence and for being the best at maximising retail partnerships." Judges "casting their eye over sport ...

Tags: Marketing and Sponsorship, United Kingdom

11/12/13
Boris Becker Partners With Doyen Global

Former tennis player Boris Becker has signed with Doyen. Becker will partner with the new global agency with a focus on developing the company's presence in tennis. Becker said, "The team at Doyen has worked with some of the very top talent globally and we will both mutually benefit from working clo ...

Tags: Marketing and Sponsorship

11/12/13
Marketplace Roundup

Cricket Australia has named Hardys its official wine supplier in a three-year deal. Hardys plans to run a national ad campaign throughout the upcoming cricket season ( CA ). ... German telecom company Deutsche Telekom, which is the title sponsor of Bayern Munich, will equip the Allianz Arena with st ...

Tags: Marketing and Sponsorship

11/11/13
Adidas Favored For SAFA Deal

The South African FA "has started the process of finding a new technical sponsor for the federation after parting ways with Puma," with adidas emerging as favorites to sign a deal with the national football controlling body, according to Ramatsiyi Moholoa of SOWETAN LIVE. Insiders said that adidas, ...

Tags: Marketing and Sponsorship, Africa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug