Featured Story

Sydney FC Agrees To Two-Year, Front-Of-Shirt Sponsorship With The Star Casino

Published in SportsBusiness Daily Global on 10 / 20 / 17

It has been a "long time coming but the bling is back" for A-League side Sydney FC, which is set to receive "well over" A$1M ($787,200) from its front-of-shirt sponsorship deals this season after signing a "club-record partnership" with The Star casino, according to Dominic Bossi of the SYDNEY MORNI...

Read More

Tags: Australia, Marketing and Sponsorship

More Stories

10/18/16
Cricket Hong Kong Unveils Brand Identity

The Hong Kong Cricket Association has unveiled a new brand identity featuring a new logo based on the bauhinia orchid and a name change to Cricket Hong Kong. The name, logo and strategic direction mark a coming-of-age in the development of the game in Hong Kong -- a sport that has been played t ...

Tags: Marketing and Sponsorship, Asia

10/18/16
Women's Cricket In Australia Gets Cash

Cricket Australia announced what it described as "the largest single investment in women’s sport and diversity programs," backed by a A$5M ($3.8M)-a-year commitment from the Commonwealth Bank for the next three years, according to Nicole Jeffery of THE AUSTRALIAN. The "arms race" for Australia ...

Tags: Marketing and Sponsorship, Australia

10/18/16
Arsenal Partners With Octopus Energy

Arsenal announced solar power firm Octopus Energy as the club's official energy partner in the U.K. Octopus Energy will be working on a long-term plan to develop renewable power supplies for the club. This will include Emirates Stadium. Octopu ...

Tags: Marketing and Sponsorship, United Kingdom

10/18/16
Marketplace Roundup

Adidas  revealed its latest global brand campaign starring ManU's  Paul Pogba  ahead of the on-air debut during ManU's match against Liverpool. The new film, titled  Football Needs Creators , follows Pogba's journey beginning with his childhood in Roissey-en-Brie to his ret ...

Tags: Marketing and Sponsorship

10/17/16
NFL UK Announces Two New Sponsors

National Football League UK announced that Bridgestone Tires and New York Bakery "have been appointed" as the official tire and bagel sponsor, respectively, of NFL UK, according to SPORT INDUSTRY. Bridgestone will be the presenting sponsor "for the first-ever NFL game to take place at Twickenha ...

Tags: Marketing and Sponsorship, United Kingdom

10/17/16
ACT Brumbies Resign Aquis

Super Rugby side ACT Brumbies moved to "lock in its financial future" by finalizing a deal with major sponsor Aquis, despite fears that the partnership "would hinge on the result of the ACT election," according to Chris Dutton of the CANBERRA TIMES. Aquis has committed to the '17 Super Rugby ca ...

Tags: Marketing and Sponsorship, Australia

10/17/16
Super League Signs Betfred

Super League has a new title sponsor "after announcing a three-year deal with Betfred," according to SPORTING LIFE. The betting company takes over from First Utility, which had a three-year contract end after last Saturday's Grand Final at Old Trafford. The announcement "marks a complete U-turn ...

Tags: Marketing and Sponsorship, Europe

10/17/16
Marketplace Roundup

Olympique Lyonnais categorically denies the information published by L’Équipe about an agreement signed with the Fiducial Group for the naming of Parc OL . The assertion by L’Équipe is totally false. At this time, there is no such agreement with Fiducial for three ye ...

Tags: Marketing and Sponsorship

10/14/16
SAB Renews With Cricket South Africa

South African Breweries has extended Castle Lager's relationship with Cricket South Africa and the Proteas for five years, according to SPORT 24. The sponsorship will take on a new dimension "with Castle Lager’s longstanding involvement as Test and ODI team sponsor being replaced with a n ...

Tags: Marketing and Sponsorship, Africa

10/14/16
Australian Open Partners With Mastercard

Mastercard has been named as the official payment partner for the Australian Open. The deal is the first of its kind for Tennis Australia and Mastercard’s second major sponsorship of a Grand Slam tournament. As part of the new agreement, Mastercard will become the naming rights partn ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug