Featured Story

Puma Posts Video Of Finnish Driver Räikkönen In Sauna To Promote F1 Racing Suits

Published in SportsBusiness Daily Global on 09 / 30 / 16

German sportswear company Puma on Thursday posted a video of Scuderia Ferrari driver Kimi Räikkönen in a sauna on social media. The Finnish F1 world champion is seen relaxing in his Puma racing suit in the steamy environment. Puma strategically launched the video ahead of this weekend's Ma...

Read More

Tags: Marketing and Sponsorship, Asia, Europe

More Stories

11/04/15
F1 Teams Target Mexico, Latin America

With Formula 1 returning to Mexico City, teams are looking to cash in on the emerging market and beyond. Last weekend, the Mexican capital hosted its first F1 Grand Prix since ’92. The race, which attracted large crowds, showed the country's enthusiasm for sport, and teams took notice. “ ...

Tags: Marketing and Sponsorship, North America, South America

11/04/15
All Blacks Held Back By Own Ethos

Analysts said that rugby traditions "die hard in New Zealand," and resistance to change "also partly explains" why the All Black brand was valued this year at just $132M while ManU's name weighs in at more than $1B, according to Tim Witcher of the AFP. Brand Finance COO Bryn Anderson: "When you comp ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

11/04/15
TRG, AMR Unveil Factory Partnership

The Racers Group "will continue its relationship with Aston Martin Racing in 2016, as AMR has committed to a full factory-supported partnership for teams in Pirelli World Challenge," according to Tony DiZinno of SPORTSCAR 365. The note that the factory-supported partnership extends to World Challeng ...

Tags: Marketing and Sponsorship

11/04/15
Messi Named Global Brand Ambassador

Tata Motors, maker of luxury cars such as Jaguar and Land Rover, "signed up Lionel Messi as its global brand ambassador for the next two years," according to Kedar Grandhi of INT'L BUSINESS TIMES. The Indian carmaker's move is a bid to raise its "cool quotient" across global markets. Tata Motor ...

Tags: Marketing and Sponsorship, India

11/04/15
RWC Sponsors Showed Character

World Rugby CEO Brett Gosper "will be very pleased with how things have unfolded," according to Tom Bazeley in an opinion piece for MARKETING MAGAZINE. Gosper "looked happy last week when announcing a 50% rise in the commercial value of the tournament from New Zealand" in '11. In the same statement, ...

Tags: Marketing and Sponsorship, United Kingdom

11/04/15
UBS Cooperating With FIFA Investigation

Swiss bank UBS said that it is "cooperating with authorities" who are investigating financial corruption linked to FIFA, according to the AP. UBS said that it was contacted about "accounts relating to (FIFA) and other constituent soccer associations and related persons and entities." Switzerland Att ...

Tags: Marketing and Sponsorship, Europe

11/04/15
Marketplace Roundup

Asian online gambling operator Dafabet "inked a deal to become the official betting partner of the FA of Wales." The three-year deal, which will run through August '18, "will also cover Euro 2016 in France and the Welsh team's bid to qualify for the 2018 FIFA World Cup" ( CALVIN AYRE, 11/3 ). ... ...

Tags: Marketing and Sponsorship

11/03/15
Luxury Carmaker Peugeot Signs With ATP

For the first time in seven years, the ATP World Tour "is adding a luxury car brand to its roster of sponsors," though it is a brand that has not been sold in the U.S. for more than 20 years, according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. The circuit "plans to announce this week it has signed ...

Tags: Marketing and Sponsorship

11/03/15
U.K.-Based Synergy Opening U.S. Office

U.K.-based sports marketing agency Synergy "is setting up shop" in the U.S., according to Terry Lefton of SPORTSBUSINESS JOURNAL. Synergy CEO Tim Crow said that the 30-year-old sports agency’s first office outside the U.K. "will be within and under the aegis" of the N.Y. offices of Engine Grou ...

Tags: Marketing and Sponsorship, United Kingdom

11/03/15
Sexwale Concerned About Sponsors

FIFA presidential candidate Tokyo Sexwale has claimed that the organization's sponsors "are exerting too much power" by calling for Sepp Blatter to "quit immediately as president," according to Martyn Ziegler of the PA. Four of FIFA's biggest sponsors -- Coca-Cola, Visa, Budweiser and McDonald' ...

Tags: Marketing and Sponsorship, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug