Featured Story

Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

Read More

Tags: Media, Europe

More Stories

05/14/14
Samsung Partners With FA For World Cup

Samsung has partnered with the FA "to provide the entire England football team with its mobile devices" as the U.K. division "seeks to emulate Ellen DeGeneres' famous Oscars selfie," which was taken with a Samsung phone, according to Matthew Chapman of MARKETING MAGAZINE. The deal has Samsung named ...

Tags: Marketing and Sponsorship

05/14/14
CSL, Ford Agree To Partnership

The Chinese Super League "officially announced" Ford and Changan Ford as the premier partner of the CSL through the '17 season, according to the CHINA DAILY. The partnership "marks the first automobile brand to ever sponsor the CSL throughout the league's history." As part of this partnership, Ford ...

Tags: Marketing and Sponsorship

05/14/14
Marketplace Roundup

Stella Artois "is serving up a flurry of content to celebrate becoming the Wimbledon tennis championship’s first beer sponsor." The deal with the All England Lawn Tennis Club runs until '18 and sees the brand "bolster its presence in the sport" after it ended a six-year absence in '13 with a P ...

Tags: Marketing and Sponsorship

05/13/14
PyeongChang Expects $700M From Deals

The organizing committee of the 2018 PyeongChang Winter Games confirmed that the search for domestic sponsorships has been rather slow. However, POCOG President & CEO Kim Jin-sun told SBD Global that he expects sponsorship acquisition for the Games will get into full swing during the second half ...

Tags: Marketing and Sponsorship, Asia

05/13/14
FFA Cup Lands Westfield Sponsorship

Westfield "was on Monday unveiled as the inaugural naming rights partner" of the Football Federation Australia Cup, joining Umbro, which will provide the official ball for the competition, Harvey Norman and NAB as the four new sponsors for the tournament, which kicks off on July 29, according to the ...

Tags: Marketing and Sponsorship, Australia

05/13/14
Pepsi Releasing Football-Inspired Album

Pepsi will release an 11-song "Beats Of The Beautiful Game" album inspired by football. Artists include Kelly Rowland, Janelle Monae, Rita Ora, Don OMar, Santigold, Timbaland, R3hab, Jetta, Pearls Negras, Jolin TsaiYl-ling and Hassan El Shafei. The songs will be accompanied by short films from direc ...

Tags: Marketing and Sponsorship

05/13/14
New Era Partners With Euroleague

Int'l headwear brand New Era announced it will be the official headwear partner for Euroleague Basketball and its highest tier of competitive professional basketball in Europe, the Euroleague, as well as the competition's annual Euroleague Final Four. The three-year deal, approved by the league and ...

Tags: Europe, Marketing and Sponsorship

05/13/14
Marketplace Roundup

Argentine beer brand Quilmes has released a commercial ahead of this summer's World Cup. The spot "shows why the Argentine national team is a threat to win the tournament, citing the team's top players including Lionel Messi, among other reasons." Quilmes sponsors the Argentine national team a ...

Tags: Marketing and Sponsorship

05/12/14
FFA Cup Signs Series Of Sponsors

The Football Federation Australia Cup’s future "has been secured with a series of blue-chip, multi-million-dollar sponsorships to be unveiled," according to David Davutovic of the Sydney DAILY TELEGRAPH. Umbro "will be among four new sponsors announced, with the competition set to kick of ...

Tags: Marketing and Sponsorship, Australia

05/12/14
Marketplace Roundup

Lighting manufacturer Osram released a video detailing the lighting infrastructure at the Arena Corinthians stadium in São Paulo, which will host the opening game of the World Cup. Osram's project includes a 170m x 20m LED panel on the external facade of the stadium. That board will feature ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug