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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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04/10/13
Marketplace Roundup

Russian gas producer Gazprom "has signed a new partnership deal with Volkswagen to become the exclusive fuel supplier for the Volkswagen Scirocco R-Cup" starting in May ( MOTORSPORT TOTAL, 4/8 ). ... Germany-based furniture company Stechert Stahlrohrmöbel GmbH "revealed that it will not exten ...

Tags: Marketing and Sponsorship

04/09/13
Aon To Sponsor ManU's Training Complex

ManU and insurer Aon have agreed to an eight-year extension of their sponsorship through '21. The renewed deal includes naming rights to the club's training facility, which becomes the Aon Training Complex. ManU players and coaches will wear Aon-branded training kits at matches and practice sessions ...

Tags: Marketing and Sponsorship, United Kingdom

04/09/13
McIlroy, Omega Ink Watch Sponsorship

Omega has signed Northern Ireland's Rory McIlroy, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Switzerland-based Omega, also a PGA of America corporate partner, counts Greg N ...

Tags: Marketing and Sponsorship, United Kingdom, North America

04/09/13
FFA, Foxtel Sign $20M Deal

Australian football "continues to kick goals" after pay-TV provider Foxtel and Football Federation Australia "formed a partnership" in which Foxtel will inject A$20M ($20.8M) into the development of a grassroots program to encourage more kids to play the sport, according to Ray Gatt of THE AUSTRALIA ...

Tags: Australia, Marketing and Sponsorship

04/09/13
Marketplace Roundup

Honda Motor Corp. in collaboration with Spanish company ExternPro, will be the official Moto2 engine supplier for the next three years. ExternPro, part of the Parque Tecnólogico de MotorLand Aragón, "will be the company preparing the engines for competition, ensuring their reliability, ...

Tags: Marketing and Sponsorship

04/08/13
Adidas Paints Chelsea Blue In New Promo

Adidas and Chelsea "are the latest to break with tradition" with the launch of a new ad campaign "to promote the London side’s new kit, without ever showing it," according to Sebastian Joseph of MARKETING WEEK. The "It’s Blue, What Else Matters" campaign promotes the club's '13-14 home k ...

Tags: Marketing and Sponsorship, United Kingdom

04/08/13
IPL Team, Marvel Entertainment Partner

Marvel Entertainment, known for its superheroes like Spiderman, "has joined hands with the Indian Premier League team Mumbai Indians for an exclusive range of merchandise targeting children," according to IANS. The Marvel-Mumbai Indians collection range "includes apparel and home solutions ...

Tags: Marketing and Sponsorship, India

04/08/13
Marketplace Roundup

Motorsports governing body FIA confirmed that Michelin will be the official tire supplier for the Formula E Championship ( Formula E ). ... Exide Technologies will remain the official partner of BMW Motorsport in '13. As in the previous season, Joey Hand will sit behind the wheel of the BMW M3 DTM i ...

Tags: Marketing and Sponsorship

04/05/13
Samsung Opts Out Of Diamond League

Samsung has “opted not to renew its deal” with the Int'l Association of Athletics Federation’s Diamond League “for the forthcoming season, leaving the world governing body with precious little time to find a replacement before action gets underway,” according to Simon H ...

Tags: Marketing and Sponsorship, United Kingdom

04/05/13
Centerplate Acquires The Lindley Group

U.S. food vendor Centerplate, an event hospitality partner at North American sports stadiums, entertainment venues and convention centers, has merged with U.K. hospitality-services provider The Lindley Group. Terms of the deal were not disclosed. Jointly, the new company will continue to provid ...

Tags: Marketing and Sponsorship, United Kingdom, North America

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