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Adidas Launches 'One In A Billion' Campaign, Looks To Be No. 1 Sports Brand In China By '20

Published in SportsBusiness Daily Global on 01 / 23 / 17

Adidas China launched its "One in a Billion" campaign as it "continues its assault to be the number one sports brand in China," according to Danielle Long of THE DRUM. The campaign aims to "celebrate individuality and boost creativity" in sport by encouraging Chinese athletes to "go against the...

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Tags: Asia, Marketing and Sponsorship

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02/16/16
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