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Chef Jamie Oliver Demands That Brands Sponsoring Olympics Meet Nutrition Standards

Published in SportsBusiness Daily Global on 05 / 27 / 16

TV presenter and chef Jamie Oliver "is to take his food campaign to the Olympics in an attempt to ban big junk food companies, such as McDonald’s and Coca-Cola," from sponsoring the event unless they meet "certain nutrition and ethical standards," according to Harry Wallop of the London TELEGR...

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Tags: Marketing and Sponsorship, Brazil

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