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Returning Olympics To Beijing Gives Sponsors Another Opportunity To Break Into China

Published in SportsBusiness Daily Global on 08 / 03 / 15

The '22 Beijing Games offer the business world a second dose of what the '08 Games delivered: An extraordinary opportunity to crack into the world’s largest market combined with a political problem. The IOC narrowly voted to award the '22 Games to the Chinese capital on Friday, making it the f...

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Tags: Asia, Marketing and Sponsorship

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09/10/14
Marketplace Roundup

Bundesliga side Borussia Dortmund has extended its partnership with cruise line AIDA for another two years until '16. The cruise line has been a partner of the club since '04 ( Borussia Dortmund ). ... The Botswana Premier League extended its sponsorship deal with Botswana Telecommunications Corp. ...

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09/09/14
Kei Nishikori's Success Lands Windfalls

Kei Nishikori's "trail-blazing wins for Japanese tennis in the U.S. Open" over the past week are landing "big marketing victories for sponsors including a fashion retailer and a watch brand as surprised as anyone at his historic feat," according to Chang-Ran Kim of REUTERS. The "surprise win" over w ...

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09/09/14
Puma Renews Sponsorship With Czech FA

Puma said that it has "renewed its partnership" with the Czech Republic FA, "extending a sponsorship deal that has been running" since '95, according to Victoria Bryan of REUTERS. Puma declined to "provide details on how much it was paying, or about how long the contract was for, saying only it woul ...

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09/09/14
Samoan Rugby Lands 'Major' Sponsor

Samoan PM Tuilaepa Sailele "attacked rugby's antiquated governance and revenue-sharing system as the island powerhouse announced a major sponsorship aimed at taking them to a new level at next year's World Cup," according to Duncan Johnstone of STUFF. Samoa revealed on Monday "a new deal with Austra ...

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09/09/14
Marketplace Roundup

Williams Advanced Engineering, the engineering services and technology business of the Williams Group, announced a partnership agreement with XALT Energy, supplier of the lithium ion cells for the Williams’ battery in the Formula E racing series. XALT Energy will become an official partner of ...

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Dortmund, Essen Open Fan Shop

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09/08/14
Michelin Partners With CBF

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McLaren Reunites With Segafredo Zanetti

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