Featured Story

Puma Posts Video Of Finnish Driver Räikkönen In Sauna To Promote F1 Racing Suits

Published in SportsBusiness Daily Global on 09 / 30 / 16

German sportswear company Puma on Thursday posted a video of Scuderia Ferrari driver Kimi Räikkönen in a sauna on social media. The Finnish F1 world champion is seen relaxing in his Puma racing suit in the steamy environment. Puma strategically launched the video ahead of this weekend's Ma...

Read More

Tags: Marketing and Sponsorship, Asia, Europe

More Stories

11/10/15
Cricket All-Stars Top Sponsors Lineup

The organizers of the upcoming Citi Cricket All-Stars have finalized an all-star lineup of sponsors. Top-tier sponsors are Citi, MasterCard, PepsiCo, State Farm, Azur Global, Sling TV and Oxigen. Additional sponsors include Lycamobile, Etihad and Uber. Citi Cricket All-Stars is headlined by former c ...

Tags: Marketing and Sponsorship, North America

11/10/15
BBL Targets Younger Audience

Australia’s KFC Big Bash League signed up commercial partner Warner Bros. as part of its strategy to lure in more family fans, according to a senior exec of the tournament. The fifth season of Australia’s 20-over cricket competition kicks off on Dec. 17. The tournament is looking to buil ...

Tags: Marketing and Sponsorship, North America, Australia

11/10/15
ManU Partners With Heroes

ManU on Monday announced a multi-year global partnership with luxury designer footwear brand Heroes. As part of the agreement, Heroes will exclusively produce a collection of high-quality lifestyle ManU shoes, aimed at the club's 659 million global followers. ManU's first-team players and ...

Tags: Marketing and Sponsorship, United Kingdom

11/10/15
PSV Signs $24M Contract With Philips

Dutch Eredivisie side PSV Eindhoven "signed a new 10-year sponsorship deal" worth €22.5M ($24.19M) with Dutch healthcare systems and lighting group Philips, according to EUROSPORT. Philips this year said it would be stepping down as the club's main sponsor but the deal means it keeps the "Phi ...

Tags: Marketing and Sponsorship, Europe

11/10/15
Marketplace Roundup

Bundesliga club Bayer Leverkusen "has reached an agreement with private sports betting operator Tipbet for the '15-16 season." The Malta-based company "will receive ad space in camera view on LED boards during home games at the BayArena." Tipbet "is also a partner of 2nd Bundesliga side Fortuna Duss ...

Tags: Marketing and Sponsorship

11/09/15
Red Bull Signs Two-Year Deal

The Chinese Super League signed a two-year sponsorship deal with "with energy drink provider Red Bull of Reignwood FMCG Group," according to Pu Yang of YUTANG SPORTS. The agreement will see Red Bull "become an official partner and the official energy drink provider" of Chinese top-tier football leag ...

Tags: Marketing and Sponsorship, China

11/09/15
Marketers' Discuss Best Practices

Marketers in today’s media landscape face a quandary when it comes to branded content. While brands are, for obvious reasons, focused on getting a message across about their product, that generally is not entertaining in and of itself, and therefore consumers will not respond to it. During the ...

Tags: Marketing and Sponsorship, North America

11/06/15
Seven UCL Teams Without Shirt Sponsors

Seven of the 32 UEFA Champions League clubs "are without a shirt and main sponsorship deal," according to Kathrin Hartmann of SPONSORs. The teams without a shirt sponsorship deal "include Spanish sides Sevilla and Valencia as well as Serie A club AS Roma." In Group G, only one of the four teams "has ...

Tags: Marketing and Sponsorship, Europe

11/06/15
Adidas Not Damaged By FIFA Scandal

Adidas CEO Herbert Hainer said that the corruption scandal engulfing FIFA "is not tarnishing the image of its long-standing sponsor," according to Emma Thomasson of REUTERS. Adidas said that its sales of football products rose 19% in the third quarter, helped by the launch of new "ACE" and "X" footb ...

Tags: Marketing and Sponsorship, Europe

11/06/15
La Liga Teams Up With Grabyo

La Liga teamed up with mobile video and advertising company Grabyo to fuel global expansion. The partnership will help La Liga connect with the next generation of football fans and activate audiences both in traditional markets such as Europe and South America, as well as new regions such as China a ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug