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IPL Is Scoring Super Bowl Numbers To Give Sponsors The Best Path To Indian Success

Published in SportsBusiness Daily Global on 04 / 24 / 15

The Indian Premier League cricket tournament is now comparable in status to the Super Bowl, and is the primary sponsorship avenue for brands wanting to break into the Indian market, according to sponsorship experts. Now in its eighth season, the latest IPL tournament, which began on April 8, has att...

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Tags: Marketing and Sponsorship, United Kingdom

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