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Adidas Seeks To Decrease Time It Takes To Get New Designs To Stores

Published in SportsBusiness Daily Global on 03 / 22 / 17

Adidas has been "testing a store where shoppers can design a sweater, have a body scan to determine fit and get it knitted by a state-of-the-art machine within hours," as the German company looks at ways to "respond more quickly" to customer demands, according to Emma Thomasson of REUTERS. The sport...

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Tags: Marketing and Sponsorship, Europe

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