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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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04/17/13
Marketplace Roundup

Man City has partnered with energy drink Extra Joss to make the beverage company its energy drinks partner in Indonesia and Lagos. Man City players David Silva, Sergio Aguero and Yaya Toure will be featured in a special Extra Joss TV commercial set to air in Indonesia later this year ( Man City ). . ...

Tags: Marketing and Sponsorship

04/16/13
Scott Could Break Out After Masters Win

Golfer Adam Scott “may have been marketable before” winning The Masters Sunday, but now he is "a sports marketer's dream,” according to Frank Chung of ADNEWS. M&C Saatchi Sport & Entertainment Sydney Head of PR & Events Jack Lamacraft said, “As the first Australia ...

Tags: Marketing and Sponsorship, Australia

04/16/13
Sainsbury's Partners With UK Athletics

The "star-studded athletics event" that will mark the first anniversary of the London Olympic Opening Ceremony will be known as the "Sainsbury’s Anniversary Games," according to Simon Hart of the London TELEGRAPH. UK Athletics announced a "major new sponsorship deal" with the supermarket chain ...

Tags: Marketing and Sponsorship, United Kingdom

04/16/13
Domino's To Sponsor Football League

Domino's Pizza "has emerged as a rival to B&Q to sponsor the Football League," according to John Reynolds of MARKETING MAGAZINE. The Football League, which encompasses the Championship and Leagues One and Two, "has been in talks with a number of companies after Npower confirmed it would not be r ...

Tags: Marketing and Sponsorship, United Kingdom

04/16/13
Marketplace Roundup

German Hockey League (DEL) club Cologne Sharks, which currently battles the Eisbären Berlin in the league's final series, has extended its premium partnership with media and telecoms company Unitymedia for the '13-14 season. The deal includes ad space on boards inside the Lanxess Arena as well ...

Tags: Marketing and Sponsorship

04/15/13
Real To Sign Shirt Deal With Emirates

A senior official at Dubai's Emirates Airline said that the airline "is set to sign a shirt sponsorship deal with Real Madrid" worth up to €30M ($39.3M) a year, in the latest high profile sports investment by the Middle East carrier, according to Rory Jones of the WALL STREET JOURNAL. The offic ...

Tags: Marketing and Sponsorship, Europe

04/15/13
Sponsors Wary Of Bahrain F1 Race

The Bahrain Grand Prix may be going ahead this weekend, but "will not do so with everyone involved seemingly as happy about it" as F1 CEO Bernie Ecclestone, according to CRASH. While motorsports governing body FIA "has refused to confirm its stance" on the political situation within the Gu ...

Tags: Marketing and Sponsorship, Middle East

04/15/13
Marketplace Roundup

Mercedes-Benz and Michael Schumacher announced a long-term partnership, which will extend beyond motorsport and F1. Schumacher will be involved with the development of the Mercedes-Benz safety and comfort systems "Intelligent Drive," and represent them as an ambassador ( Mercedes-Benz ). ... British ...

Tags: Marketing and Sponsorship

04/12/13
British Airways, Justin Rose Partner

British Airways has signed a three-year deal with world No. 3 golfer Justin Rose "to support the company’s global marketing activity," according to Sebastian Joseph of MARKETING WEEK. The announcement "will see the British golfer appear in campaigns promoting the airline’s golf holiday p ...

Tags: Marketing and Sponsorship, United Kingdom

04/12/13
Sunderland Set To Name New Sponsor

Premier League club Sunderland "is close to announcing a new sponsorship partner to replace Invest in Africa on its jerseys," according to Tariq Panja of BLOOMBERG. Sunderland "is fighting to stay in the top division." Sunderland's hiring of Italian coach Paolo Di Canio earlier this month caused bac ...

Tags: Marketing and Sponsorship, United Kingdom

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