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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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04/22/13
Marketplace Roundup

National Rugby League Cronulla Sharks will announce a stadium naming-rights partner in coming weeks, while apparel sponsor Blades extended its deal until the end of '14. The club "has been without a stadium sponsor since parting with Toyota at the end of last season." Club officials said in February ...

Tags: Marketing and Sponsorship

04/19/13
Chelsea Unveils New Kit For '13-14

Chelsea has become "the first Premier League club to unveil their new strip for next season," according to John Drayton of the London DAILY MAIL. Chelsea has "kept it simple and stuck to their tried-and-tested blue kit which takes inspiration from past shirts worn by Chelsea greats." The club crest ...

Tags: Marketing and Sponsorship, United Kingdom

04/19/13
Singapore Inks Record Apparel Deal

The Singapore Athletic Association has "signed a new apparel sponsor" in Key Power International, the Singapore distributor of U.S. sports apparel company Brooks and Australian compression brand 2XU, according to Chan U-gene of the STRAITS TIMES. The three-year sponsorship deal "starts this year" an ...

Tags: Marketing and Sponsorship, Asia

04/19/13
Marketplace Roundup

The NBA and int'l fashion company Zara announced a new partnership in which Zara will create a collection of NBA boys T-shirts across the Americas, Europe, the Middle East, Africa and Asia. It is the first time the retailer is partnering with a North American sports league. The collection will inclu ...

Tags: Marketing and Sponsorship

04/18/13
Emirates Signs 5-Year French Open Deal

The French Open has signed a five-year agreement with Emirates airlines beginning with this year's tournament. Emirates Airline President Tim Clark and French Federation of Tennis President Jean Gachassin announced the deal at a press conference Wednesday at Roland Garros Stadium in Paris. Under the ...

Tags: Marketing and Sponsorship, Europe

04/18/13
Coca-Cola To Sponsor Spanish Olympics

Coca-Cola has become the first company to officially sponsor Spain's Olympic Sports Association (ADO) for the 2016 Rio de Janeiro Games, according to José Félix Díaz of EL CONFIDENCIAL. The soft drink company will provide the organization with €800,000 ($1M) during the ...

Tags: Europe, Marketing and Sponsorship

04/18/13
Adidas, BBC Renew With British Athletics

Adidas and the BBC "are expected to join the National Lottery and Sainsbury's as new partners of British Athletics, as the governing body ramps up its commercial offering," according to John Reynolds of MARKETING MAGAZINE. British Athletics "unveiled the National Lottery as an event partner for the ...

Tags: Marketing and Sponsorship, United Kingdom

04/18/13
Marketplace Roundup

The Nigerian Professional Football League "has announced a major sponsorship deal signed by five clubs and Guinness Nigeria." The clubs, Sunshine Stars of Akure, Dolphins of Port Harcourt, Lobi Stars of Markudi, Heartland of Owerri and Enugu Rangers "now have shirt branding contracts with one of Gui ...

Tags: Marketing and Sponsorship

04/17/13
Russian Airline To Sponsor ManU

Russian airline Aeroflot is "an unlikely addition" to ManU's global roster of sponsors "in a multi-million-pound contract to be announced this summer," according to Charles Sale of the London DAILY MAIL. Aeroflot, majority-owned by the Russian government, "will be the official airline of ...

Tags: Marketing and Sponsorship, United Kingdom

04/17/13
Rovers FC, Home Bargains Team Up

League One side Tranmere Rovers FC "have announced Home Bargains as their new shirt sponsor" for next season, according to Nick Hilton of the LIVERPOOL ECHO. The Liverpool-based store firm signed a three-year deal worth a "substantial six-figure sum" to replace the 24-year arrangement wit ...

Tags: Marketing and Sponsorship, United Kingdom

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