Featured Story

Cho Yang-Ho Named New Head Of 2018 PyeongChang Organizing Committee

Published in SportsBusiness Daily Global on 08 / 01 / 14

South Korean businessman Cho Yang-ho, who led PyeongChang's successful bid for the 2018 Winter Olympics, "has been named as the new president of the organizing committee" for the Games, according to REUTERS. Cho said, "I have decided to take up this position to keep the promise I made with the Inter...

Read More

More Stories

08/16/13
Ferguson Retirement Costs ManU Sponsor

Watchmaker Hublot said that Alex Ferguson’s retirement as ManU manager "contributed to its decision to end five years" sponsoring the club, according to Paul Jarvis of BLOOMBERG. Hublot Chair Jean-Claude Biver said, "We had a certain disappointment when I heard that Sir Alex was going to retir ...

Tags: Marketing and Sponsorship, United Kingdom

08/16/13
Austrian Club Signs Naming-Rights Deal

Austrian Bundesliga club FC Admira Wacker Mölding has signed a new stadium naming rights deal with the federal department for sport facilities, Bundessport- und Freizeitzentren (BSFZ). The club was looking for a new naming-rights partner after former title sponsor employment agency Trenkwalder, ...

Tags: Marketing and Sponsorship, Europe

08/16/13
Marketplace Roundup

Bundesliga club Hamburg SV has extended and increased its partnership with cruise line MSC Kreuzfahrten for the '13-14 season. The deal includes several promotional events as well as logo presence at the Imtech Arena. The deal was brokered by sports marketing agency SPORTFIVE ( Hamburg SV ). ... Bun ...

Tags: Marketing and Sponsorship

08/15/13
ManU Partners With Bulova

ManU and Bulova signed a three-year sponsorship agreement to become the club's official timekeeper and global partner. As the club's official timekeeper, Bulova branding will be prominent on the club's scoreboards at Old Trafford, feature on the stadium's digital advertising boards during all E ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/13
Coca-Cola Unveils Special Olympics Push

Coca-Cola Great Britain is launching its "biggest and most expansive" campaign for its 35-year association with the Special Olympics as it looks to raise awareness of the event it claims is often confused with the Paralympics, according to Sebastian Joseph of MARKETING WEEK. The campaign launched We ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/13
Nuremberg To Lose Title Sponsors In '14

Discount clothing chain NKD "will cancel its title sponsorship deal with Bundesliga side FC Nuremberg in June," according to the BR. In addition, NKD announced that "it will cut almost 100 positions at its headquarters and close unprofitable stores." The cancelation of the sponsorship deal "is part ...

Tags: Marketing and Sponsorship

08/15/13
Adidas Gains On Nike In China

China market leader Nike "is expecting sales to fall in the next two quarters," but adidas is "bucking the trend," according to Anita Chang Beattie of AD AGE. Adidas "is gaining on Nike's top spot," reporting 6% revenue growth in greater China in the first quarter of '13, following 15% growth there ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

08/15/13
Wells Fargo Sponsors El Tri's U.S. Tour

U.S. bank Wells Fargo on Wednesday announced its sponsorship of the Mexican National Football Team for its annual U.S. tour, which started with Wednesday's game in East Rutherford, N.J. against Ivory Coast. The sponsorship follows Wells Fargo's July 31 announcement of a national sponsorship of Major ...

Tags: Marketing and Sponsorship, North America

08/15/13
Marketplace Roundup

The Brazilian national football team has named OptaPro as its official data partner. Brazil's coaching and analysis staff will use OptaPro's products for team analysis, squad selection and opposition scouting through the 2014 World Cup ( Brazilian National Team ). ... Premium drinks business Diageo ...

Tags: Marketing and Sponsorship

08/14/13
Puma Starts Online Football Community

Puma has "launched a virtual football community that allows fans to engage with football stars including Thierry Henry, Cesc Fàbregas and Sergio Agüero," according to Matthew Chapman of MARKETING MAGAZINE. The Puma Football Club platform "will include star challenges offering fans a chan ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug