Featured Story

Budweiser Signs Three-Year Deal With Paris St. Germain, Brand's First In Ligue 1

Published in SportsBusiness Daily Global on 07 / 25 / 16

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

Barcelona Considering Two Sponsors

Barcelona President Josep María Bartomeu announced that the club has two offers for the principal sponsorship of its shirt, according to the EFE. The agreement with current principal sponsor Qatar Airways expires in June '16, and the club has to renew that deal or "choose a new sponsor s ...

Tags: Europe, Marketing and Sponsorship

CAA, WME Duke It Out For Supremacy

With the movie and TV businesses "facing an uncertain future," WME and CAA, the nation’s "two largest talent agencies, are going all in on sports," according Cieply & Barnes of the N.Y. TIMES. Now that both agencies "are majority-owned by private equity firms," they are "looking to expand ...

Tags: Marketing and Sponsorship

Ebm-Pabst To Back Leyton Orient

Fan manufacturer ebm-papst announced sponsorship deals with League Two club Leyton Orient and National League South side Chelmsford City for the '15-16 season, according to the CHELMSFORD WEEKLY NEWS. Both clubs are involved in a number of outreach programs and activities with local communities and ...

Tags: Marketing and Sponsorship, United Kingdom

Marketplace Roundup

The Swiss Football League (DFL) named Engelbert Strauss an official sponsor. The company, which manufactures workwear and work safety gear, will receive brand visibility across the top two professional divisions in Switzerland. The partnership is "effective immediately." The deal was mediated b ...

Tags: Marketing and Sponsorship

Under Armour Adds 49ers' Jarryd Hayne

NFL San Francisco 49ers player Jarryd Hayne "has landed his first lucrative sponsorship deal" after securing a contract with sporting apparel brand Under Armour, according to Michael Chammas of the SYDNEY MORNING HERALD. The deal with Under Armour has put Hayne in "illustrious company" alongside U.S ...

Tags: Marketing and Sponsorship, Australia, North America

Champions League Strengthens Appeal

There is no ceiling to the value of UEFA Champions League sponsorship and “not a single brand on the planet” that would not want to be associated with the tournament, according to UEFA Marketing Dir Guy-Laurent Epstein. With the '15-16 Champions’ League group games just days away, ...

Tags: Marketing and Sponsorship, Europe

Richmond 2015 Signs Insurer Markel

2015 Int'l Cycling Union (UCI) Road World Championships organizer Richmond 2015 announced that insurer Markel Corp. joined its team of corporate partners for the nine-day cycling event to be held in Richmond, Va., later this month. Markel has been designated as the official specialty insurer of ...

Tags: Marketing and Sponsorship, North America

Safaricom To Sponsor KRU

Telecom Safaricom announced it will sponsor the 20th edition of the Safari Sevens tournament to be held at the Safaricom Stadium, Kasarani from Oct. 2-4. The announcement comes five months after Safaricom withdrew its sponsorship of rugby following allegations of corruption and fraud within Ken ...

Tags: Marketing and Sponsorship, Africa

Marketplace Roundup

Serie A club Bologna sealed a partnership with wine producer Umberto Cesari. The Bologna-based Italian wine producer becomes the official supplier of wines to the hospitality areas of the club's Dall'Ara stadium ( SOCCEREX, 9/11 ). ... World Rugby announced the appointment of Swiss watch ...

Tags: Marketing and Sponsorship

Eels, Jarryd Hayne Resolve Drama

National Rugby League side Parramatta Eels and Jarryd Hayne's management have "formed an understanding over merchandise" that features his trademarked "Hayne Plane" brand after the club produced T-shirts featuring his NFL San Francisco 49ers jersey number 38 and slogans that proclaim "All Aboard" an ...

Tags: Australia, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug