Featured Story

Cristiano Ronaldo Signs Six-Year Image Rights Deal With Peter Lim's Mint Media

Published in SportsBusiness Daily Global on 06 / 30 / 15

Cristiano Ronaldo has agreed to a six-year image rights deal with Media Mint, a company owned by Singaporean businessman Peter Lim, according to Tim Hanlon of REUTERS. It marked "another step into the football world" for Lim, who bought La Liga club Valencia last year and is part owner of Salford Ci...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

08/13/14
Arsenal Partners With Europcar

Arsenal named Europcar an official club partner. Europcar will promote its partnership with the club in territories around the world including South Africa, the U.S., and selected countries in Asia and Latin America and throughout Europe. The three-year partnership will afford Europcar branding at a ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/14
Pauls, Brisbane Roar Extend Partnership

Dairy brand Pauls committed to A-League side Brisbane Roar for a further two years. Pauls has re-committed as the naming-rights sponsor to the Pauls Roar Active Program -- Australia’s biggest grassroots football program -- and the Pauls Family Zone at Suncorp Stadium. The Pauls logo will also ...

Tags: Marketing and Sponsorship, Australia

08/13/14
Marketplace Roundup

Bundesliga club FC Cologne renewed its partnership with Ford for another year until the end of the '14-15 season. Ford will remain the club's car partner and provide players, coaches and club officials with its vehicles. Ford has been a partner of the club since '94 ( Ford ). ... Man City announced ...

Tags: Marketing and Sponsorship

08/12/14
Van Persie Has Top Selling Jersey In EPL

ManU player Robin van Persie’s popularity remains undiminished as the striker was the most popular name to appear on the back of Premier League replica shirts for the second consecutive campaign. Global sales data from Sporting iD shows that the ManU forward was officially the most popular Pre ...

Tags: Marketing and Sponsorship, United Kingdom

08/12/14
Real Sociedad Partners With Qbao.com

Chinese technology firm Qbao.com, which owns Chinese football club Nan Jing Qianbao FC, is the "new principal sponsor" of La Liga side Real Sociedad, which will wear the Qbao.com logo on the front of its shirts this season, according to the EFE. The one-year deal "includes an option for an extension ...

Tags: Marketing and Sponsorship, Europe

08/12/14
Leyton Orient Partners With Goldline

League One side Leyton Orient announced Goldline Cars as the new secondary shirt sponsor for the '14-15 season. The sponsorship agreement will see the Leytonstone-based company’s logo feature on the reverse of the home and away first team shirts as well as the replica kit along with becoming t ...

Tags: Marketing and Sponsorship, United Kingdom

08/12/14
Tennis Player Kvitova Signs With IMG

Wimbledon champion Petra Kvitova "signed a management deal with IMG Worldwide Inc., joining a roster of Grand Slam tennis champions including the best-paid female athletes, Maria Sharapova and Li Na," according to Danielle Rossingh of BLOOMBERG. The Czech clinched her second Wimbledon title and "is ...

Tags: Marketing and Sponsorship

08/12/14
Sport Club Do Recife, Unilife Partner

Brasileiro side Sport Club do Recife has "agreed a one-year sponsorship" with health insurer Unilife, according to SOCCEREX. The brand’s logo "will appear on Sport’s playing shirts" throughout the '14-15 season, beginning with its opening match against Flamengo at Rio’s Maracana st ...

Tags: Marketing and Sponsorship, Brazil

08/12/14
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has renewed its main sponsorship deal with 5vorFlug for another two seasons until '16. The travel website will continue to be on the front of the team's jerseys as well as on the left and right shoulders. In addition, 5vorFlug will receive logo presen ...

Tags: Marketing and Sponsorship

08/11/14
Crime Writer To Advertise On Raith Shirts

The space on the jersey fronts of the world’s top football teams "is valuable real estate," according to Jack Bell of the N.Y. TIMES. At Raith Rovers, "a modest team in the second division of the Scottish Professional Football League, a confluence of history and opportunity will see the websit ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug