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Liverpool Could Counter ManU's Roadway Sponsorship With One Of Its Own

Published in SportsBusiness Daily Global on 05 / 01 / 17

A proposal from Automobile Association execs has "tried to drum up funds for the country's transport infrastructure -- and the plans could entail football clubs sponsoring motorways, such as the M6 and M62," according to Paul Gorst of the LIVERPOOL ECHO. AA President Edmund King and his wife, busine...

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Tags: Marketing and Sponsorship, United Kingdom

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