Featured Story

FIBA World Cup Court Provider Connor Sports Embracing Company's Biggest Int'l Project

Published in SportsBusiness Daily Global on 08 / 22 / 14

Viewers tuning into FIBA World Cup games in August and September will notice consistent but distinct designs on the courts at the venues in Barcelona, Madrid, Granada, Sevilla, Bilbao and Gran Canaria. One of two companies -- along with FIBA presenting partner Beko -- with a brand prese...

Read More

Tags: Europe, Facilities

More Stories

09/20/13
Adidas Hopes To Re-Sign Bale

Real Madrid's Gareth Bale "is on the verge of signing another multi-million pound contract" less than three weeks after he became the world’s most expensive footballer, according to Charles Sale of the London DAILY MAIL. Adidas, with whom Bale has been associated since he was 16, is "hopeful" ...

Tags: Marketing and Sponsorship, Europe

09/20/13
Sports Matters Conference Focus On Asia

Advertisers in Asia "are gearing up" to spend billions of dollars on sports sponsorships in '14, which makes the inaugural Sports Matters conference "a timely one," according to Byravee Iyer of CAMPAIGN ASIA. ManU APAC Managing Dir Jamie Reigle "talked about the football club's business objectives i ...

Tags: Marketing and Sponsorship, Asia

09/20/13
Marketplace Roundup

The Rugby Football Union "has revealed that Heathrow Express is to be the new official principal partner of the England Sevens teams." Their logo "will now appear on the front of both the men’s and women’s playing shirts as part of a four-year deal," which also sees the company "become t ...

Tags: Marketing and Sponsorship

09/19/13
Olympiakos Ditches OPAP Sponsorship

Superleague Greece side Olympiakos has "pulled out of its sponsorship deal" with lottery and sports betting operator OPAP SA, according to Panos Bletsos of INSIDE WORLD FOOTBALL. The club made the decision soon after OPAP "changed ownership." OPAP "has been the sponsor kings of the Greek game for mo ...

Tags: Marketing and Sponsorship, Europe

09/19/13
Viagogo Partners With Two AFL Clubs

Viagogo, which will launch in Australia this week to take on eBay and Gumtree, is partnering with Australian Football League clubs Collingwood and Richmond "as part of its marketing strategy to build awareness and trust in the marketplace," according to Rosie Baker of AD NEWS. As a secondary ticketi ...

Tags: Marketing and Sponsorship, Australia

09/19/13
Airtel Refuses To Renew Deal With BCCI

Telecom company Bharti Airtel, which is the title sponsor of India's home int'l cricket matches, "has refused to extend its contract with the Board of Control for Cricket in India," according Vijay Tagore of the MUMBAI MIRROR. Airtel "had a three-year deal which ended in April this year." The contra ...

Tags: Marketing and Sponsorship, India

09/19/13
Field Hockey Team Receives $185K Boost

The Malaysian national women’s field hockey team received a RM600,000 ($185,500) "sponsorship deal for the Asia Cup hockey tournament, which begins this Saturday at the National Hockey Stadium in Bukit Jalil," according to THE STAR. Construction company Semai Ria Sdn Bhd will contribute RM500, ...

Tags: Marketing and Sponsorship, Asia

09/19/13
Marketplace Roundup

The Lawn Tennis Association has announced a four-year extension to its partnership with global financial services business BNP Paribas. The extension will see BNP Paribas remain the sponsor of the Aegon Championships at The Queen’s Club in London, in a partnership which began in '08 ( LTA ). . ...

Tags: Marketing and Sponsorship

09/18/13
Harvey Norman Strikes Deal With FFA

Australia-based retailer Harvey Norman has agreed to a three-year naming rights deal with Football Federation Australia's Friday Night Football. Harvey Norman's deal is in collaboration with LG Electronics. Harvey Norman Friday Night Football will be televised on both Fox Sports and SBS. The deal fo ...

Tags: Marketing and Sponsorship, Australia

09/18/13
KFC, PCM Partner For AYPG 2013

KFC Malaysia and the Paralympic Council of Malaysia have formed a partnership for the upcoming Asian Youth Para Games 2013 next month. KFC Malaysia will be the Sport Partner for AYPG Malaysia 2013, taking up badminton under the AYPG Malaysia 2013 ADOPT-A-SPORT program, aimed at involving companies a ...

Tags: Marketing and Sponsorship, Asia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug