Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

08/19/14
Chevrolet To Sponsor Brazil National Teams

Chevrolet is the new official sponsor of the Brazilian national football team. Chevrolet and the national team will debut the partnership in the friendly against Colombia in the U.S. on Sept. 5. The five-year contract will cover the 2016 Olympic Games and the 2018 FIFA World Cup. The sponsorship wil ...

Tags: Marketing and Sponsorship, Brazil

08/19/14
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has renewed its sponsorship deal with state lottery Lotto Hamburg until the end of the '14-15 season. The lottery will continue to be the presenting partner of the "Starting Six." Lotto Hamburg's logo will also be featured at two spots on the ice. The ...

Tags: Marketing and Sponsorship

08/18/14
Conte's Puma Deal Raises Questions

Italy national football team coach Antonio Conte "will earn more than any other Italy coach before him thanks to a deal with kit sponsors Puma," sparking questions over a possible conflict of interest, according to the AFP. The former Juventus boss "was named the new coach of Italy on Thursday on ...

Tags: Marketing and Sponsorship, Europe

08/18/14
HKO Organizers Continue Sponsor Search

The announcement of the return of Spaniard Miguel Angel Jimenez, "loudly heralded" by organizers this week, "overshadowed the fact that Hong Kong's oldest professional sporting event," the Hong Kong Open, has still not been able to attract a corporate sponsor, leaving its financial future on "shaky ...

Tags: Marketing and Sponsorship, China

08/18/14
ESPN Ranks, Illustrates EPL Kit Deals

With Financial Fair Play "forcing clubs worldwide to maximize their revenue streams, the once-humble kit deal is now more important than ever before," according to ESPN. What used to be a "local, pragmatic endeavor -- you sponsor it, we wear it -- has become a global statement of commercial intent." ...

Tags: Marketing and Sponsorship, United Kingdom

08/18/14
W-League Melbourne Renews With Jetts

Football Federation Victoria and W-League side Melbourne Victory have "renewed their partnerships with Jetts Fitness and Banking on Football," according to GOAL. The Jetts logo will "appear on the front" of the Victory's matchday jerseys for a "second successive season, with players and coaching sta ...

Tags: Australia, Marketing and Sponsorship

08/18/14
Marketplace Roundup

Bundesliga side Hamburg SV has signed a new sponsorship deal with German food company Bahlsen for the '14-15 season. The company's two brands, Leibnitz and Pick Up!, will be visible during home games on boards in camera view. In addition, the brands will be featured on the clothing of the club's you ...

Tags: Marketing and Sponsorship

08/15/14
Sky Deutschland Launches Campaign

The "live broadcast rights to Germany's Bundesliga are the biggest assets of Sky Deutschland," according to Ingo Rentz of HORIZONT. With the new Bundesliga season starting next week, Sky "launched a campaign to promote its mobile streaming service Sky Go." The new campaign "is the continuation ...

Tags: Marketing and Sponsorship, Europe

08/15/14
London Irish Partners With iPro Sport

Premiership rugby side London Irish on Thursday announced isotonic drinks brand iPro Sport as its new community rugby program presenting sponsor and its official isotonic drinks partner. iPro Sport will have naming rights on London Irish rugby camps and clinics and a branding presence in senior team ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/14
Hyundai Ends Hopman Cup Sponsorship

The Hopman Cup "has suffered a massive blow less than six months out from the 2015 tournament, with Hyundai ending its long-running sponsorship of the event," according to Bridget Lacy of the WEST AUSTRALIAN. Hyundai "has been a supporter of the mixed-teams event since its inception 26 years ago and ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug