Featured Story

Adidas Launches Shoes That Double As Transit Passes For Berliners

Published in SportsBusiness Daily Global on 01 / 17 / 18

Dozens of sports shoe enthusiasts "stormed" adidas stores in Berlin on Tuesday to "snatch a pair of shoes launched in collaboration with the public transport network" that incorporate the same pattern as the subway’s seats, "as well as an annual ticket," according to Emma Thomasson of REU...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

02/07/17
FFR To Sell Les Bleus Jersey Sponsorship

The "end to a 98-year tradition" was signaled last week when the French Rugby Federation (FFR) "quietly slipped out that it was finally going to sell the front of the French national rugby team’s shirt to a sponsor" -- the "last major rugby-playing nation to do so," according to Tim Crow for C ...

Tags: Marketing and Sponsorship, Europe

02/07/17
Houston Rockets Partner With Scisky

In a bid to enter the North American market, Chinese home decor company Scisky signed a five-year sponsorship agreement with the NBA Houston Rockets, with former Rockets player Yao Ming as the company's spokesperson, according to May Zhou of CHINA DAILY. Scisky, headquartered in Lanzhou, in Nor ...

Tags: Marketing and Sponsorship, Asia, North America

02/07/17
Marketplace Roundup

Arsenal entered into a partnership with MTN , Nigeria's largest mobile network operator. MTN will become Arsenal's official mobile telecom network partner in Nigeria . The partnership will see MTN offer a number of Arsenal-related benefits to ...

Tags: Marketing and Sponsorship, Europe

02/06/17
Millennial Fans Alter Sponsorship Strategy

For decades, the NFL's Super Bowl "has been one of the leading events on the television calendar," according to Sam Dean of the London TELEGRAPH. But "things are starting to change." America's primary sport is losing viewers and it is "losing them fast." Viewing numbers were down by more than 10% in ...

Tags: Marketing and Sponsorship, United Kingdom

02/06/17
TV Deal Boosts UCI's Appeal To Sponsors

Organizers of April’s Int'l Cycling Union (UCI) World Track Championships are "upbeat they will secure at least" HK$7M ($902,000) in commercial sponsorship after a local TV station "agreed to air Hong Kong’s first-ever cycling world event for free," according to Chan Kin-wa of the SOUTH ...

Tags: Marketing and Sponsorship, Asia

02/06/17
Hisense Signs Deal With Lions Rugby

TV and mobile handset maker Hisense South Africa signed a deal "to become the official electronics partner" of South African Super Rugby side Lions, according to BUSINESS TECH. The sponsorship "stretches across" the 2017 Super Rugby and Currie Cup competitions, with the Hisense logo appearing o ...

Tags: Marketing and Sponsorship, Africa

02/06/17
Marketplace Roundup

Chinese telecom Huawei on Friday opened its " first customer service center in Spain ." The new center in Madrid expects to "make 1,000 repairs per month." Huawei will "in the next week" open another customer service center in Málaga. The Chinese brand sponsors Paris St. Germain and will sp ...

Tags: Marketing and Sponsorship

02/03/17
Adidas Launches 'Unleash Your Creativity'

Adidas "launched a female centric global campaign titled 'Unleash Your Creativity' which tells the stories of 15 women athletes and builds on the brand's marketing around defying convention," according to Tony Connelly of THE DRUM. The campaign, created with 72andSunny, launched with a 30-secon ...

Tags: Marketing and Sponsorship

02/03/17
ACB Clubs Call For Meeting With Roca

The Spanish Basketball League's (ACB) conflict with current title sponsor Endesa  has led "more than six clubs in the 17-team ACB" to call for President Francisco Roca to hold an extraordinary assembly from Feb. 16-19 to "seek explanations and alternatives to resolve a conflict that could seri ...

Tags: Europe, Marketing and Sponsorship

02/03/17
Sea Eagles Sign Lottoland Sponsorship

National Rugby League side Manly Sea Eagles "enjoyed a double financial win" after settling its sponsorship dispute with Coco Joy and "landing a naming rights stadium deal that secures the club's future on the northern beaches," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The club wi ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug