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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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02/02/16
Fans Open To Sponsorship, Study Finds

I "have good news and bad news," according to Mike Sundet of ADWEEK. First the "good news:" the recent global "We Know Sports Fans" study of 2,000-plus sports fans across the U.K., U.S., Japan, Spain and Brazil reveals 86% would "welcome more sponsorship in sports experiences." Now the bad: 80% said ...

Tags: Marketing and Sponsorship

02/02/16
Galatasaray Partners With Perform Group

Turkish football side Galatasaray has "entered into a three and a half-year content and data partnership with Perform Group," according to SOCCEREX. The new deal will see Perform-owned data company Opta "provide data feeds for use across all of the club's digital platforms," while OptaPro will by us ...

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02/02/16
Continental Chooses Creative Agency

German brand Continental Tyres appointed The Moment as its creative agency ahead of a campaign during Euro 2016, according to Omar Oakes of CAMPAIGN LIVE. Continental, which sponsors the quadrennial football tournament, has tasked The Moment with creating an "integrated TV, digital and experien ...

Tags: Marketing and Sponsorship, Europe

02/02/16
Palmeiras Announces Record Kit Deal

Brasileiro club Palmeiras has struck a new R$58M ($14.5M) kit sponsorship deal "believed to be the largest" in Brazilian club football, according to SOCCEREX. The São Paulo club announced last week that financial firm Crefisa and Faculdades das Américas, an educational network, "w ...

Tags: Marketing and Sponsorship, Brazil

02/02/16
Marketplace Roundup

IMG announced that Northern Ireland's Cormac Sharvin has turned professional and signed with the company for worldwide management and marketing representation. Sharvin joins the professional ranks after an amateur career which saw him rise as high as No. 14 in the World Amateur Golf Rankings, as wel ...

Tags: Marketing and Sponsorship

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Real Reportedly Signs Record Deal

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02/01/16
Bookmakers Call Criticism 'Illogical'

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Tags: Marketing and Sponsorship, Australia

02/01/16
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Tags: Marketing and Sponsorship, Europe

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Marketplace Roundup

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