Featured Story

Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

03/03/15
Qualcomm Joins Mercedes AMG Petronas

Qualcomm Inc. announced that its subsidiary, Qualcomm Technologies, entered a multi-year agreement with the Mercedes F1 Team to become an official technology partner. The two companies will collaborate to develop new connected car technologies to enhance the team's on-track performance. Together, Qu ...

Tags: Marketing and Sponsorship

03/03/15
Rinehart Backs Aussie Swim Team

The world’s richest woman, Gina Rinehart, "has once again come to the aid of Swimming Australia, agreeing to become the sport’s commercial saviour for the next two years through her company Hancock Prospecting Group," according to Nicole Jeffery of THE AUSTRALIAN. The mining magnate, who ...

Tags: Marketing and Sponsorship, Australia

03/03/15
Kaká Signs Product Contract With Midway Labs

Former Brazilian int'l Kaká signed a product contract with dietary supplement company Midway Labs, according to Adalberto Leister Filho of MAQUINA DO ESPORTE. Kaká will be "debuting a line of Midway products" in the U.S. He will not receive a "fixed pay," but will be compensated with a ...

Tags: Marketing and Sponsorship, International Football

03/03/15
Marketplace Roundup

The Austrian Ice Hockey Federation (ÖEHV) agreed to a new sponsorship with online printing service Saxoprint. The company will become an official sponsor of the national team and the official print partner of the ÖEHV. The deal will take effect in April ( ÖEHV ). ... BMW "entered into ...

Tags: Marketing and Sponsorship

03/02/15
Shearer Featured In Barclays EPL Ad

Barclays "launched a campaign giving away football tickets to young fans" with an ad featuring former England captain Alan Shearer, according to Gurjit Degun of CAMPAIGN LIVE. The ad by Bartle Bogle Hegarty London and Havas Sports and Entertainment "shows Shearer reminiscing" about the first t ...

Tags: Marketing and Sponsorship, United Kingdom

03/02/15
Guaramix Sponsors Baiano Rivals

Soft drink company Guaramix announced and finalized sponsorship of rival Brasileiro sides Esporte Clube Bahia and Vitória FC, according to Felipe Santana of BAHIA NOTÍCIAS. Present for the meeting in a "restaurant in Bahia's capital" were Bahia representatives President Marcelo Sant'An ...

Tags: International Football, Marketing and Sponsorship, Brazil

03/02/15
Botafogo Announces Five Sponsors

Brasileiro side Botafogo FC announced five temporary sponsorships on Friday for the Campeonato Carioca (Rio de Janeiro Championship), according to Duda Lopes of MAQUINA DO ESPORTE. Sponsors Netshoes, Casa & Vídeo, Naveg, Zeex and Supermercados Unidos, the master sponsor, have their names ...

Tags: Marketing and Sponsorship, International Football, Brazil

03/02/15
Charlton 'Sex Tape' Video A Stunt

League Championship side Charlton Athletic admitted that the "sex tape" video that emerged on Thursday was a publicity stunt, according to Tom Sheen of the London INDEPENDENT. The video, which shows a couple having sex on the center-circle at The Valley, "reached more than a million views, with ...

Tags: Marketing and Sponsorship, United Kingdom

03/02/15
Marketplace Roundup

German Football Federation (DFB) subsidiary DFB Wirtschaftsdienst (Economic Services) has teamed up with BrandLoyalty. The company, which specializes in marketing and customer loyalty, will be the federation's global marketing partner for its customer loyalty programs. The deal, which started at the ...

Tags: Marketing and Sponsorship

02/27/15
Bitburger Unhappy With FIFA Decision

German brewery Bitburger "has attacked FIFA for its proposed switch of the 2022 Qatar World Cup from summer to winter," according to Henrik Jeimke-Karge of BILD. Bitburger, which has been a sponsor of the German national team since '92, "is expecting a decrease in beer consumption and less excitemen ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug