CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup Commonwealth Bank Re-Ups With CA The Change In Endorsement Contracts Marketing Roundup Value Of EPL Kit Deals Increases By 32%
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CA Renews Carlton & United Partnership, Expects Record Summer Attendance05 / 17 / 13Cricket Australia Thursday announced that Carlton & United Breweries has renewed its relationship with cricket in a five-year deal sources say is worth $65M. The brewing company will become the naming rights sponsor of One-Day-International cricket Australia through its Carlton Mi... |
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Beckham Tops SI's International 20 List
After four straight years at No. 1, Roger Federer "has been Fed-exed to No. 2 thanks to David Beckham," according to Daniel Roberts of SPORTS ILLUSTRATED. Beckham "has ducats pouring in from endorsements (certainly not from his paltry salary) new and old." And one smart move about his five-month sti ...
Tags: Marketing and Sponsorship, Europe
Emirates Unveils New Arsenal Campaign
Emirates airlines unveiled a new phase of its global "Share a Smile" campaign in partnership with EPL Arsenal Wednesday, according to PAKISTAN TODAY. With the help of Emirates’ multilingual cabin crew, Arsenal players Mikel Arteta, Lukas Podolski, Wojciech Szczęsny and Theo Walcott "share some ...
NagaWorld To Kit Cambodian Athletes
Entertainment and gaming sector firm NagaWorld "will sponsor off-the-field apparel for the entire Cambodian contingent" during the forthcoming 27th Southeast Asian Games in Myanmar beginning Dec. 11, according to H.S. Manjunath of the PHNOM PENH POST. The sponsorship this year "will include out ...
Tags: Marketing and Sponsorship, Africa
Vauxhall Extends FA Sponsorship
The FA has agreed a new four-year extension as lead partner for all 24 England teams with vehicle manufacturer Vauxhall Motors. The current Vauxhall agreement expires in July '14. The new agreement will run until July '18 -- up to and including the FIFA World Cup Finals in Russia. The Luton-based co ...
Marketplace Roundup
MasterCard has become the official payment card of the Roland-Garros tennis tournament. MasterCard and the French Tennis Federation agreed to a five-year deal. MasterCard will launch the partnership through the Priceless Paris promotion, which will include exclusive offers and experiences at theatre ...
Commonwealth Bank Re-Ups With CA
Cricket Australia and the Commonwealth Bank have finalized a sponsorship extension that will see the bank become the Test team and Test Series partner for the next four Australian seasons beginning with this summer's Ashes Series. The bank will also sponsor the Southern Stars women's team ( CA ). A ...
The Change In Endorsement Contracts
Experts said that "endorsement contracts are undergoing a major shift, and it's due to scandal," according to Daniel Roberts of SPORTS ILLUSTRATED. Former IMG General Counsel Peter Carfagna said, "This whole industry has changed because of ... Lance Armstrong, not so much Tiger or other scandals. He ...
Marketing Roundup
Basketball Bundesliga (BBL) club BBC Bayreuth has ended its three-year sponsorship deal with energy provider TenneT. The club will reveal its new shirt sponsor at the BBC event "Sports meets Business" on June 2 ( BBC Bayreuth ). ... German 3rd League football team Hansa Rostock has welcomed fan init ...
Value Of EPL Kit Deals Increases By 32%
The total value of Premier League clubs' kit supply contracts has this season shot to £117.3M ($179M) -- a 32% increase on '11-12. While Nike, adidas and Puma continue to invest heavily, the surge in income has been driven by the entrance of North American duo Warrior and Under Armour (supplie ...
PepsiCo-Jordan Renews JFA Sponsorship
PepsiCo-Jordan has renewed its exclusive sponsorship of the Jordan FA in a signing ceremony. In the three-year agreement, PepsiCo-Jordan has renewed its sponsorship of JFA's activities, as well as the PepsiCo Football League for the Gifted and national football teams which fall under Pepsi ...
