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Serena Williams Stars In New Gatorade Ad Encouraging Girls To Play Sports

Published in SportsBusiness Daily Global on 11 / 22 / 17

Gatorade "released a new Serena Williams ad that appears to show the tennis star cradling her nearly three-month-old baby," according to E.J. Schultz of AD AGE. It was created by TBWA\Chiat\Day, L.A. The brand used women's style and lifestyle site Refinery29 "for research." In the spot, Williams is ...

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Tags: Marketing and Sponsorship

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11/22/17
Chinese Beer Harbin Targets Esports

China’s oldest beer brand, Harbin, "has won over the elusive audience" of males aged 18-29 through a series of collaborations and sponsorships of China's esports leagues, according to Danielle Long of THE DRUM. The Anhueser-Busch InBev-owned brand "has targeted the rapidly emerging sport ...

Tags: Asia, Marketing and Sponsorship

11/22/17
Five French Brands To Sponsor Ryder Cup

French brands Accor Hotel Group, JCDecaux, Moët Hennessy, Mouton Cadet and Nestlé will provide a range of services to the 2018 Ryder Cup, which will take place at Le Golf National in Paris from Sept. 25-30. Accor Hotel Group will provide official hotel accommodations for the 250,000 fans ...

Tags: Europe, Marketing and Sponsorship

11/22/17
F1 Looking To Revamp Official Logo

Formula 1 reporter Christian Sylt claimed the next change by Liberty Media will be the "arrival" of former Fox Sports exec David Hill, according to GMM. Among his "touted changes are new television graphics and local virtual advertisements." F1 CEO Chase Carey said, "We do a professional job today b ...

Tags: Marketing and Sponsorship, Europe

11/22/17
Marketplace Roundup

General Mills granola bar brand Nature Valley " staged a tennis match at Westfield London ," pitting British No. 1 Johanna Konta against former Wimbledon champion Pat Cash. The activity, which took place on Friday, is part of Nature Valley's "The Court is Yours" campaign -- "aimed at getting more ...

Tags: Marketing and Sponsorship

11/21/17
NBA 76ers Sign Aussie Brand Four'N Twenty

NBA Philadelphia 76ers rookie Ben Simmons "is part of a push to convince Americans to eat Aussie meat pies," according to Peter Rolfe of the HERALD SUN. Four'N Twenty "netted a deal" with the 76ers and will use Simmons' "star status in the world’s most popular basketball league to try and ...

Tags: Australia, Marketing and Sponsorship

11/21/17
ManU Names Melitta Official Coffee Partner

ManU and coffee company Melitta announced a multi-year partnership. The brand will become the club’s first official coffee partner. Melitta, part of the family-owned Melitta Group, will be the club’s exclusive coffee partner in Europe, ...

Tags: Marketing and Sponsorship, United Kingdom

11/21/17
Marketplace Roundup

Serie A side AS Roma announced Peroni 3.5 as its official beer and the title sponsor of "La Magica Land," the club's new fan village. AS Roma CMO Luca Danovaro said, "The launch of the new fan village is the continuation of the marketing strategy of the club, to always do more for our most passi ...

Tags: Marketing and Sponsorship

11/20/17
Chinese Brands Enjoy Successful 11/11

Nov. 11 has "transformed into one of the biggest online and offline shopping days in China," according to Nong Ruowen of YUTANG. The shopping festival “Double 11” was initiated by Alibaba in '09 and celebrated its ninth edition on Nov. 11 this year. As "usual," various retailers and ...

Tags: Marketing and Sponsorship, Asia

11/20/17
EFL Extends Deal With Sky Bet

Sky Bet extended its multi-million pound sponsorship deal with the English Football League until the summer of '24, according to the BBC. The gambling operation is the "headline sponsor" for the League Championship, League One and League Two football divisions. It "gets its logo on shirts" and right ...

Tags: Marketing and Sponsorship, United Kingdom

11/20/17
GMR Marketing Opens Office In Tokyo

GMR Marketing opened a Tokyo office to handle business related to the 2019 Rugby World Cup and the Tokyo 2020 Games. To lead the office, the agency hired Satoshi Saito as director of sponsorship planning & activation. Saito was previously the Japan FA's deputy marketing director, where he was in ...

Tags: Marketing and Sponsorship, Japan

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