Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup Man City Confirms Nike Kit Deal Olympics Sponsorship Aided BT, Visa Most Dortmund Sells Record Number Of Jerseys Germany Accuses England Of Copying Kit Marketplace Roundup
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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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1860 Munich Signs Contract With Infront
Second Bundesliga club 1860 Munich will be able to provide proof of liquidity to obtain the German Football League (DFL) license for next season. The club was able to close its financial gap after it signed a new cooperation contract with sports marketing company Infront Sport & Media. The club ...
Tags: Marketing and Sponsorship, Europe
CL Sponsors To Break With Tradition
The UEFA Champions League has long been an "effective platform for marketing to the masses through TV," according to Joseph & Shields of MARKETING WEEK. For this year’s final between German rivals Bayern Munich and Borussia Dortmund, the likes of adidas, Heineken and Jaguar "are looking be ...
ICC Names Opta Official Data Provider
The Int'l Cricket Council has named sports information provider Opta as its official data provider for the next two years. Opta will receive exclusive access to the stadia for all major ICC events as well as the exclusive distribution rights for live data. Opta will also supply live detailed ball-by ...
Marketplace Roundup
Oakley has been announced as the official eyewear supplier for the 2013 BMW PGA Championship. The brand will have a presence at the European Tour's flagship event at Wentworth Club in Surrey, England, beginning Thursday. Their lab will offer spectators an insight into the science and technology behi ...
Man City Confirms Nike Kit Deal
Nike will pay Man City $18.2M annually, as reported in July , "for the next six years and the club will wear the new kit in both games" against Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to Mark Ogden of the Lon ...
Tags: Marketing and Sponsorship, United Kingdom, North America
Olympics Sponsorship Aided BT, Visa Most
Market research MillwardBrown's BrandZ study found BT’s London 2012 sponsorship "has helped lift the brand to one of the top 10 most valuable in the U.K. with fellow sponsor Visa also benefiting from halo-effect of the Games to become one of the world’s most valuable brands," according t ...
Dortmund Sells Record Number Of Jerseys
Bundesliga club and Champions League finalist Borussia Dortmund "has sold more jerseys than ever before in a single season," according to the HANDELSBLATT. A record number of 300,000 fans "have bought a current yellow and black colored jersey of the team." The club's previous record for single seaso ...
Tags: Marketing and Sponsorship, Europe
Germany Accuses England Of Copying Kit
Nike's first ever England shirt has been accused of looking so much like that of their main rivals that German newspapers have declared: "The English have copied our kit," according to Ben Bloom of the London TELEGRAPH. The new kit "is the first" to be made by Nike. The plain white shirt with a dark ...
Marketplace Roundup
Fans of Basketball Bundesliga (BBL) club Bayern Munich have been able to order beverages at the Audi Dome via smartphone app "opentabs" since May 12 ( Bayern Munich Basketball ). ... Worcestershire County Cricket Club has announced the Royal Air Force as an official club partner. Graeme Cessford has ...
William Hill Extends Scottish Cup Deal
The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ...
