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Hangin' With ... The Aspire Group Director Of Australian Operations Ben Pincus

Published in SportsBusiness Daily Global on 01 / 30 / 15

The Aspire Group Director of Australian Operations BEN PINCUS is managing a collaborative initiative with the National Rugby League that recently opened the first centralized Fan Relationship Management Center devoted exclusively to outbound sales calls in the history of the NRL. Pincus's team of ...

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Tags: People and Pop Culture

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01/30/15
Alpari RU Extends Deal With Zenit

Alpari RU announced that it has extended its sponsor agreement with Russian Premier League side Zenit St. Petersburg. The sponsorship will run until the end of the current Russian Premier League football season. Starting in February, Alpari and FC Zenit’s partnership will be expanded from a re ...

Tags: Marketing and Sponsorship, Russia

01/30/15
Sponsors Pay $200M For Torch Tour

Coca-Cola is joined by carmaker Nissan and Brazilian bank Bradesco "in supporting a tour through 250 towns and cities in South America’s most populous country," according to Tariq Panja of BLOOMBERG. Rio 2016 Marketing Head Renato Ciuchini said that the deals are worth "below" 500M reais ($194 ...

Tags: Marketing and Sponsorship, Brazil

01/30/15
Singapore Open To Return In '16

The Singapore Open, once Asia's richest golf tournament, "will return next year after a three-year absence, but with a vast drop in prize money and without the European Tour on board," according to Patrick Johnston of REUTERS. The $1M Jan. 28-31 event "will be co-sanctioned by the Asian Tour and the ...

Tags: Marketing and Sponsorship, Asia

01/30/15
Marketplace Roundup

Chelsea announced IndusInd Bank as its new official payment card partner in India. The relationship is the first of its kind in India ( Chelsea ). ... Marketing agency JMI has been appointed by Epson as the company returns to the F1 grid as a partner of the Mercedes AMG Petronas F1 Team ( JMI ). ... ...

Tags: Marketing and Sponsorship

01/29/15
Real Madrid's Bernabéu To Be Renamed

During a media event on Tuesday, execs at Spanish energy company Cepsa, which is owned by Abu Dhabi's Int'l Petroleum Investment Co., "finally said that Real Madrid's Santiago Bernabéu will be called the Abu Dhabi Bernabéu," according to Tomás Roncero of AS. The idea to use IPIC ...

Tags: Europe, Marketing and Sponsorship

01/29/15
ASA Clears Beckham's Whisky Ad

David Beckham’s TV ad for whisky brand Haig Club "has been cleared" by the U.K. advertising watchdog, "despite complaints that the former footballer’s endorsement promotes drinking among children," according to Mark Sweney of the London GUARDIAN. The commercial, from Sherlock Holmes dire ...

Tags: Marketing and Sponsorship, United Kingdom

01/29/15
Report: Wang To Buy Infront

Chinese billionaire Wang Jianlin is reportedly "on the verge of acquiring" Infront Sports & Media, according to the AFP. Italian newspaper La Corriere della Sera reported Wang "recently hit the headlines when he bought a 20 percent stake in Spanish champions Atletico Madrid and is set to bolster ...

Tags: Marketing and Sponsorship, China, Europe

01/29/15
Mercedes F1 Team Inks Deal With Epson

Epson announced a long-term global partnership with the 2014 F1 champion Mercedes. Epson will become an official team partner of the Mercedes F1 team, providing its expertise in the product areas of inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses and health/sports s ...

Tags: Marketing and Sponsorship, United Kingdom

01/29/15
Marketplace Roundup

The West Indies Cricket Board said that India-based online shopping company Yepme "will sponsor the West Indies team for the World Cup." Yepme, established in April '11, "is headquartered in Haryana and specialises in online retailing of men and women's garments and accessories" ( IANS, 1/28 ). .. ...

Tags: Marketing and Sponsorship

01/28/15
Ecuador Spending $3.8M On Super Bowl Ad

Amid the "usual beer, potato chip, and GoDaddy ads, Ecuador will be making history by becoming the first foreign country to have a tourism commercial during the Super Bowl," according to Greg Keraghosian of YAHOO. The 30-second ad will be to the tune of "All You Need Is Love," by the Beatles, as it ...

Tags: Marketing and Sponsorship, South America, North America

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