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Sport England Releases New 'This Girl Can' Ad, Aims To Appeal To Wider Audience

Published in SportsBusiness Daily Global on 02 / 27 / 17

The second film installment of Sport England's "This girl can" campaign "broadens its scope to get more women exercising," according to Gurjit Degun of CAMPAIGN LIVE. The ad created by FCB Inferno "appeals to a wider age range of women between 14 and 60, compared with those between 14 and 40 when it...

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Tags: Marketing and Sponsorship, United Kingdom

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Nike Middle East Ad Sparks Controversy

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02/24/17
Six Nations Jeopardizing Sponsorship Appeal

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S.League Nets Hyundai As Sponsor

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Netball Australia Partners With QMS

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OL Expects To Seal Parc OL Deal In '16

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