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Rebel Ventures Hires Robert Rodriguez As VP Of Partnerships & Content

Published in SportsBusiness Daily Global on 10 / 24 / 17

Related stories : Hangin' With ... Rafael De Los Santos Real Madrid Launches Facebook Series Consulting firm Rebel Ventures named Robert Rodriguez VP of partnerships & content. He will lead its global strategic partnership efforts and oversee its recently-launched conten...

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10/24/17
NZ Cricket Signs Hertz New Zealand

New Zealand Cricket named Hertz New Zealand an official partner through Aug. '19. The two-year agreement will see NZC and Hertz NZ offer fans and car rental customers exclusive promotions, deals and rates. Hertz will also provide both the men’s and women’s national teams, the B ...

Tags: Marketing and Sponsorship, Australia

10/24/17
RFU Partners With Virgin Active

The Rugby Football Union announced a three-year partnership with lifestyle and fitness brand Virgin Active, which becomes England Rugby’s official fitness partner. The agreement will see Virgin Active and the RFU collaborate to bring a digital fitness program and new gym fitness classes i ...

Tags: Marketing and Sponsorship, United Kingdom

10/24/17
Marketplace Roundup

Man City extended its partnership with Nexen Tire throughout the EFL Cup . As the official sleeve partner of the club, Nexen Tire's logo will continue to be featured on the left sleeve of the player's kits worn during the EFL Cup. Nexen Tire extended its multi-year partnership with Man City in ...

Tags: Marketing and Sponsorship

10/23/17
Pringles To Sponsor ESL One Hamburg

Snack brand Pringles announced it will be sponsoring the upcoming ESL One Hamburg competition, according to Graham Ashton of the ESPORTS OBSERVER. Pringles will have on-the-ground activations at the "Major tier" Dota 2 tournament. This is "the first sponsorship of a large-scale esports event fo ...

Tags: Marketing and Sponsorship, Europe

10/23/17
Football Federation Australia Not Panicking

Football Federation Australia "called for patience" with its A-League marketing strategy after "lacklustre" TV ratings and "stagnant attendances" raised concerns whether the competition "has reached its maximum appeal in its current format," according to Dominic Bossi of the THE AGE. The first ...

Tags: Australia, Marketing and Sponsorship

10/23/17
Ganten Seals Australian Open Deal

Chinese mineral water brand Ganten continued an "obvious change in its spending patterns" after securing a five-year deal with the Australian Open, according to ASIA SPONSORSHIP NEWS. Financial terms of the deal have yet to be disclosed. Ganten is "gunning" for marquee int'l sporting deals this year ...

Tags: Marketing and Sponsorship, Asia

10/23/17
Under Armour Signs Refugee Olympian

Under Armour has signed Syrian swimmer Yusra Mardini -- who represented the Refugee Olympic Team at the '16 Rio Games -- as the "latest edition to its team of international athlete endorsers," according to Erik Oster of AD WEEK. UA also "released a 90-second spot to accompany the announcement o ...

Tags: Marketing and Sponsorship

10/23/17
Marketplace Roundup

League One side  Blackburn Rovers  named independent consulting firm The Energy Check its first-ever back-of-shirt sponsor through the '17-18 season. The deal follows the news of an official social media link-up with the company, which was unveiled last week. The Energy Check provides ...

Tags: Marketing and Sponsorship

10/20/17
Sydney FC Signs Shirt Deal With The Star

It has been a "long time coming but the bling is back" for A-League side Sydney FC, which is set to receive "well over" A$1M ($787,200) from its front-of-shirt sponsorship deals this season after signing a "club-record partnership" with The Star casino, according to Dominic Bossi of the SYDNEY MORNI ...

Tags: Australia, Marketing and Sponsorship

10/20/17
BBL Side Hobart Hurricanes Signs Tassal

Big Bash League side Hobart Hurricanes announced the biggest sponsorship agreement in the organization's history, joining forces with Tassal for the next two seasons in a partnership that is centered on health, high performance and the community. Tassal will be a co-major partner of the Hurricanes a ...

Tags: Marketing and Sponsorship, Australia

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