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Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

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11/26/14
Sony Reportedly Will Not Renew FIFA Deal

Related story: Coca-Cola Lashes FIFA Over 'Disappointing' Investigation Sources "familiar with the matter" said that Sony "does not plan to renew its sponsorship contract with FIFA," as the Japanese electronics maker needs to "prioritize its restructuring efforts," accordin ...

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11/26/14
Reebok Acquires Clothing Brand Luta

Reebok has partnered with Fight for Peace, "acquiring its fashion brand Luta in the process, as part of its latest drive to establish itself as a socially responsible" organization, according to Jennifer Faull of THE DRUM. Fight for Peace was established by Luke Dowdney in Rio de Janeiro and London ...

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11/26/14
Marketplace Roundup

Liverpool announced London-based bookmaker Betfair as the club's official betting partner in the U.K., Spain, Republic of Ireland, Denmark, Bulgaria and Italy. The relationship will see Betfair using the Reds' digital platforms to connect with fans in these regions ( Liverpool ). … Football F ...

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11/25/14
Wanda, Providence Weigh Infront Bids

At least two Chinese groups "are weighing bids for Infront Media, the Swiss sports marketing group run by the nephew of embattled" FIFA President Sepp Blatter, in the "latest sign of China’s growing appetite" for European companies, according to Massoudi, Chassany & Blitz of the FINANCIAL ...

Tags: Marketing and Sponsorship, China

11/25/14
Coca-Cola Lashes FIFA Over Corruption

Related story: FIFA Sponsor Coca-Cola Asks Body To Increase Transparency Coca-Cola has become the first big World Cup sponsor to attack FIFA over the “disappointing” handling of its botched corruption investigation, according to Calvert, Blake & Boswell of the ...

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11/25/14
Tour De France In Need Of Sponsor

Tour de France organizer ASO is looking for new sponsors for the race’s green jersey, "as French betting company PMU announced it was pulling out of the partnership after almost a quarter of a century of being associated with the race," according to Richard Windsor of CYCLING WEEKLY. PMU Comm ...

Tags: Marketing and Sponsorship, Europe

11/25/14
Etihad Airways Extends F1 Deal

Etihad Airways "extended its title sponsorship of the Formula One Abu Dhabi Grand Prix," according to Gary Meenaghan of THE NATIONAL. The cost of the new deal remains undisclosed, but it will run until '21 to make the Abu Dhabi carrier one of the sport’s longest-standing title sponsors, "havin ...

Tags: Marketing and Sponsorship, Middle East

11/25/14
JBS Looks To Build On CR7 Success

Danish manufacturer JBS Textile Group CEO Michael Alstrup said that Cristiano Ronaldo's pose in underwear "helped open up dozens of export markets" and the company is hoping to build on that success with a range of shirts, according to Annabella Pultz Nielsen of REUTERS. JBS is branching out from it ...

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11/25/14
Marketplace Roundup

Lotus F1 and team sponsor EMC found a "novel way" to gain int'l exposure this week by setting a "new world record for jumping a semi trailer through the air." Lotus used an old airfield to "launch their Renault transporter skyward, and over the top of a superseded race car driven by Russian st ...

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11/24/14
AESSEAL Partners With Rotherham United

League Championship side Rotherham United announced an agreement with mechanical seal manufacturer AESSEAL, which will become the club's first stadium naming rights partner. The club's £20M ($31.3M) home will now be called the AESSEAL New York Stadium after signing a multi-year deal with the R ...

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