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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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PCB Misses Out On $1.5M

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Tags: Leagues and Governing Bodies, Asia

11/05/13
League Notes

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11/04/13
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Tags: Leagues and Governing Bodies, India

11/04/13
F1 Teams Request More Money

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Tags: Europe, Leagues and Governing Bodies

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Tags: Leagues and Governing Bodies, Australia

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