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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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12/23/13
Ecclestone: Points Rule Reassessed

F1 CEO Bernie Ecclestone said that the "controversial decision to award double points at the final grand prix of each season could be overturned by next month," according to Tom Cary of the London TELEGRAPH. Ecclestone said that "the rule change is likely to be put to a new vote at the next meeting ...

Tags: Leagues and Governing Bodies

12/20/13
Celtics CEO Heads Formula E Investment

Boston Celtics Managing Partner & CEO Wyc Grousbeck "and a dozen of his co-owners in the NBA franchise" have invested $21M into the FIA's Formula E electric racing series, according to Jimmy Golen of the AP.. This will be the first major investment for Causeway Media Partners, which Grousbe ...

Tags: Leagues and Governing Bodies

12/20/13
Cyclist Rogers To Fight Doping Claims

Australian cyclist Michael Rogers "has told family he intends to fight to clear his name of any doping allegations," fearing he was the victim of "contaminated food in China," according to Chris Wilson of the CANBERRA TIMES. But Cycling Australia said that "it will endorse maximum penalties for Roge ...

Tags: Leagues and Governing Bodies, Australia

12/20/13
IPL To Offer Rich Rewards To BBL Stars

This season's Big Bash League tournament "is shaping as a summer-long audition for a potentially lucrative Indian Premier League payday as the franchises circle prospective recruits for next year's multimillion-dollar auction," according to Andrew Wu of the SYDNEY MORNING HERALD. IPL talent scouts " ...

Tags: Leagues and Governing Bodies, Australia, India

12/20/13
PCB Chair Sethi Upbeat On India Series

Pakistan Cricket Board Chair Najam Sethi has called on the PM "to get tough on terrorism if top teams are to return to the country for the first time since the 2009 attack on Sri Lanka’s team bus," according to K. R. Nayar of GULF NEWS. Sethi granted Gulf News a "wide-ranging interview," in ...

Tags: Leagues and Governing Bodies, Asia

12/20/13
Modi Assured Of RCA Re-Election

The exit poll is clear -- controversial Former Indian Premier League Commissioner Lalit Modi "is likely to be back as president of the Rajasthan Cricket Association," according to IANS. The ballot boxes, after the 33 district units had cast their votes Thursday, "were sent to the Supreme Court for o ...

Tags: Leagues and Governing Bodies, India

12/20/13
League Notes

Taiwan's Olympic Committee "has signed a partnership agreement with its Hungarian counterpart to strengthen sports exchanges between the two countries, a Taiwanese official said Thursday" ( CNA, 12/19 ). ... Administrators of collapsed horse syndication outfit BC3 Thoroughbreds "will work with r ...

Tags: Leagues and Governing Bodies

12/19/13
FFA CEO: Football Is 'Unstoppable'

Football Federation Australia CEO David Gallop "has described Australian soccer as 'unstoppable' and fired a shot over the bow of cricket in this country at the same time," according to Ray Gatt of THE AUSTRALIAN. Gallop dismissed Friday's start of the popular Big Bash Twenty20 series and "confident ...

Tags: Leagues and Governing Bodies, Australia

12/19/13
NRL Shifts Salary Cap Responsibility

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Tags: Leagues and Governing Bodies, Australia

12/19/13
Modi Allowed To Contest RCA Elections

Former Indian Premier League Commissioner Lalit Modi on Wednesday "received a shot in the arm after a Supreme Court appointed observer cleared his nomination" to contest for the post of president in the Rajasthan Cricket Association elections on Thursday, according to the PTI. Despite being banned ...

Tags: Leagues and Governing Bodies, India

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