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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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02/19/14
Club Boss Calls For Change Of Cup Format

Second Bundesliga FC Kaiserslautern Chair Stefan Kuntz is calling for "home field for lower level clubs" in the German Cup competition, according to the SID. Kuntz "called for this change to the competition format after the draw revealed that his club has to play an away game against a Bundesliga cl ...

Tags: Leagues and Governing Bodies, Europe

02/19/14
Sri Lanka Cricket Agrees To ICC Revamp

Sri Lanka cricket’s protest against the Big three in the recently concluded ICC board meeting in Singapore eventually gave in to a reality they could no longer afford to be combative. The dire possibility of being left with a dried up coffer is what has prompted SLC to take a U turn and join ...

Tags: Leagues and Governing Bodies, Asia

02/19/14
League Notes

Motorsports governing body FIA has legalized "post-race celebratory 'donuts'" in F1 races. As "confirmed in the latest draft of the 2014 sporting regulations, race winners will from now on be exempt from having to drive straight to parc ferme." Drivers are allowed to "perform an act of celebration" ...

Tags: Leagues and Governing Bodies

02/18/14
AFL Allowances For Sydney Teams

The Australian Football League "has given its strongest indication yet that it will cut the contentious cost-of-living allowance" for the Sydney Swans, "yet retain a form of allowance for the struggling new club across town," according to Michael Gleeson of THE AGE. AFL Chair Mike Fitzpatrick "chose ...

Tags: Leagues and Governing Bodies, Australia

02/18/14
Player Calls On NRL To Reduce Season

National Rugby League Melbourne Storm back-rower Ryan Hoffman "has called for the NRL to reduce the length of the premiership season to accommodate for the demand for exhibition tournaments and matches," according to Michael Chammas of the SYDNEY MORNING HERALD. The NRL "will this week work out a pl ...

Tags: Leagues and Governing Bodies, Australia

02/18/14
AFL Coach Calls For Sweeping Reforms

Australian Football League Hawthorn Hawks coach Alastair Clarkson "has called for sweeping reforms to the AFL coaching ranks to block any repeat of the Essendon supplements scandal which he said had been allowed to 'ambush' the game," according to Caroline Wilson of the SYDNEY MORNING HERALD. Reveal ...

Tags: Leagues and Governing Bodies, Australia

02/17/14
Auckland Nines Great Success For NRL

National Rugby League side New Zealand Warriors co-Owner Eric Watson "believes the success of the Nines in Auckland could accelerate the growth of privately run clubs in the premiership, but he doesn't believe the NRL should consider two bids from Wellington for a second New Zealand franchise until ...

Tags: Leagues and Governing Bodies, Australia

02/17/14
GWS Pushes For Swans Funding Cut

Australian Football League side Greater Western Sydney "has pushed for the AFL to cut its financial support" of the Sydney Swans and "refused to back its cross-city rival in the bid to retain the controversial" A$1M ($903,600) cost of living allowance, according to Caroline Wilson of THE AGE. On th ...

Tags: Leagues and Governing Bodies, Australia

02/17/14
BCCI Chief Prepares For Re-Election

The current Board of Control for Cricket in India president N Srinivasan’s tenure gets over in September 2014, but he may not be done with the all-powerful chair yet. If all goes according to his plan, Srinivasan is set to get re-elected. The groundwork has started and on ...

Tags: Leagues and Governing Bodies, India

02/17/14
League Notes

A crowded schedule "is likely to disrupt the conduct of the second edition of the Indian Badminton League." The IBL, which is scheduled for September this year, "will clash with the world championships (late August) and the Asian Games (mid-September)" ( THE HINDU, 2/15 ). ... Limited funds have ...

Tags: Leagues and Governing Bodies

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