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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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04/16/14
ICC Revamp To Line BCCI Units' Pockets

the BCCI might have a reason to rejoice in the coming months as the ICC's revamp in the revenue distribution structure will mean an additional cash bonanza to the tune of Rs. 15 crore for them to develop the game. With the ICC clearing the 'Position Paper', which provides more revenue ...

Tags: Leagues and Governing Bodies, India

04/16/14
AFL To Trial Jerseys Featuring Names

The Australian Football League's players will have "their names printed above their jumper number in a league first" this weekend, according to Jon Pierik of the CANBERRA TIMES. Clubs have "pushed for the trial for some time, and it could eventually be a money-spinner." Club apparel with names and n ...

Tags: Leagues and Governing Bodies, Australia

04/16/14
League Notes

The Euroleague Top 16 was seen by more spectators than ever before thanks to record ticket sales for this phase of the competition. The teams competing in the Top 16 combined to sell nearly 20% more tickets than the corresponding phase last season. The average attendance at a Top 16 game was 8,950 f ...

Tags: Leagues and Governing Bodies

04/15/14
Some I-League Clubs Upset With ISL

The Indian Super League "may have attracted some Bollywood biggies, cricket stars and industrialists, but some I-League clubs are yet to be convinced," according to Marcus Mergulhao of the TIMES OF INDIA. Sporting Clube de Goa President Peter Vaz said, "How is this product any better? There will be ...

Tags: Leagues and Governing Bodies, India

04/15/14
Most IPL Teams Yet To Taste Profit

A "prodigious amount of money" rides on the Indian Premier League, according to Digbijay Mishra of the Indian BUSINESS STANDARD. Most of the IPL's teams, however, are "yet to taste profits despite the tournament running into the seventh edition" in '14. Sports marketing experts believe that "ideally ...

Tags: Leagues and Governing Bodies, India

04/15/14
U.S. Sanctions Hit Russian Auto Racers

The SMP Racing project said on Monday that Sauber F1 team test driver Sergei Sirotkin and Indy Car driver Mikhail Aleshin are "among dozens of mostly Russian auto racers whose careers could be threatened by U.S. and European sanctions related to the Ukraine crisis," according to R-SPORT. The project ...

Tags: Leagues and Governing Bodies, Russia

04/15/14
League Notes

More focus will be put on Chinese coaches in "future doping case investigations as Chinese anti-doping workers seek to update their anti-doping methods." Wang Xinzhai of the China Anti-Doping Agency (CHINADA) said that they "are going to set up a database that includes information of several thousan ...

Tags: Leagues and Governing Bodies

04/15/14
LFP Releases Anti-Match-Fixing Video

The Spanish Football League (LFP) and the Spanish Footballers' Association (AFE) have collaborated with Spain's National Police to produce a 10-minute video that will be shown in all La Liga and Spanish second division locker rooms starting next week, according to Jordi Quixano of EL PAIS. LFP Integ ...

Tags: Leagues and Governing Bodies, Europe

04/15/14
Mercedes F1 Puts Pressure On Red Bull

Mercedes F1 on Monday "turned up the pressure on their Red Bull rivals as they accused the world champions of a 'flagrant breach' of the rules at a court hearing," according to Kevin Eason of the LONDON TIMES. Red Bull is "appealing against Daniel Ricciardo's disqualification from last month's Austr ...

Tags: Leagues and Governing Bodies, Europe

04/15/14
NRL Warned Not To Leave Campbelltown

Former Wests Magpies Chair Jim Marsden has warned the National Rugby League not to leave Campbelltown to rival codes, "as the game’s governing body refused to guarantee Wests Tigers would continue playing in the region," according to Brad Walter of the SYDNEY MORNING HERALD. Marsden and ex-Ma ...

Tags: Leagues and Governing Bodies, Australia

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