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German Football League CEO Christian Seifert Sees Huge Growth Opportunities For BL

Published in SportsBusiness Daily Global on 08 / 03 / 15

German Football League (DFL) CEO Christian Seifert "anticipates huge growth opportunities for the Bundesliga through digitalization," according to Holger Rehm of SPONSORs. Seifert: "We aren't capitalizing on our digital reach. In England it's different, there the majority of main sponsors are intern...

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Tags: Leagues and Governing Bodies, Europe

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