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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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08/20/14
Cronulla Players Offered Information

National Rugby League side Cronulla players "have been encouraged" to attend Wednesday's "information session with the NRL over the use of supplements at the club" in '11 and are "expected to learn whether they will receive show cause notices," according to Stuart Honeysett of THE AUSTRALIAN. The NR ...

Tags: Leagues and Governing Bodies, Australia

08/20/14
Nimbus Ruling A Setback For BCCI

Former Board of Control for Cricket in India broadcaster Nimbus has been awarded a favorable judgement "in an on-going arbitration case between the two estranged parties," according to Vijay Tagore of the MUMBAI MIRROR. Justice V.C. Daga "is believed to have told the board that its stand on the OB ...

Tags: Leagues and Governing Bodies, India

08/20/14
Spanish Court Summons LFP, Real Murcia

The Spanish Football League (LFP) and Real Murcia have been called by Madrid judge Javier Vaquer to appear in court on Thursday, "where the court will listen to the arguments from both parties" in the controversy to relegate the club to the third tier, according to Juan José Mateo of EL PAIS. ...

Tags: Europe, Leagues and Governing Bodies

08/20/14
Women's Rugby Winners Want Pro Contracts

England's World Cup-winning women "feel a move to professionalism is necessary to stay competitive on the world stage," according to the BBC. However, team captain Katy Mclean said any move must be "viable" and "sustainable" in the long-term. Vice-captain Sarah Hunter added, "If other nations turn p ...

Tags: Leagues and Governing Bodies, United Kingdom

08/20/14
League Notes

The pending six months’ salaries of 105 first class cricketers outside the national team who are under the renewed central contract have been transferred to their respective bank accounts, informed Nizamuddin Chowdhury yesterday, the acting CEO of the Bangladesh Cricket Board (BCB). - See mor ...

Tags: Leagues and Governing Bodies

08/19/14
DFL CEO Calls For Euro, Olympics Bid

German Football League (DFL) CEO Christian Seifert "has called on German sports to bid on the UEFA European Championship and the Olympic Summer Games in '24," according to the SID. Seifert: "German sports has to do everything it can to get both events. 2024 could become THE sports year. It's [an opp ...

Tags: Leagues and Governing Bodies, Europe

08/19/14
Jeff Kennett Rips Jockey's 8-Month Ban

Former Victoria premier Jeff Kennett has "savaged the decision to allow jockey Damien Oliver to serve just an eight-month ban for betting on a rival horse" and also said he was wrong to have "privatised the TAB because it allowed the 'cancer' of corporate bookmakers to push the racing industry towar ...

Tags: Leagues and Governing Bodies, Australia

08/19/14
Former WADA Boss Backs ASADA Probe

Former World Anti-Doping Agency President John Fahey has "backed the establishment of an independent inquiry into whether the anti-doping investigation" into Australian Football League club Essendon was ­"stymied by political interference," according to Le Grand & McDonald of THE AUSTRALIAN. As ...

Tags: Leagues and Governing Bodies, Australia

08/19/14
NRL Cronulla Sharks Told To Stand Firm

Current and former National Rugby League side Cronulla players have "been urged to reject any offer of reduced suspensions" from the NRL ahead of a meeting Wednesday morning where the parties are "expected to discuss bringing an end to the long-running saga," according to Brent Read of THE AUSTRALIA ...

Tags: Australia, Leagues and Governing Bodies

08/19/14
League Notes

Int'l Cycling Union (UCI) President Brian Cookson said on Monday that emulating British cycling success on the Olympic stage "will not come cheap but China has the potential to be a major player in the sport if it commits the proper investment." Cookson: "China has a great potential in cycling spo ...

Tags: Leagues and Governing Bodies

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