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Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

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Tags: People and Pop Culture, Brazil

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06/20/14
World Cup Notes

A British man "has been caught in Rio de Janeiro allegedly selling fake World Cup tickets" for as much as £1,350 ($2,300). The 43-year-old, who has not been named, "is suspected of working alongside an American to distribute passes for VIP treatment at matches." Police in Brazil said that the ...

Tags: International Football

06/19/14
World Cup Brand Awareness Examined

A GlobalWebIndex study found that 38% of U.K., U.S. and Brazilian consumers "mistakenly think MasterCard is a World Cup sponsor," with rival credit card brand Visa scoring just 4% higher recognition at 42%, according to Ben Bold of MARKETING MAGAZINE. Other brands not officially linked to the tourna ...

Tags: Brazil, International Football

06/19/14
WC Brands Activate Despite Proests

Coca-Cola, Budweiser and Nike have "launched brand experiences for World Cup fans unperturbed by the protests," according to Julie Ruvolo of AD AGE. Just behind Maracana stadium, Coca-Cola has "unveiled a four-story house where visitors check out the view from the roof, peek in on the Coca-Cola.fm s ...

Tags: International Football

06/19/14
World Cup Fans Camp By Beach

Hundreds of cost-conscious football fans have found a cheaper way to attend the World Cup in one of Brazil's most expensive cities -- "camping by Rio de Janeiro's Copacabana beach," according to Walter Brandimarte of REUTERS. Most of them drove thousands of miles from other South American countries ...

Tags: International Football, Brazil

06/19/14
332 Illegal Links Detected During WC Opener

For the opening World Cup game on June 12, Brazil vs Croatia, 332 illegal streaming links, out of which 220 were unique streams, "were detected," according to Colin Mann of ADVANCED TELEVISION. On the piracy front, despite high availability of FTA channels, "many illegal streaming links have concurr ...

Tags: International Football, Brazil

06/19/14
World Cup Notes

Real Madrid has released a statement "denying President Florentino Pérez had any involvement in Qatar's bid to host the World Cup" in '22. French magazine France Football alleged that Pérez and Real "were involved in secret meetings that would see Qatar get the World Cup." Real Madri ...

Tags: International Football

06/18/14
Under Armour's WC Strategy Examined

Under Armour has just "two players" in the FIFA World Cup -- Cameroon’s Benoit Assou-Ekotta and Mexico’s Alfredo Talavera, according to Kyle Stock of BUSINESS WEEK. Under Armour "is not in attack mode when it comes to the beautiful game." For a company that "has made a lot of noise about ...

Tags: International Football

06/18/14
FIFA: Empty Seats Due To No-Shows

FIFA said that the empty seats visible at some stadiums in the World Cup's opening 14 matches "are due to fans who have bought tickets but have not turned up for the games rather than corporate clients not using them," according to Mike Collett of REUTERS. FIFA's official figures show that 701,710 o ...

Tags: International Football, Brazil

06/18/14
Platini Warms Up To Goal-Line Tech

UEFA President Michel Platini "has completed his conversion from goal-line technology opponent to advocate after agreeing to push for it to be used at the European Championship," according to Ben Rumsby of the London TELEGRAPH. Platini, who said as recently as '12 that "you will never convince me on ...

Tags: International Football, Europe

06/18/14
Müller Criticized For Head-Butt Reaction

Portugal defender Pepe faces a three-match ban for head-butting German striker Thomas Müller, but Müller "has also come under fire over his theatrical reaction," according to the SYDNEY MORNING HERALD. Real Madrid’s Pepe, "not amused by what he felt was a case of cheesy acting," ...

Tags: International Football, Brazil

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