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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

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