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Formula E's Positive Development Contributes To BMW Tie-Up With Andretti, Exec Says

Published in SportsBusiness Daily Global on 09 / 30 / 16

Formula E's positive development over the past two seasons was a contributing factor in BMW's decision to enter into a partnership with Andretti, BMW Motorsport Dir Jens Marquardt said. As part of a realignment of its motorsports activities, BMW earlier this week agreed to a two-year partnership w...

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Tags: Franchises, Europe, North America

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