Featured Story

Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

06/03/14
One Direction Singer Eyes Third-Tier Club

League One side Doncaster Rovers confirmed that One Direction star Louis Tomlinson "is in talks with the owners about a proposed takeover," according to Jenn Selby of the London INDEPENDENT. A spokesperson for the Doncaster Rovers owners confirmed that they "have been approached and dialogue has tak ...

Tags: Franchises, United Kingdom

06/02/14
Fans Urge CEO To Reveal Ticket Sales

Supporters of Scottish Championship side Rangers have urged club CEO Graham Wallace "to come clean about season ticket sales and the state of the club’s finances," according to Euan McLean of the Scotland DAILY RECORD. The Union of Fans group issued a statement "demanding clarity on how many s ...

Tags: Franchises, United Kingdom

06/02/14
Honda Not Interested In Buying McLaren

McLaren has dismissed suggestions Honda is "poised to purchase a stake in the team," according to Ian Parkes of the PA. After what will be a seven-year absence come next season, Honda returns to F1 next year "as power-unit suppliers to McLaren after signing a long-term deal with the Woking-based mar ...

Tags: Franchises, United Kingdom, Japan

05/30/14
Western Sydney Wanderers Sold

One of "the most protracted ownership handovers in Australian sport has finally been concluded" with A-League club Western Sydney "officially going into private ownership on June 30," according to Sebastian Hassett of the SYDNEY MORNING HERALD. The new ownership consortium is headed by Primo Smallgo ...

Tags: Franchises, Australia

05/30/14
Red Bull Considers Engine Switch To VW

F1 team Red Bull "is putting pressure on engine supplier Renault after the team's disappointing start to the season," according to the SID. It has also been reported that Red Bull "is flirting with VW should Renault's developments fail to materialize." Red Bull Motorsports Dir Helmut Marko said, "VW ...

Tags: Franchises, Europe

05/30/14
Owner Moves Second-Tier Mexican Club

Mexican second division side Estudiantes Tecos will be moved by its owner, Mexican conglomerate Grupo Pachuca, from Guadalajara to the Mexican state of Zacatecas, according to Eduardo Espinosa Bautista of LA AFICION. Due to "low attendance at the club's stadium, among other factors, it will be moved ...

Tags: Franchises, North America

05/30/14
Franchise Notes

Atlético Madrid's La Liga championship "has had a strong impact on the number of club members." The team finished this season with 66,648 members, 43,873 of which are season-ticket holders. The current membership figure is the "highest in the club's history." In "just the last 14 months, the ...

Tags: Franchises

05/29/14
Eels Investigate Alleged Vote Rigging

The National Rugby League Parramatta Eels "are investigating the systematic tampering of memberships" in the lead-up to last year’s Parramatta Leagues Club elections and "a break-in and suspected theft of their records," according to Chris Barrett of the CANBERRA TIMES. The off-field probe has ...

Tags: Franchises, Australia

05/29/14
Honda Rumored To Have Interest In McLaren

With Honda set to return to F1 in '15 as engine supplier to McLaren, a story "is doing the rounds claiming that the Japanese giant wants to buy into the Woking company," according to Chris Balfe of PIT PASS. Honda's last foray into F1 "ultimately ended in pain," withdrawing without warning at the en ...

Tags: Franchises

05/29/14
Kadir Sheikh Expresses Zaragoza Interest

Pakistani-born businessman Kadir Sheikh "revealed on Tuesday that he has been negotiating for six weeks" with Spanish second division side Real Zaragoza to buy a majority stake in the club, according to the EFE. Sheikh: "We have a good working plan for Zaragoza, both economically and athletically be ...

Tags: Europe, Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug