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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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Smith Returns To Rangers As Director

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11/09/12
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Tags: Franchises, United Kingdom

11/09/12
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Tags: Franchises, United Kingdom

11/07/12
Raikkonen Win Helps Lotus Future

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