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Higher World Cup Rights Fees, Fewer Viewers Leave Japanese Broadcasters In Red

Published in SportsBusiness Daily Global on 07 / 22 / 14

Japan's broadcasters failed to make the World Cup pay off following a 60% jump in rights fees, uneven ratings and an underperforming national team. The TV rights for the World Cup are negotiated by the Japan Consortium, consisting of public broadcaster NHK and the five major commercial networks: NTV...

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