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Adidas To Bounce Back From 'Ghastly' '14 After Promising Early Signs

Published in SportsBusiness Daily Global on 05 / 28 / 15

For adidas, '14 "was pretty ghastly" -- a shock from which its staff, customers and shareholders "must hope that the German sports company draws the right lessons," according to Tony Barber of the FINANCIAL TIMES. Some early signs "point in a promising direction." But it is too much to expect '15 "t...

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Tags: Finance, Europe

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